Mega Kit Launch: Puma Releases 23 New 'Step Out' 17-18 Kits

FIFA has introduced a new sleeve patch for the knockout stages of the 2026 World Cup. The Unite for Peace patch worn during the group stages has been replaced with a "Football Unites the World" patch starting from the Round of 32. Thanks to @TheShirtUnion.

German club SSV Ulm 1846 have unveiled their new 2026-27 third kit. Made by uhlsport, the new jersey has already made its debut on the pitch.

The uhlsport SSV Ulm 1846 2026-27 third shirt introduces a fresh design for the upcoming campaign. The club showcased the new strip during a recent match, giving supporters their first glimpse of the latest uhlsport creation.

Beitar Jerusalem has officially launched its own in-house kit brand, BJR, along with the release of the club's new 2026-27 kits. The move marks a departure from their previous kit manufacturer, Umbro, as the Israeli Premier League side takes full control over its merchandise and on-pitch designs for the upcoming season. The official launch event took place on June 28, 2026.

The Beitar Jerusalem 2026-27 BJR kit collection features several distinct designs. The match kits include a black shirt featuring a custom BJR pattern throughout, and a clean white jersey complete with a classic collar and subtle stripes. The launch also included dedicated training kits for both players and coaching staff, highlighting the new in-house brand's expanded lineup.

The new Beitar Jerusalem 2026-27 kits are currently available for purchase through the official club store. The launch was accompanied by a promotional video and featured the club's new head coach Almog Cohen, signaling a fresh era for the team.

The new Mardin 1969 Spor 2026-27 kits were released yesterday. Made by Hummel, the new Mardin 1969 Spor home, away, and third kits will be worn in the TFF 1. Lig.

The Hummel Mardin 1969 Spor 2026-27 kits pay homage to the city's rich history and cultural heritage. The designs draw inspiration from Mardin's famous yellow limestone architecture, its historic streets, and the region's multi-faith and multi-lingual diversity.

The collection includes the 'Taş Ev' (Stone House) jersey, which reflects the local architecture, the 'Efsane Çubuklu' (Legendary Striped) jersey, and the 'Dinlerin ve Dillerin Rengi' (Colors of Religions and Languages) jersey. Each shirt incorporates unique patterns and details that celebrate the identity of the newly promoted Turkish second division side.

As the 2026 World Cup enters its crucial stages, we take a look at some of the most striking boot and kit combinations seen on the pitch. Boots Culture, in collaboration with football fashion and archive account Off The Pitch Archive, a curated selection of these pairings has been compiled, showcasing the attention to detail from players and brands alike.

The collection highlights flawless color matches, exclusive tournament launches, and on-pitch details that are impossible to ignore. From custom designs to perfectly coordinated standard colorways, these combinations demonstrate how modern football boots complement the aesthetic of the national team kits.

A total of ten standout boot-kit combinations have been selected from the tournament. The gallery captures the best visual pairings worn by players during the 2026 World Cup, offering a closer look at the intersection of football equipment and style on the biggest stage.

Portuguese Primeira Liga side CF Estrela da Amadora has officially announced a new kit partnership with Adidas, starting from the 2026-27 season. The club confirmed the collaboration on social media with a post reading "More to come" alongside the Adidas handle and a teaser image. This announcement followed an earlier video teaser from the club hinting that the wait was almost over.

The new agreement marks the end of Estrela da Amadora's partnership with Umbro, who had been supplying the club's kits since the 2023-24 campaign. The switch to the German sportswear brand aligns with a recent trend in Portuguese football, as other clubs such as AD Fafe have also confirmed Adidas sponsorships for the upcoming season.

While the financial details and duration of the contract have not been disclosed, the first Adidas Estrela da Amadora kits are expected to be revealed shortly. Fans will be eager to see how Adidas incorporates the club's traditional tricolor identity into the new 2026-27 matchwear.

Officials from the United States, Mexico, and Canada are wearing special custom versions of the Adidas 2026 referee kits, featuring the iconic Three Stripes on the sleeves in the colors of their respective national flags.

The bespoke designs add a subtle patriotic touch to the standard referee uniform. USA referee Tori Penso was seen wearing a kit with red, white, and blue stripes during the Czechia versus South Africa match. Similarly, Mexican official Katia Itzel Garcia wore green, white, and red stripes, while Canadian referee Drew Fischer officiated in a jersey featuring red, white, and red stripes.

These custom colorways build upon the new referee templates introduced by Adidas for the 2026 tournament, which prominently feature the brand's signature stripes on the sleeves and shorts.

There has been no official announcement from Adidas regarding these custom kits, making it a surprising and exclusive detail for the host country officials.

Opaleak provides us with official images of the Nike Inter Milan 26-27 Away Kit. It boasts a baseball style with a huge Inter monogram crest.

Inter Milan 26-27 Away Kit - 3 New Pictures