Lionel Messi Wins EU Trademark Battle For Messi Brand
FC Barcelona superstar Lionel Messi has won a seven-year fight against similar-sounding Spanish brand Massi to be able to use his name on sports goods. Messi's application to trademark his name was made to the European Union Office for Intellectual Property (EUIPO) in 2011.
Lionel Messi Wins Fight To Register Himself As Trademark
Messi is now able to register a trademark under his name. The EU court said that his fame made it unlikely his label would be confused with Massi. The cycling brand, headquartered outside of Barcelona, lodged a complaint against Messi to the EU Intellectual Property Office (EUIPO), saying his name was too similar to theirs.
Lionel Messi has won an EU court case, meaning that he can register the attached MESSI logo as a EU trademark. The Barca midfielder had appealed an earlier decision in favour of Spanish clothes and bike equipment company MASSI, who argued it would confuse their customers. pic.twitter.com/aS9WfEYYiy
— James Crisp (@JamesCrisp6) April 26, 2018
“The football player’s fame counteracts the visual and phonetic similarities between his trade mark and the trade mark ‘MASSI’ belonging to a Spanish company,” the General Court of the European Union, the bloc’s second highest court, said in a statement Thursday.
“EUIPO is wrong to conclude that the use of the trade mark ‘MESSI’ for sports and gymnastics clothing, equipment and protective equipment and instruments could create a likelihood of confusion with the trade mark ‘MASSI’ on the part of consumers,” it said.
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Zara Launches 'FIFA Classics' Collection, Inspired by Past World Cups
Zara has unveiled a new capsule collection for its men's line in collaboration with FIFA, titled FIFA Classics. The range draws inspiration from iconic past World Cups, including editions such as Mexico 1970, USA 1994, and France 1998, alongside references to England 1966 and Italy 1990. It comprises 23 limited-edition garments featuring graphic t-shirts, retro polos, rugby-style shirts, color-block jackets, knit pieces, and shorts with vintage football motifs.
The collection follows Zara's earlier kids-focused football capsule released in April.
Nike Inter Milan Baseball Jersey - First Official Pictures Leaked
We can leak the first official pictures of the Inter Milan Baseball jersey we first reported about back in December.
Wales Debut Adidas 150th Anniversary Player + Never-Seen-Before Goalkeeper Kit Against Ghana
Wales debuted their limited-edition 150th anniversary kit during the international match against Ghana on June 2, 2026.
Designed by adidas to commemorate the founding of the Football Association of Wales in 1876, the jersey features a classic red and white retro design and saw action as all outfield players wore long sleeves in the fixture at Cardiff City Stadium.
A new green keeper kit was also debuted, which is not available to buy.
Lyon 26-27 Home Kit Leaked - Shirt & Shorts
Two images of the Lyon 26-27 home kit in the Kids' version have been shared by @KamilBerberler. It is set to release very soon.
18 Kits Won't Be Used in 2026 World Cup Group Stage
The complete kit matchups for the 71 group stage fixtures at the 2026 World Cup were disclosed. Mantos do Futebol created a nice infographic featuring the 18 shirts that won't be used in the group stage, including one home kit (Ghana) and 17 change shirts.
Up to 25% Off: Mansfield Town Rewards Fans with Progressive Replica Shirt Discounts
Following the launch of their new all-amber 2026-27 home kit, Mansfield Town has introduced a "Replica Shirt Discount Scheme" to help supporters manage costs when buying multiple shirts.
The scheme offers increasing discounts on replica shirts, starting at 5% off the second purchase and rising to 25% on the sixth shirt. It covers the full range of three outfield and three goalkeeper kits, with the offer also extending to newborn and infant mini-kits.
Let's hear your thoughts in the comments below.
Olympiacos 26-27 Home Kit Teased - Leak Confirmed
Olympiacos FC teased their 2026-27 home kit via an official social media video post on June 2. While we can only see the rear of the jersey, it confirms yesterday's leak. We expect the shirt to be officially unveiled shortly.
