Best Of | In-House Football Kits

Update: German 2. Bundesliga club FC. St Pauli announced that they will produce their kits in-house. The last German team to make something similar was Borussia Dortmund, whose own brand goool was not successful at all. BVB nearly went bankrupt that time.

No Adidas, Hummel or Co. - FC St. Pauli Launches Own Brand, To Make 21-22 Kits In-House

AS Roma could also make thier 21-22 jerseys themselves, it is rumored.

As Seven Years Ago: Roma To Make Kits In-House In 2021-22 Season?

Currently no big clubs are making their jerseys in-house, but there have been several top teams who made their kits themselves. We take a look at some of the most iconic in-house football kits, in cooperation with Football Kit Archive.

A Role Model For Clubs Worldwide? 17 Brazilian Clubs Make Kits In-House

In-house football kits either feature no brand logo at all or a logo created by the club. In example, Betis called their brand 'rbp' (short for Real Betis Balompié) and Leicester called them 'Fox Leisure'. BVB introduced their own brand goool.de for a few seasons in the early 2000s to make more profit, but it was not very successful.



In-House Soccer Jerseys




Athletic Bilbao 2001-04




Betis 2009-10




Chelsea 1986


Coventry City




Dortmund 2000-02




Fenerbahce 2000-01


Leicester 1992-94




Maccabi 2017-19




Pumas 2002




Roma 2013-14




Rosario - 2018




Southampton 2003-04




Southampton 2014-15




The last famous club who produced their kits in-house were Italian giants AS Roma in the 2013-2014 season, the season after Kappa before Nike took over. Their brandless kits proofed to be very popular.

No More Adidas - In-House Coritiba 18-19 Home, Away & Keeper Kits Released + Fans (Everyone) Able to Design Third Kit

Rosario Central Produces Stunning Kit In-House As Under Armour Kit Is Not Ready Yet

Which is your favorite in-house soccer jerseys? Which other in-house football kits do you remember? Let us know in the comments below.
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