Athletic Bilbao Kit History - 1911 - 2018
Nov 14, 2018, by Simon
Today, we are able to present you with a very interesting piece of history: a time travel through the important stages of Athletic Bilbao's kit evolution. Thanks to Athletic Bilbao for providing the pictures and background info.
Athletic Bilbao's iconic red & white stripes design remains mostly untouched at its core up until now. Interestingly, Athletic Bilbao only started advertising on their jersey in the 2008/09 season, when Petronor was introduced.
1911 - 1920: Diversity
In the early years after the foundation of the club in 1898, it was the player's task to choose their own style, which resulted in some players wearing regular collars, opposing to others choosing V-necks with cords.
1920 - 1970: Evolution to a Polo shirt
As observed in fashion industry, Athletic Bilbao underwent some changes considering the use of collars and buttons. The buttons disappeared in 1967, but the collars and the V shape remained.
1970 - 1980: Towards a modern design
The season 1970/71 was crucial within Athletic Bilbao's kit history as it marked the progress to a white round neck. It is the first step towards a modern design out of which international brands grew, specifically keen on manufacturing exclusive branded kits for each team.
1981 - Present: Era of Sports Brands
In the 1981/82 season, Athletic Club's kits featured the adidas logo for the first time ever and this marked the commercialization of kits as we know them today.
Since 2007, Athletic Club receives a new set of kits each year, while brands started to begin differentiating away & third kits as well as making special-edition kits. Nevertheless, the club also profited heavily in financial terms from agreeing sponsorship deals.
Do you like that Athletic Bilbao is giving a look behind the curtain with this unique kit history? How would your perfect football kit look like? Let us know your thoughts in the comments down below.
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The launch of the Spartak Moscow 26-27 kits took place on the exact same day as the release of the new Zenit Saint Petersburg 26-27 kits. Both sets of jerseys were unveiled concurrently by Jogel in a coordinated drop for two of the most prominent clubs in the Russian Premier League.
The new Jogel Spartak Moscow 26-27 home and away shirts will be worn throughout the upcoming domestic campaign. The simultaneous release highlights the manufacturer's growing presence across Russian football.
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What do you think of Hradec Králové 2026-27 home and away kits? Leave your thoughts in the comment below.
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Both of the new designs share one identical idea: a huge red V-shaped band across the chest - which is also the club's signature graphic. Similar feature also appear on the sleeves, creating a matching full looks. While the home kit use traditional white base, the away kit is in all black.
What do you think about Airdrieonians FC 2026-27 home and away kits? Leave your thoughts in the comment below.
Aston Villa Announces Visit Rwanda as Front-of-Shirt Sponsor
Aston Villa have officially announced Visit Rwanda as the club's new Principal Partner, Official Tourism Partner, and Official Coffee Provider.
Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men's, women's, and academy team shirts. The partnership expands the Rwanda Development Board's strategy of utilizing high-profile football sponsorships to promote global tourism.
Described as the most lucrative sponsorship deal in Aston Villa's history, reports indicate the agreement is worth up to £20 million per year including bonuses.
Brackley Town 26-27 Home & Away Kits Released
National League North side Brackley Town FC have officially launched their new Adidas home and away kits for the 26-27 season.
Produced in collaboration with Pro Direct Soccer, the Brackley Town 26-27 home shirt features the club's traditional red and white stripes. The Brackley Town 26-27 away shirt introduces a sleek look with a black base complemented by striking golden-yellow pinstripes.
Both the new home and away kits are available to purchase online, retailing at £50 for adult sizes and £45 for youth sizes.