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St. Louis City SC MLS Logo Revealed

On August 20 2019, MLS announced it had approved St. Louis as the league's 28th franchise and is expected to join in the 2022 season. Now the logo and idendity of new St. Louis MLS teams has been revealed - introducing St. Louis City SC.

The St. Louis MLS team is a Major League Soccer expansion franchise that is will begin play in MlS in 2023. The club will be based in St. Louis, Missouri, with home matches at a planned 22,500-seat soccer-specific stadium.

“St. Louis City SC is a reflection of the STLMade movement that is at the heart of everything we do, and truly represents our region’s diverse and optimistic spirit,” said Kindle Betz. “Our desire from day one has been to be bigger than soccer and to become part of the fabric of St. Louis and a symbol of our future. This is a significant step forward for our club – and our region.”

St. Louis City SC MLS 2022 Logo

The St. Louis City SC crests boasts a unique shape and look. The crest comes with the team's name St. Louis City on the right in vertical lettering and the SC for soccer club on the center bottom. The left side of the crest features a sleek graphic design, inspired by the iconic arch of the city of St. Louis.

The St. Louis MLS expansion team revealed its official name, crest and colors on Thursday during a live-streamed event featuring the team's supporters and ownership group.

Name & Colors

The team will be known as St. Louis City SC. Selected from over 6,000 fan submissions, the name is rooted in the city's rich soccer tradition as America's First Soccer Capital. The name celebrates the area’s diverse, iconic neighborhoods and proud heritage while capturing the region’s recent growth and cultural renaissance.

Four primary colors will identify the team: "City Red", "River Blue", "Energy Yellow", "Arch Steel Gray".

Crest

A diverse group of over 20 local designers created the crest based upon a common theme discovered through focus groups and discussions with various community members — a deep-rooted sense of unity and pride across the region in the St. Louis City flag. Using the flag as an inspiration, the team crest is an abstract depiction of the club’s passion and purpose, displayed through iconic elements found across the St. Louis region.

WORDMARK: Prominently leads with CITY as team name.

THE SOCCER CLUB/SOCCER CAPITAL: SC has double meaning, standing for both Soccer Club and Soccer Capital. It is our name, it is our history.

TOP OF SHIELD: Follows the shape of the Gateway Arch.

TWO RIVERS: Horizontal lines represent the two rivers that define our region: The Mississippi and The Missouri.

GATEWAY ARCH: The abstract representation of the iconic landmark is used to create movement and a connection to the rivers from the St. Louis City flag.

About St. Louis City SC

St. Louis City SC will begin play in MLS in 2023, joining Sacramento as the 29th and 30th teams in the league. The team will feature the only majority female-led ownership group in Major League Soccer, led by Carolyn Kindle Betz.

Do you like the likely St. Louis City SC MLS logo? Share your thoughts in the comments below.

2026 World Cup Kit Overview

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Konyaspor 26-27 Special Kit Vote

Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.

The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.

In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.

Vote here now: https://www.konyaspor.org.tr/forma-oylama

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We have images of the Adidas Liverpool 26-27 Pre-Match Jersey in the Women's cut. They nicely show off the YNWA sleeve detail.

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UEFA Unveil Official 2026 Champions League Final Jersey for Budapest

UEFA have officially unveiled the commemorative jersey for the 2026 Champions League final, set to take place at the Puskás Aréna on May 30, 2026. The limited-edition shirt celebrates the culture and architecture of Budapest, combining local inspiration with signature Champions League branding.

The jersey features a modern graphic design with abstract paint-splatter effects and architectural references inspired by the Hungarian capital. On the front, the shirt includes a stylized illustration of the Puskás Arena alongside the iconic Champions League starball logo, while the official Budapest 2026 final emblem appears centrally on the design. The back carries the number “26”, completing the event-specific identity.

UEFA will make the shirt available through the official Champions League store and selected retailers in Budapest ahead of the final. The jersey will also appear in EA Sports FC 26 Ultimate Team during a special in-game campaign running from May 23 to 30.

What do you think of UEFA’s official Budapest 2026 final jersey? Let us know in the comments below.

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