Sky Blue FC Rebranded As Gotham FC
Apr 7, 2021, by Chris
Sky Blue FC of the National Women’s Soccer League (NWSL - US Women's first division) unveiled a complete brand transformation yesterday, which includes a new name and crest. USA's longest-standing women’s professional soccer club will compete as NJ/NY Gotham FC.
Gotham FC 2021 Logo
The new crest contains several elements that celebrate the club’s growth and past. It prominently features the Statue of Liberty’s iconic crown sitting atop the crest. The crown represents Gotham FC’s ambitions to be an international club and provides a welcoming symbol for the team’s diverse fanbase.
📍HOME. pic.twitter.com/pHq4MDn5mY
— NJ/NY Gotham FC (@GothamFC) April 6, 2021
Gotham FC will retain elements of last year’s updated color scheme
The crest center proudly displays three letters in sky blue coloring – an “N” and a hybrid “J/Y”, which acknowledges New Jersey as the club’s birthplace while embracing the club’s growing New York reach.
The rebrand has been created by New York-based designer Matthew Wolff
The new Gotham FC rebrand has been created by New York-based designer Matthew Wolff, a New York City native. Wolff has developed iconic crests for several Major League Soccer clubs, as well as other professional clubs around the world.
Gotham FC will retain elements of last year’s updated color scheme. The official colors of the club are Sky Blue, Gotham Black, and Cloud White.
“Today marks a new chapter for women’s soccer in the region,” said Club Chair Tammy Murphy. “We’re making this important change due to our rapid growth and evolution. Our new name reflects our expanding regional reach and captures the relentless determination, unlimited energy, and incredible diversity of the communities we represent.”
“This process is the culmination of a wide-ranging collaboration among our fans, players, front office, and owners” said General Manager Alyse LaHue. “The club has a tremendous history and close relationship with its fans, so it was important we listened and remained completely open minded throughout the process. What emerged is a new brand that is overwhelmingly fan driven, respectful of the club’s past, and representative of a promising future."
Do you like the new Gotham FC branding? Comment below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
