Awesome or Insane? Embellished Football Kits By Diana Al Shammari
Dec 12, 2020, by Chris
Football and fashion have become more connected in recent years, with clubs like PSG even showing off their collection at fashion shows such as the Paris Fashion Week. A less-known player in the football market is Diana Al Shammari, a creator of embellished football kits - let us find more about her work.
Based in London, Diana Al Shammari is known as @TheFootballGal on Instagram. The Football Gal jerseys "make your soccer kit dreams come true to life". As described in a portrait about her on The Soccer Blogger, "Diana Al Shammari has taken over the football fashion industry by surprise".
Diana Al Shammari (@TheFootballGal) - Embellisher Of Football Shirts - From Embroidered Roses To Gold Embellishments
The Football Gal takes standard kits and embellishes them with custom elements. The aim is to make jerseys more fashionable as "the standard jerseys were somewhat boring and could never be dressed up".
Diana Al Shammari is known as The Football Gal on Social Media
Diana Al Shammari teamed up Nike during the 2019 Women's World Cup and with Puma for Italy's 2020 kits, which are a tribute to Italian renaissance art.
"The special one-off jerseys are designed to celebrate Italy’s history, culture and personality as PUMA merge football with art and fashion. All three jerseys take inspiration from Italian renaissance, high-end fashion, art deco and art nouveau merging elements of nature, geometry and symmetry."
The embellishments look great for some and bad for other kits
It takes Diana around 2-3 days on average to create a shirt.
We think that her embellishments look really great for kits where it is fitting such as Italy's Renaissance jerseys, while it does not look good on some others, especially if the embellished elements do not match the colors and style of the kit.
Originally announced for a launch on December 11 2020, we expect the TheFootballGal's online store to be launched this weekend.
What do you think of these custom football shirts? Do you like things like embroidered roses on kits? Comment below, and check out the portrait of her on The Soccer Blogger.
Unionistas de Salamanca 26-27 Home & Away Kits Released
Spanish Primera Federación side Unionistas de Salamanca and technical partner Erreà have officially unveiled the club's new home and away kits for the 26-27 season. Staying true to the club's fan-owned ethos, the designs were chosen directly by club members through an open design competition and multi-stage vote.
The Erreà Unionistas de Salamanca 26-27 home shirt stays true to tradition with a half-and-half black and white design, accented by subtle tonal vertical pinstripes across the front. Bright yellow trim details the collar and sleeve cuffs, while the back features a clean white panel with fine pinstripes to host player names and numbers.
Taking a bold and creative direction, the Unionistas 26-27 away jersey features a vibrant pink base that fades into deep navy tones towards the bottom hem. The shirt pays tribute to the local region by subtly embedding the names of all 362 municipalities in the province of Salamanca into the fabric graphic, while sleeve cuffs carry lyrics dedicated to the club's loyal travelling fanbase.
Club Legend Dida Pictured in AC Milan Home Kit
AC Milan legend Nelson Dida has been spotted wearing the club's home kit, bringing a wave of nostalgia to Rossoneri supporters. The legendary Brazilian goalkeeper, who spent a trophy-laden decade at San Siro winning two Champions League titles and a Serie A crown, showed that the classic red and black look fits club icons seamlessly.
The jersey is designed by Puma and marks a return to classic style, featuring traditional thick red-and-black vertical stripes across the body. White sponsor and manufacturer logos complement the iconic colorway, along with refined collar and cuff detailing that blends heritage with modern performance aesthetics.
Seeing Dida sporting an outfield home jersey rather than his familiar goalkeeper attire was a pleasant surprise for fans, highlighting the enduring connection between the club's celebrated history and its modern visual identity.
Valenciennes FC 26-27 Third Kit Released
French club Valenciennes FC and Danish brand Hummel have officially released their new third kit for the 2026-27 season. Completing the club's set of shirts for the campaign, the new release pays homage to the traditional lace-making heritage and textile craftsmanship of Valenciennes and the wider Hainaut region.
The Hummel Valenciennes 26-27 third jersey features a deep blue base highlighted by subtle vertical bands incorporating intricate floral lace graphics. These patterned columns are framed by thin yellow pinstripes, matching the signature Hummel chevrons on the shoulders. A vintage-styled white polo collar and matching sleeve cuffs add contrast, while the club crest and Toyota sponsor logo are rendered in clean white.
Continuing the theme of embedding local identity into their designs—following the home shirt inspired by museum stained glass and the away shirt featuring regional symbols—the Valenciennes FC 26-27 third kit is available now via the club's official online store and physical club shop.
Real Madrid x Farm Rio
We’ve received new information on the Real Madrid x Farm Rio collaboration we previously reported on.
More details coming very soon on Footy Headlines…
