Exit The Shadows - Puma To Make Biggest-Ever Kit Launch This Week
Update: "Exit the shadows." Puma teased the biggest launch in their history with a short video on Twitter.
Exit the shadows. pic.twitter.com/XXTps8dluv
— PUMA Football (@pumafootball) July 10, 2017
Puma will reveal new kits for 37 of their teams this week, we can exclusively reveal. The new Puma 2017-18 Mega Kit launch is the biggest-ever football shirts launch to date.
Puma To Release New Jerseys For 37 Teams This Week
The new Arsenal 17-18 third and the BVB 2017-2018 away kit will be launched this week.
Some weeks ago, we already revealed that the new Arsenal 17-18 third and the new BVB 2017-18 away kit would be launched on July 12. However, we have received new information that Puma will not only launch two new kits at the same date but dark (black) kits for 37 teams on July 12. Those 37 teams are dubbed 'Puma Premium Teams'.
So which kits will be released as part of Puma's Mega Kit Launch? Puma will launch new kits for their biggest European teams (e.g. Arsenal, BVB, Stuttgart, Newcastle United, Stade Rennais, Leicester City, Bordeaux), American clubs (e.g. Chivas, Rayados) and Asian clubs (e.g. Kawasaki Frontale). We do not have a exact list of teams yet, unfortunately.
The Puma Mega Kit Launch will take place on July 12.
What do you think of this? Let us know in the comments below.
Fujieda MYFC 26-27 Kits Released
Japanese J2 League club Fujieda MYFC have officially unveiled their new 2026-27 kits, produced by sportswear brand Gol. Designed under the theme "Merge," the new shirts symbolize the fusion of the ball, boots, players' spirit, fans, and partners uniting for the upcoming season. The collection features bespoke graphic patterns across the home, away, and goalkeeper jerseys, with sponsor logos cleanly integrated throughout the designs. The new Fujieda MYFC 2026-27 kits will be available to purchase starting in late June 2026 via the official J.League online store.
Matsumoto Yamaga 26-27 Home & Away Kits Released
Japanese J3 League club Matsumoto Yamaga FC have revealed their new 2026-27 home and away kits. The new Adidas Matsumoto Yamaga 2026-27 shirts introduce bespoke designs for the club.
Como 1907 Announce Kit Design Contest
Italian club Como 1907 has launched a new design contest, inviting fans and designers to create a new look for the team. While the official announcement asked supporters to design a t-shirt for Como, it is likely that the club is referring to a football kit, given the context of the post and the reactions from the fanbase.
The club has kept the instructions incredibly open, stating there is no brief, no rules, and no excuses. To enter the competition, fans simply need to create their design, post it on Instagram, and tag the official Como 1907 account.
The announcement has already sparked significant interest online, with numerous supporters sharing their concepts and ideas. Whether the winning design will be produced as an official match kit, a pre-match shirt, or a special edition lifestyle item remains to be seen, but it offers a unique opportunity for fans to leave their mark on the club's visual identity.
FIFA Denies Guillermo Ochoa 2026 World Cup Legacy Patch Over Appearance Rules
Guillermo Ochoa has been denied the chance to wear FIFA's new legacy patch at the 2026 World Cup. Despite being selected for six World Cup tournaments spanning from 2006 to 2026, the Mexican goalkeeper does not meet the strict criteria set by FIFA. The governing body requires players to have made on-pitch appearances in at least five different World Cups to qualify for the special badge.
Ochoa did not play any minutes during the 2006 and 2010 tournaments, meaning he has only registered on-pitch appearances in three World Cups prior to the 2026 edition. Because of this, FIFA officially refused to award him the patch. Other veterans playing in the tournament, such as Lionel Messi, Cristiano Ronaldo, Luka Modric, Manuel Neuer, and Yuto Nagatomo, have received the legacy patch for meeting the five-tournament appearance threshold.
The Mexican Football Federation is reportedly planning to push for a reconsideration of the ruling. If Ochoa features in a match during the 2026 tournament, the federation intends to appeal FIFA's decision in hopes of securing the legacy patch for the veteran goalkeeper.
Yokohama FC 26-27 Home & Away Kits Released
Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.
