All-New Shimizu S-Pulse 2020 Logo + 2020 Home & Away Kits Released
Feb 1, 2020, by Chris
Update: Almost three months after revealing their new club badge and the 2020 home kit, J1 League club Shimizu S-Pulse now released their 2020 away kit. It features a bespoke design, just as the home.
Japanese club Shimizu S-Pulse this week presented the rebranding of its visual identity that will become effective from the beginning of next year while also showcasing the new home shirt for 2020.
『S-PULSE REBRANDING PROJECT』
— 清水エスパルス公式 (@spulse_official) December 10, 2019
"OUR ORANGE, OUR SYMBOL"PV公開❗️#OURORANGEOURSYMBOL#spulse #エスパルス pic.twitter.com/Qm0QXHnUIa
Shimizu S-Pulse 2020 Logo
S-Pulse strated to work on this project since last year by conducting interviews with fans, their own soccer players and their business partners among others. The majority highlighted the importance of the orange that clearly identified the respondents, so that both in the emblem and in its motto it was decided to give greater prominence to that color.
The version they have been using for 25 years had, according to the rebranding staff, clear legibility problems and errors in their elements that had to be adjusted in addition to having only a very low percentage of orange (25%).
Therefore it was decided to dispense with white (only present in the letters) and black to bet on the characteristic color and blue that is present in the vertical bars, its edges and the historical map where your city is positioned and which is commonly used in the designs of their shirts.
【S-PULSE NEW LOGO】
— 清水エスパルス公式 (@spulse_official) December 10, 2019
オリジナルタイプフェイス(エスパルスドリブル)とカラー(エスパルスオレンジ)を作成しました。#OURORANGEOURSYMBOL#spulse #エスパルス pic.twitter.com/vsyMl4FrwL
Its silhouette is more stylized and flat and the central upper part was improved so that it has a greater resemblance to the famous Mount Fuji that had been the original idea.
Puma Shimizu S-Pulse 2020 Home Jersey
Check out Puma's Shimizu S-Pulse 2020 home jersey below.
The Shimizu S-Pulse 2020 home shirt boasts the trademark colors and design of the club. It is orange with navy and white applications.
The front boasts the trademark globe motif, even though it is less visible than on previous jerseys.Thew new logo sits on the left chest.
The new S-Pulse 2020-2021 home jersey was released on December 10.
Puma Shimizu S-Pulse 2020 Away Shirt
This is Puma's Shimizu S-Pulse 2020 away uniform.
The Shimizu S-Pulse 2020 away shirt introduces a unique design in different shades of grey. It has a motif based on Miho's Matsubara, a scenic spot on the Miho Peninsula in Shimizu-ku, Shizuoka City, which is registered as one of the constituent heritages of the World Cultural Heritage "Mt.Fuji-Objects of Religion and Source of Art" Pine leaves are applied as a camouflage pattern design.
Shimizu S-Pulse 2020 Keeper Away Shirt
What do you think of the new Shimizu S-Pulse jerseys and the new logo? Drop us a line below.
Adidas Flamengo 26-27 EQT Collection Released
Adidas and Flamengo have officially launched the club's new Equipment (EQT) retro collection, making the Rubro-Negro the first Brazilian club to receive the iconic line. Inspired by the brand's seminal 1991 and 1992 aesthetics, the 1990s-themed capsule ditches the modern CRF monogram in favor of Flamengo's historic rowing crest with crossed oars and an anchor, placed alongside the classic Adidas Trefoil text logo. The lifestyle collection features five pieces including a color-blocked windbreaker jacket, crewneck sweatshirt, track pants, and graphic t-shirts in the club's signature red, black, and white color scheme.
Go Ahead Eagles 26-27 Third Kit Released
Dutch Eredivisie club Go Ahead Eagles and technical sponsor Stanno have officially unveiled their new third kit for the 2026-27 season. Named "Our Holy Waters," the design serves as a thematic companion to this season's "Our Holy Ground" home and away jerseys, shifting the focus to the club's deep connection with the IJssel river.
The Stanno Go Ahead Eagles 26-27 third shirt is built around an off-white base with fine vertical pinstripes running down the front. The centerpiece of the design is a detailed historic cog ship illustration across the torso, celebrating the Hanseatic maritime history of Deventer. Rich forest green decorates the folded collar and sleeve cuffs, complemented by gold trim and "GAE" lettering embroidered on the collar insert. Sponsor logos and branding appear in a metallic copper-bronze shade, alongside a recolored green and gold club crest.
Matching off-white shorts with green side piping and socks featuring the club's eagle crest complete the full kit. The Go Ahead Eagles 2026-27 third kit is available to purchase immediately through the club's official online store.
EFL Trophy Set to Become 'Jersey Mike's Trophy'
The EFL Trophy is set for another commercial rebrand, with American fast-food chain Jersey Mike's Subs closing in on a record-breaking title sponsorship agreement. The English Football League is finalizing a five-year contract worth approximately £5 million to officially rename the competition the Jersey Mike's Trophy.
The landmark partnership represents the most lucrative commercial deal in the history of the tournament. Participating clubs from League One and League Two, alongside invited Category One academy sides, will benefit from boosted prize money, starting with an initial pool of around £900,000 this season. The agreement directly supports Jersey Mike's major expansion into the UK and Ireland, where the US brand plans to roll out up to 400 store locations.
This move adds yet another chapter to the competition's long lineage of commercial title sponsors. Most recently titled the Vertu Motors Trophy, the tournament has previously operated under numerous memorable names, including the Papa Johns Trophy, Checkatrade Trophy, Johnstone's Paint Trophy, and the nostalgic LDV Vans Trophy.
No More Predator? Pedri Spotted in Next-Gen Adidas adiPURE Whiteout Prototype Boots
FC Barcelona and Spain midfield maestro Pedri has been spotted testing a whiteout prototype of the all-new Adidas adiPURE boots. Following Bayern Munich center-back Jonathan Tah, who stepped out in test pairs earlier this month, Pedri is now the most high-profile Adidas athlete seen taking the unreleased silhouette out onto the pitch.
The sighting comes as Adidas prepares to bring back the revered adiPURE silo for 2027, officially phasing out the Copa series to establish adiPURE as the brand's primary touch-and-leather boot alongside the Predator and F50. The next-generation adiPURE is engineered to combine classic heritage with modern speed, incorporating a plush Pureleather forefoot, a lightweight technical mesh quarter, a free-floating tongue, and a redesigned Adiframe soleplate.
While Pedri has been one of the central figures representing the Predator line, even rocking his personalized "Predri" signature branding, he has occasionally flirted with Copa models during training in previous seasons. Testing the whiteout prototype strongly indicates that Adidas might be positioning the Spanish technician as the premier ambassador to spearhead the revived adiPURE range ahead of its official debut in early 2027.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.