All-New Korean K-League Logo, Sleeve Badge & Visual Identity Revealed
The South Korean K-League revealed an an-new visual identity already in November 2020. Let us take a closer look at the new K-League 2021 logo and branding in general, which was unveiled at the 'Hana One Q K League Awards 2020'.
2021 K-League Logo
The new K-League logo retains the basic elements of the existing K-League's visual assets, such as the 'K, Shooting Star, and Taegeuk', but maximized its characteristics and reconstructed it harmoniously into one image.
In order to express the dynamic K-League identity, the frame surrounding the elements was removed, and the visual completion was enhanced by emphasizing the sense of speed and giving a stable balance by changing the thickness of the line that divides the shooting stars.
Through a specially developed system the logo can be customized in the color of each club, to be used for custom sleeve badges and other channels. This is similar to the MLS in their logo.
The new K-League logo and visual identity was developed in cooperation with Interbrand, a New York-based international marketing consultancy.
Interbrand identified trends in sports leagues through domestic and international sports leagues and industry research, identified consumer needs for K-League and sports leagues, and identified the differentiated competitiveness of K-League through internal interviews. In this process, not only league officials, but also professional soccer club officials and creators related to the K League were also interviewed.
K League Logo History
The new brand identity will be communicated in various channels through the brand's slogan of 'Dynamics and Impressions, K League'.
The logo is receiving favorable reviews for being reminiscent of the Premier League
Marketing agency Interbrand says that "the new brand identity and emblem is receiving favorable reviews for being reminiscent of the Premier League through various soccer communities".
What do you think of the new K-League logo? Comment below.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
