Roundel Logos Takeover

Monday, 3 August 2020
This week, Spanish La Liga club Deportivo Alavés unveiled its new logo. The new logo ditches the unique pennant shape of the previous crest in favor for a simple circle. Deportivo Alavés was not the first team who recently did a similar change... Thanks to @phildelves for the heads-up.

Recent Logo Launches: Many Football Clubs Opt For Circular Crests

Some clubs who launched a rounded logo recently.

In the past few years, many soccer clubs ditched their old logo or released their first-ever logo. Many, many of them opted for a circular design - Alavés is the most recent example, while other teams who released a rounded logo recently are Inter Miami CF, Stockport County, Toulouse, Charlotte FC (new MLS team) and Brentford.

As mentioned by football crest expert @TheFCIndex, there are several reasons for clubs to have a round logo.

- Social & Gaming (small sizes)
- No detail gets lost on a colour background (kits)
- Easy to invert/outline
- Someone else did it last year and it was a success

Of course, there are some examples of teams who launched a non-circular logo recently. Some prime examples are Iceland and Juventus.

Puma Iceland 2020 Home Kit Released + All-New Iceland Crest + Away Kit Info

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