Best Of | In-House Football Kits
Nov 17, 2020, by Chris
Update: German 2. Bundesliga club FC. St Pauli announced that they will produce their kits in-house. The last German team to make something similar was Borussia Dortmund, whose own brand goool was not successful at all. BVB nearly went bankrupt that time.
AS Roma could also make thier 21-22 jerseys themselves, it is rumored.
Currently no big clubs are making their jerseys in-house, but there have been several top teams who made their kits themselves. We take a look at some of the most iconic in-house football kits, in cooperation with Football Kit Archive.
In-house football kits either feature no brand logo at all or a logo created by the club. In example, Betis called their brand 'rbp' (short for Real Betis Balompié) and Leicester called them 'Fox Leisure'. BVB introduced their own brand goool.de for a few seasons in the early 2000s to make more profit, but it was not very successful.
In-House Soccer Jerseys
Athletic Bilbao 2001-04
Betis 2009-10
Chelsea 1986
Coventry City
Dortmund 2000-02
Fenerbahce 2000-01
Leicester 1992-94
Maccabi 2017-19
Pumas 2002
Roma 2013-14
Rosario - 2018
Southampton 2003-04
Southampton 2014-15
The last famous club who produced their kits in-house were Italian giants AS Roma in the 2013-2014 season, the season after Kappa before Nike took over. Their brandless kits proofed to be very popular.
Which is your favorite in-house soccer jerseys? Which other in-house football kits do you remember? Let us know in the comments below.
Footy Headlines Is Back on Instagram
Footy Headlines has officially returned to Instagram with a brand new account, @footyheadlinesoff. The comeback brings the site's football kit leaks, boot news, and gear coverage back to the platform.
You can follow the new official account on Instagram now via @footyheadlinesoff to keep track of all upcoming kit leaks and shirt releases.
Alianza Lima 2026 Third Kit Released - Traditional Purple 'Blanquimorada'
Peruvian giants Club Alianza Lima and Nike have officially unveiled the club's new 2026 third jersey. Continuing a revered tradition spanning over 55 years, the kit embraces the traditional purple palette in honor of the Señor de los Milagros (Lord of Miracles), which the team will wear during the upcoming October festivities.
The Nike Alianza Lima 2026 third shirt features a deep purple base paired with lighter lilac accents on the round collar, shoulder panels, and sleeve cuffs. Bright gold detailing highlights both the Nike Swoosh and the club crest, complemented by subtle pink accents along the side panels and an inner collar inscription celebrating the club's identity.
The new purple kit will make its official on-pitch debut on October 11, 2026, when Alianza Lima travel to face Cusco FC in Liga 1 action. It is already available for purchase via Nike Peru and Marathon Sports in men's, women's, and children's versions.
