EXCLUSIVE: Nike To Introduce NikeConnect To Football Kits - Here Is All You Need To Know
Nike is set to bring NikeConnect to football jerseys, we can exclusively reveal. NikeConnect has been first introduced to basketball jerseys with the launch of Nike's NBA jerseys last year.
NikeConnect is made to unlock real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.
Fans To Get Special 'Premium Content'
NikeConnect will be featured at least on the Jordan PSG 18-19 Champions League kits and the Nike Chelsea 18-19 third kit, while it is possible that more of the upcoming Nike third kits will be quipped with the technology.
The NikeConnect football kits come with a special NikeConnect authentic badge on the lower left. The first-ever NikeConnect soccer jerseys features NFC tags embedded in the jerseys that allows them to connect to a smartphone.
NikeConnect, the marriage of apparel and digital technology, gives fans access "premium content". One hook of the NBA jerseys was the inclusion of specific boosts for NBA 2K18 players that were unlocked by buying that player's jersey in real life.
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