EXCLUSIVE: Nike To Introduce NikeConnect To Football Kits - Here Is All You Need To Know
Sep 2, 2018, by Chris
Nike is set to bring NikeConnect to football jerseys, we can exclusively reveal. NikeConnect has been first introduced to basketball jerseys with the launch of Nike's NBA jerseys last year.
NikeConnect is made to unlock real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.
Fans To Get Special 'Premium Content'
NikeConnect will be featured at least on the Jordan PSG 18-19 Champions League kits and the Nike Chelsea 18-19 third kit, while it is possible that more of the upcoming Nike third kits will be quipped with the technology.
The NikeConnect football kits come with a special NikeConnect authentic badge on the lower left. The first-ever NikeConnect soccer jerseys features NFC tags embedded in the jerseys that allows them to connect to a smartphone.
NikeConnect, the marriage of apparel and digital technology, gives fans access "premium content". One hook of the NBA jerseys was the inclusion of specific boosts for NBA 2K18 players that were unlocked by buying that player's jersey in real life.
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Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
