Roundel Logos Takeover
Update: Swiss football fan @andrinunterwegs "took the trouble to analyze some of the recent changes of coat of arms in English football - and is shocked."
Roundel Logos Takeover England
Various English tams have changed their logo to a round design, including Manchester City, Forest Green Rovers and Bentford.
Recent Logo Launches: Many Football Clubs Opt For Circular Crests
This week, Spanish La Liga club Deportivo Alavés unveiled its new logo. The new logo ditches the unique pennant shape of the previous crest in favor for a simple circle. Deportivo Alavés was not the first team who recently did a similar change... Thanks to @phildelves for the heads-up.
Recent Logo Launches: Many Football Clubs Opt For Circular Crests
Some clubs who launched a rounded logo recently.
In the past few years, many soccer clubs ditched their old logo or released their first-ever logo. Many, many of them opted for a circular design - Alavés is the most recent example, while other teams who released a rounded logo recently are Inter Miami CF, Stockport County, Toulouse, Charlotte FC (new MLS team) and Brentford.
As mentioned by football crest expert @TheFCIndex, there are several reasons for clubs to have a round logo.
- Social & Gaming (small sizes)
- No detail gets lost on a colour background (kits)
- Easy to invert/outline
- Someone else did it last year and it was a success
Of course, there are some examples of teams who launched a non-circular logo recently. Some prime examples are Iceland and Juventus.
Share your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
1988/90 Germany T-Shirt (S) Adidas
Iconic Newcastle United Shirts A3 Print
Iconic Arsenal Shirts A3 Print
1995/96 Shonan Bellmare Puma Rain Jacket (S/M)
2015/16 PSG Away Shirt (L) Nike
2016/17 Porto *BNWT* L/S Third Shirt (Multiple Sizes) New Balance
2009/10 Spain A.Iniesta #6 Home Shirt (L) Adidas
2018/19 England Shaw #3 *BNWT* Away Shirt (XL) Nike
1979/82 Edmonton Drillers *BNWT* Home Shirt (M) Admiral Nasl
2011/12 Marseille Gignac #10 Away Shirt (L) Adidas
Milan 26-27 Home Kit - Launch Pictures
Classic Football Shirts posted two launch images of the 2026-27 home kit for AC Milan. Naturally, they were taken down immediately, since the official release is scheduled for tomorrow, May 22.
Real Madrid 26-27 Home Kit - Long-Sleeve Version + Shorts Leaked
We can give you the first look at the Adidas Madrid 26-27 home kit with long sleeves. It boasts the giant 3 stripes, in pink.
Milan 26-27 Third Kit
A new image of AC Milan’s 2026-27 third kit has leaked. However, this is only a fake version and not the final design yet. The final version will feature several different details.