To Make Room for Sponsor Logos? Heerenveen's Player Names Are Written on Back of Collar
Dec 7, 2020, by Simon
Yesterday, football fan @OfficielKaybaye noticed something we have never witnessed before: Sportclub Heerenveen printed the player names on the back of the collar against PSV Eindhoven.
SC Heerenveen Prints Player Names On Back Of Collar
Normally, the player name is written above or underneath the number nowadays. If one takes a look at these possibilities you immediately notice that these spaces are occupied by massive red sponsor logos. Since this is the case Heerenveen got inventive and decided to print white player names on the back of the collar for their match shirts.
This decision was most likely taken to maximize sponsor income as it is also not as important to know a player's name if the referee can make out the number since player names and numbers are connected with each other. If the referee knows one of both, he can find out the other variable after the game.
Interestingly, the club sells their football shirt with player names and displays them in a preview where they would be normally: above the number. The club's name is nowhere to be found on the back of the football kit.
What do you think of this imaginative way of displaying the player names on the back of the football shirt? Do you agree with our assumption as to why the club did it? Let us know your thoughts in the comments down below.
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The Puma Kawasaki Frontale 2026-27 30th anniversary shirt features a classic vertical striped design, reviving a look from the club's past. The jersey combines the team's traditional light blue and black colors in a clean stripe pattern, drawing comparisons from fans to the iconic style of Brazilian club Grêmio. Unlike the 2016 anniversary kit, this new iteration opts for a modern crew neck collar to complete the classic yet updated aesthetic.
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The launch of the European shirt follows the release of the club's regular 2026 home and away kits earlier in March, which feature a subtle jacquard pattern inspired by the waves of the Hammarby Sjö waterway. The new European jersey completes Hammarby's extensive wardrobe for the 2026 season, joining the dedicated Cup kit that was introduced in February.
The Hammarby IF 2026 European kit by Craft is available to purchase through the club's official retail channels and their partner Intersport.
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