Football Fan Creates Concept Kits for Every UK Supermarket
Football fan Joe Parton (@jkparton93) imagined how football shirts for all big supermarkets in the UK could look like according to their colours and brand identity. The inspiration for this project probably was another #NerdConceptChallenge by Italian football enthusiasts @football_nerds looking to combine concept shirts with grocery stores, although Joe never officially participated.
Fortunately, club supporters and football fans alike will be allowed to enter stadiums again next month depending on the current coronavirus restrictions in the local area which means that the previous three-tier system will return and the second lockdown is over. Specific capacity limits are not known yet.
I don’t know how your Sunday‘s gone, but I’ve spent mine making football shirts for every UK supermarket (a thread):
— Joe Parton (@jkparton93) November 22, 2020
Parton's football shirts merge corporate identities and their color compositions with the fashionable clothing football kits have become. For example, Lidl's half-and-half home kit is directly inspired by the company's logo, the same goes for Aldi UK. Check out all of his propositions below.
Aldi
Asda
Co-op
Iceland Foods
Lidl
M&S
Morrisons
Sainsbury's
Tesco
Waitrose
What do you think of Joe Parton's concept football kits for UK's biggest grocery stores? Let us know your thoughts in the comments down below, and make sure to check out Dan & Joe's podcast "We Found A Game" with a new episode coming out every week.
Vintage Football Shirts
from Cult Kits
2016/17 Norwich City Howson #8 *Match Issue* Home Shirt (M) Errea
1995/97 Barcelona Ronaldo #9 Home Shirt (L) Kappa
2016/17 Italy Thiago Motta #10 Home Shirt (L) Puma
1995/97 Adidas GK Template Shirt (L) Adidas
2020/21 Manchester United B.Fernandes #18 Home Shirt (XL) Adidas
1997/98 PSG Home Shirt (M) Nike
2006/07 Torino *BNWT - with defects* Centenary L/S Home Shirt (L) Asics
2016/17 Barcelona Messi #10 Away Shirt (L) Nike
1996/98 Lazio Nesta #13 *BNWT* Away Shirt (XL) Umbro





















