Best Of | In-House Football Kits
Update: German 2. Bundesliga club FC. St Pauli announced that they will produce their kits in-house. The last German team to make something similar was Borussia Dortmund, whose own brand goool was not successful at all. BVB nearly went bankrupt that time.
AS Roma could also make thier 21-22 jerseys themselves, it is rumored.
Currently no big clubs are making their jerseys in-house, but there have been several top teams who made their kits themselves. We take a look at some of the most iconic in-house football kits, in cooperation with Football Kit Archive.
In-house football kits either feature no brand logo at all or a logo created by the club. In example, Betis called their brand 'rbp' (short for Real Betis Balompié) and Leicester called them 'Fox Leisure'. BVB introduced their own brand goool.de for a few seasons in the early 2000s to make more profit, but it was not very successful.
In-House Soccer Jerseys
Athletic Bilbao 2001-04
Betis 2009-10
Chelsea 1986
Coventry City
Dortmund 2000-02
Fenerbahce 2000-01
Leicester 1992-94
Maccabi 2017-19
Pumas 2002
Roma 2013-14
Rosario - 2018
Southampton 2003-04
Southampton 2014-15
The last famous club who produced their kits in-house were Italian giants AS Roma in the 2013-2014 season, the season after Kappa before Nike took over. Their brandless kits proofed to be very popular.
Which is your favorite in-house soccer jerseys? Which other in-house football kits do you remember? Let us know in the comments below.
FC Tiamo Hirakata 26-27 Home Kit Released
Japanese Football League side FC Tiamo Hirakata has officially unveiled their new 2026-27 home kit, produced by sportswear brand Jogarbola. The release introduces a cracking design under the club's Reborn campaign for the upcoming JFL season, symbolizing a new beginning for the club.
Brighton to Wear 125th Anniversary Kit Against Arsenal
Brighton & Hove Albion have confirmed they will wear their limited-edition Nike 125th anniversary kit during their 2026-27 match against Arsenal in September 2026. The special shirt, which was initially released in May 2026 and draws inspiration from the club's original 1901 kit, will be showcased on the pitch to celebrate the club's founding milestone. Although the official anniversary falls on June 24, the commemorative fixture against the Gunners has been selected as the dedicated anniversary match where the team will debut the historic design.
Nike Creates Personalized Mercurial 2026 World Cup Boots for Kylian Mbappé's France Goalscoring Record
Kylian Mbappé has officially cemented his legacy as the greatest goalscorer in the history of the French national team, surpassing Olivier Giroud to take the top spot. To celebrate this historic milestone of reaching 58 international goals, Nike has presented the star forward with a personalized pair of Mercurial Superfly 11 boots. This special edition footwear arrives just in time as Mbappé prepares to make his 100th appearance for Les Bleus.
The custom Nike Mercurial Superfly 11 Mbappé 2026 World Cup boots features a distinct "58" lightly printed on the lateral side of the heel, representing his record-breaking goal tally. Additionally, a small French tricolor flag is prominently positioned near the heel collar, paying direct homage to his national team.