Justified? Adidas To Oppose Vince McMahon’s Alpha Entertainment Logo

Thursday, 29 November 2018
Adidas has taken issue with the logo of Alpha Entertainment. Alpha Entertainment was founded by WWE chair men Vince McMahon for his XFL relaunch project.

The XFL is a proposed professional American football league owned by Vince McMahon's Alpha Entertainment. It is a successor to the previous XFL, which was controlled by the World Wrestling Federation, and ran for a single season in 2001. XFL wants to be “[American] football reimagined” from the NFL’s product

Adidas Thinks Alpha Entertainment Logo Infringes Their Rights

The XFL prepares for kickoff, but now it looks like McMahon is facing issues regarding Alpha Entertainment’s logo. Adidas has reached out to the United States Patent & Trademark Office and asked for more time to oppose the logo McMahon registered for the company.

Adidas feels as though the logo infringes upon their brand. The company has been given a March 6, 2019 deadline to file an opposition or another extension before doing so.

Earlier this year McMahon held a press conference on Alpha Entertainment’s YouTube channel, announcing the XFL relaunch. McMahon’s goal is to . This could mean anything from shortening the game, changing of the rules to make it more physical, or anything else. No news has surfaced in regards to team names and where they might be located, but expect more on that in the coming months.

Do you think Adidas objection against the XML logo is justified? Comment below.
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