Hoffenheim & Bundesliga To Promote "Corona-Warn-App" On Kits
Jun 18, 2020, by Chris
On Tuesday, the official application to help stop the spread of the coronavirus was launched in Germany. Now TSG Hoffenheim announced that they and all other Bundesliga teams will promote the app against the coronavirus on their jerseys.
The "Corona-Warn-App" smartphone app was developed by SAP, the main sponsor and kit sponsor of TSG Hoffenheim, in cooperation with Deutsche Telekom to contain the coronavirus pandemic by order of the German federal government.
The app is designed to protect against a further spread of Covid-19 by documenting the "digital handshake" of two smartphones. The app makes it possible to inform contact persons especially quickly if someone has become infected with the coronavirus. Particularly rapid information about a potential infection is currently the best way to contain the coronavirus.
Bundesliga Clubs To Have Special Sleeve Badge To Promote Coronavirus Warning App
In the home game against 1. FC Union Berlin (Saturday 20 June, 15:30 CET), TSG's main sponsor, SAP, will vacate its the place on the kit to promote an extremely important social issue. The Hoffenheim first team will take to the pitch with the logo of the "Corona-Warn-App" and the hashtag "#IchAppMit" on the chest of their shirts.
"We are very proud that we, as a club, can make a special contribution to raising awareness about this socially important innovation," said TSG managing director Dr. Peter Görlich. "We are true to our social responsibility and want to help achieve this goal using our reach as a football club. The more people who use the Corona-Warn-App, the more effective its use will be."
"We are all convinced that this app will help improve healthcare," said Christian Klein, CEO of SAP SE. "This country, this society has so far dealt with the most serious crisis since the end of the Second World War impressively. We are all fighting to keep it that way," added Klein. "With the Corona-Warn-App, we can save human lives."
All 36 DFL clubs in the Bundesliga and Bundesliga 2 will advertise the Corona-Warn-App on the sleeves of their kit during the final two match days of this season. The sleeve badge has not been showcased yet.
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Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
Wydad AC 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club have officially unveiled their new home kit for the 26-27 season, created in collaboration with Italian sportswear brand Kappa. Launched under the banner "THIS IS WYDAD," the shirt highlights the club's deep-rooted identity with a classic, retro-inspired aesthetic.
The Kappa Wydad 26-27 home jersey is predominantly red and accented with crisp white detailing. Its focal points include a striking red-and-white striped V-neck collar and matching trim along the cuffs. A subtle, tonal geometric pattern consisting of dynamic diagonal stripes runs across the torso, while white Kappa Omini logos sit across the chest and shoulders alongside the iconic circular Wydad AC crest.
The new Wydad 26-27 home shirt is already available for supporters to purchase through the club's official retail channels.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié has officially unveiled and debuted its new adidas third kit for the 26-27 season. The new strip received an immediate on-pitch premiere during the team's La Liga Hypermotion clash away to Girona at Montilivi, completing the club's 26-27 wardrobe following the release of their white home and away shirts earlier in the summer.
Created through the adidas Locker Room platform, the Albacete 26-27 third shirt features a black base overlaid with an energetic red geometric gradient pattern across the front. Striking bright orange accents add pop to the crew-neck collar and shoulder Three Stripes. The club crest is executed in a monochrome orange finish on the left chest to match the adidas performance logo and sponsor graphics.
Matching black shorts and socks, both trimmed with bright orange detailing, complete the full Albacete Balompié 26-27 third strip. What do you think of Albacete's new third kit?
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
Atalanta 26-27 Third Kit Released
Atalanta and New Balance have officially unveiled the club's new third kit for the 26-27 season. Completing the Italian side's set alongside the previously launched home and away strips, the jersey introduces an elegant aesthetic rooted in the architectural heritage of Bergamo.
The New Balance Atalanta 26-27 third shirt is finished in a warm beige base officially dubbed 'Toasted Sesame', accented by black and 'Taffy Blue' trim on the V-neck collar and sleeve cuffs. Subtly woven across the body is a geometric jacquard pattern inspired by the famous sundial of Bergamo's Palazzo della Ragione. The chest prominently features Atalanta's retro 1964 crest, which depicts the running goddess alongside traditional black and blue stripes.
The New Balance branding appears in black, while Lete's red logo and SNAIFUN complete the front sponsorship. Inside the collar, a bespoke graphic highlights the Bergamo skyline accompanied by the motto 'LA MAGLIA SUDATA SEMPRE'. Crafted with breathable NB DRYx technology, the new kit is available now via the club's official channels.