New AS Monaco Logo & Visual Identity Revealed - "RISE. RISK. REPEAT."
AS Monaco have unveiled their new visual identity, "RISE. RISK, REPEAT", which includes a slightly updated club badge alongside a new font and more streamlined graphics. The project was undertaken by the renowned Interbrand agency.
We are 𝗢𝗻𝗲 𝗧𝗲𝗮𝗺. 🤝
— AS Monaco EN (@AS_Monaco_EN) May 11, 2021
We 𝗥𝗜𝗦𝗘.
We 𝗥𝗜𝗦𝗞.
We 𝗥𝗘𝗣𝗘𝗔𝗧.
We are 𝗔𝗦 𝗠𝗼𝗻𝗮𝗰𝗼 🇲🇨 pic.twitter.com/xKZyjCD0vI
Celebrating the launch, AS Monaco earlier today presented a special-edition collectors' jersey, which will be worn in the Ligue 1 match against Stade Rennais this weekend.
New AS Monaco Logo 2021
Check out the old and AS Monaco badges below.
The new club badge is a subtle update on the previous one, unveiled in 2013. The overall shape is the same, but the colors were refreshed and the gradients / shadows removed.
Monochrome variants of the logo, mainly white on red, are already being used prominently by the club across the website and social media.
Font
Graphics
Logo History
“The new brand is inspired by the main markers of the Club to support its development and support its ambitions,” explains Markus Breglec, Marketing Director. RISE.RISK.REPEAT. perpetuates the image of AS Monaco: that of a dynamic and modern club, attractive, aware of its heritage and facing the challenges of tomorrow."
What do you think about this update to the visual identity of AS Monaco? Comment below.
CD Toledo 26-27 Home Kit Released
Spanish Tercera Federación side CD Toledo has officially unveiled its new home kit for the 26-27 campaign, manufactured by Joma. Presented under the slogan "Identidad. Puro Toledo," the release completes the club's uniform lineup for the upcoming season.
The Joma CD Toledo 2026-27 home jersey offers a classic and refined aesthetic, centered around the club's traditional rich green colorway. It features a sharp white polo collar and matching white sleeve cuffs, both enhanced with intricate subtle detailing along the edges. The shirt is complemented by white Joma branding, the club's crest on the left chest, and the La Sagra 0.0 sponsor on the front.
The launch of the green home strip rounds out CD Toledo's 26-27 kit set, following the earlier reveals of their black and gold pinstriped away kit and a 1990s-inspired gray third kit.
Aston Villa Announce 8Xbet as Official Asian Betting Partner
Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.
The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.
As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.
Kuwait SC 26-27 Home, Away & Third Kits Released
Kuwaiti Premier League side Kuwait SC have officially unveiled their new kits for the 26-27 season, produced in collaboration with local sportswear brand HH Sport.
The 26-27 lineup features three distinctive player shirts in white, red, and black. The white kit serves as the primary home look with red accents on the collar, cuffs, and branding, while the alternate red and black jerseys incorporate subtle tonal patterns and contrasting details.
Eech kit is plastered with sponsor logos, unfortunately.
Adidas River Plate 1990s Remake Sweatshirt Leaked
Adidas will expand its retro offerings with a River Plate remake sweatshirt, launching as part of the collection celebrating the club's iconic mid-1990s era alongside the reissued 1996 home shirt.
The sweatshirt faithfully recreates the bold mid-90s Adidas template famously worn during training and travel by club legends like Enzo Francescoli.
No More Erreà: Jako Luxembourg 2026 Home & Away Kits Released
Luxembourg national team have officially announced their new partnership with Jako, replacing Erreà, followed by the release of 2026 home and away kits by the new supplier.
The new home kit stays close to the traditional colors, using a vibrant red base with white collar and flag-inspired sleeve cuffs, along with a lion and its claws as shirt graphic. The away kit, on the other hand, stands out with a sky blue base with abstract pattern placed all across the jersey.
What do you think of the new Luxembourg 2026 home and away kits by Jako? Let us know in the comments below.
Why Non-Elite Clubs Wear Authentic Adidas Goalkeeper Kits
A closer look at kits across various European leagues reveals an interesting detail about how Adidas equips goalkeepers. While Adidas strictly tiers its outfield kits - reserving authentic player-issue shirts primarily for elite partner clubs—goalkeepers across nearly all tiers are provided with authentic base templates, which clubs then customize themselves.
Adidas produces authentic player-issue versions of its standard goalkeeper teamwear templates, such as the Tiro Competition line. These shirts feature lightweight performance fabrics, authentic badge, and heat-applied Adidas logos straight from the manufacturer. Because the base templates are standardized across the brand's roster, clubs simply take the blank authentic shirts and apply their own crests, sponsor graphics, and competition badges in-house, usually via heat press.
This workflow explains why goalkeepers at clubs outside the top tier, such as Ajax, 1. FC Köln, or Leeds United, can often be seen wearing authentic-spec shirts on the pitch, even when their outfield teammates wear standard replica-spec jerseys with stitched crests. It provides a cost-effective and practical solution for both the manufacturer and the clubs, ensuring all goalkeepers receive top-level performance apparel regardless of their club's commercial tier.






