New AS Monaco Logo & Visual Identity Revealed - "RISE. RISK. REPEAT."
AS Monaco have unveiled their new visual identity, "RISE. RISK, REPEAT", which includes a slightly updated club badge alongside a new font and more streamlined graphics. The project was undertaken by the renowned Interbrand agency.
We are 𝗢𝗻𝗲 𝗧𝗲𝗮𝗺. 🤝
— AS Monaco EN (@AS_Monaco_EN) May 11, 2021
We 𝗥𝗜𝗦𝗘.
We 𝗥𝗜𝗦𝗞.
We 𝗥𝗘𝗣𝗘𝗔𝗧.
We are 𝗔𝗦 𝗠𝗼𝗻𝗮𝗰𝗼 🇲🇨 pic.twitter.com/xKZyjCD0vI
Celebrating the launch, AS Monaco earlier today presented a special-edition collectors' jersey, which will be worn in the Ligue 1 match against Stade Rennais this weekend.
New AS Monaco Logo 2021
Check out the old and AS Monaco badges below.
The new club badge is a subtle update on the previous one, unveiled in 2013. The overall shape is the same, but the colors were refreshed and the gradients / shadows removed.
Monochrome variants of the logo, mainly white on red, are already being used prominently by the club across the website and social media.
Font
Graphics
Logo History
“The new brand is inspired by the main markers of the Club to support its development and support its ambitions,” explains Markus Breglec, Marketing Director. RISE.RISK.REPEAT. perpetuates the image of AS Monaco: that of a dynamic and modern club, attractive, aware of its heritage and facing the challenges of tomorrow."
What do you think about this update to the visual identity of AS Monaco? Comment below.
Zweigen Kanazawa 26-27 Kits Released
Japanese J3 League club Zweigen Kanazawa have unveiled their new 2026-27 kits, produced by Hummel. The release introduces a bespoke look for the upcoming season, deeply rooted in the local culture of Ishikawa Prefecture.
The Hummel Zweigen Kanazawa 2026-27 shirts are inspired by Kaga Temari, a traditional regional craft famous for its intricately patterned, embroidered balls. This unique geometric motif covers the kits, symbolizing unity. According to the club, each stitch builds a larger beautiful pattern, representing the collective efforts of the team and supporters uniting for their shared goals. The uniforms also feature the logos of ten different club sponsors across the shirt and shorts.
The Hummel Zweigen Kanazawa 2026-27 kits are available to purchase during the club's primary sales window, which runs until July 5, 2026.
Unique Dual-Year Messi World Cup "Golden Ball" Badge at 2026 World Cup
Lionel Messi is sporting a highly exclusive detail on his Argentina kit at the 2026 World Cup. As highlighted by @jerseystory_vn, Messi's left sleeve features a unique dual-year Golden Ball badge, honoring his achievements as the Player of the Tournament at both the 2014 and 2022 World Cups. Messi is the only player in the tournament to wear a badge commemorating two Golden Ball awards, with Croatia's Luka Modric being the only other player to wear a Golden Ball patch for his 2018 award.
The special golden shield is located on the left sleeve of the Argentina shirt, but it is frequently hidden from view during matches as it sits beneath Messi's captain's armband. The badge adds to an already heavily decorated Argentina 2026 kit for the legendary number 10.
Alongside the dual-year Golden Ball patch, Messi's shirt is adorned with several other gold details. These include the central FIFA World Champions badge from their 2022 triumph, the golden 2026 World Cup sleeve patch, and the Legacy badge, which is awarded to players who have participated in five or more World Cup tournaments.
2026 World Cup Patches Changed for Knockout Stages
FIFA has introduced a new sleeve patch for the knockout stages of the 2026 World Cup. The Unite for Peace patch worn during the group stages has been replaced with a "Football Unites the World" patch starting from the Round of 32. Thanks to @TheShirtUnion.
SSV Ulm 1846 26-27 Third Kit Revealed
German club SSV Ulm 1846 have unveiled their new 2026-27 third kit. Made by uhlsport, the new jersey has already made its debut on the pitch.
The uhlsport SSV Ulm 1846 2026-27 third shirt introduces a fresh design for the upcoming campaign. The club showcased the new strip during a recent match, giving supporters their first glimpse of the latest uhlsport creation.






