April Fool's: Hummel Changes Logo

Iconic Danish sportswear brand has tried to prank people by changing their logo this April 1.


Hummel April 1 GOAT Logo




For their April Fool's, Hummel exchanged the iconic Bumblebee for a GOAT. Why? They want to "be the GOAT (Greatest of All Time) within [their] industry. And that's why the goat is a perfect match for [them]. It has the power to climb even the highest mountains”'.



The GOAT logo Hummel created for their April Fool's day does not look bad, but the text easily exposed the April Fool's joke.

However, as Hummel also changed profile picture on social media, people who did not see the original post about it might think that Hummel actually got a new logo...

What do you think of the GOAT Hummel logo? Comment below
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