New Estudiantes Logo Revealed
Jan 20, 2020, by Chris
Argentinian club Estudiantes de La Plata is set to release their new 2020 jerseys in the next few days. Prior to the launch, they announced that they have completed a rebranding project that will see the return of the 'Flag Badge' (Escudo Bandérin) on the kits.
Estudiantes 2020 'Flag' Logo To Be Used On Soccer Clothing
As part of the rebrand, Estudiantes will once again wear the badge with the letter "E" in a short version with a focus on professional football. The club had been wearing the flag badge until 2012, when it was replaced by the crest with stars.
Estudiantes has already launched the new 2020 training and lifestyle of Under Armour at the beginning of the year. The gear features the historic flag with the letter "E" in a summarized version as the main novelty.
"A review and analysis of the club's symbolism was made when rebranding the logo. The main elements of its emblems were maintained, formal design errors were corrected, and its use was standardized."
"Thus, the shield was established as the main emblem of the institution and the pennant for the exclusive use of football, being able to be used in a complete way or in reduced versions, only the insignia, without the oak leaves, or only the initial with the letter "E"."
The rebranding project has been carried out by the Marketing Department and implemented by Under Armour. VThe club's "rebranding work focused on revising values and redefining the communication strategy."
The work of rebranding the La Plata Student Club began years ago, as part of the work of the marketing area, with a review of the institutional values and redefinition of the club's communication strategy that will allow it to build a solid brand in the coming years.
The new shield will be exclusively used for soccer clothing - the other logo will remain to identify the club.
Do you like the new Estudiantes soccer logo? Share your thoughts in the comments below.
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
