Crazy La Liga Genuine Kit Revealed - All 36 Teams Represented
Jan 31, 2020, by Chris
La Liga this week revealed a unique looking mashup jersey, dubbed the "La Camiseta Genuine". Let us find out what this is all about.
👕 Descubre la camiseta que vestimos todos.
— LaLiga (@LaLiga) January 29, 2020
🎨 Con los colores de los 36 equipos de la competición.
🤩 Descubre #LaCamisetaGenuine. pic.twitter.com/074YoY5aty
The shirt has been created for the LaLiga Genuine competition. LaLiga Genuine is a football competition made up of teams of people with intellectual disabilities. It started in 2017 and is now in its third season, with participation of 36 clubs (compared to the 18 that participated in the first edition).
LaLiga Genuine Mashup Kit - La Camiseta Genuine
Inspired by the league's motto "share rather than compete" and mashup kits in general, "The Shirt of All" is made with pieces of the shirts of the 36 clubs participating in this competition. It is a crazy looking mashup style.
According to the statement, the kit has been designed "because in this league, their players have a unique talent and are able to see beyond the colors of their team."
The action is completed with a digital campaign (pre-rolls and display) and the production of replicas of the shirt for this first phase that will be sent to the clubs, as well as to media and influencers related to the world of football and soccer.
This weekend, Sevilla FC and the José Ramón Cisneros Sports City will host the start of the second phase of La Liga Genuine where 18 of the 36 teams of this pioneer competition in the world will meet.
What do you think of this mashup shirt? Share your thoughts in the comments below.
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