FIFA Women's World Cup 2023 Logo Launched
Oct 28, 2021, by Chris
FIFA today revealed a unique brand identity for the FIFA Women's World Cup Australia & New Zealand 2023.
FIFA Women's World Cup Australia & New Zealand 2023 Logo
The new FIFA Women's World Cup 2023 has a unique design that ditches the trophy-focused scheme of other logos. It includes distinctive cultural elements, bold new slogan, and rich sonic identity.
The brand identity and emblem incorporate the vibrant local landscapes and rich colors of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries. A radial motif featuring 32 colorful squares – celebrating the new expansion to 32 participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design.
Beyond Greatness is the new tournament slogan. It aims to unite and inspire people around the world through the power of the FIFA Women's World Cup™ and women's football.
Speaking about the new identity for the FIFA Women's World Cup 2023, Fatma Samoura, FIFA Secretary General, said:
“Women's football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness. The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colors and diversity of the national team strips taking part in the ultimate women's football competition. We can't wait for it to begin!”
The FIFA Women's World Cup 2023 will take place from 20 July to 20 August 2023. It will feature 32 teams for the first time and is the first to feature hosts from two confederations.
Do you like the new official FIFA Women's World Cup Australia & New Zealand 2023™ logo and overall branding? Comment below.
Motherwell 26-27 Home Kit Released
Motherwell FC have officially unveiled their new 2026-27 home kit. Made by Macron, the new shirt will be worn by both the men's and women's teams in the upcoming Scottish Premiership campaign.
The Macron Motherwell 2026-27 home jersey features the club's traditional claret and amber colors, with a strong emphasis on the classic orange theme. A notable addition to the kit for the upcoming season is the use of the brand-new SPFL font, which will be featured for player names and numbers on the back of the shirts.
The Macron Motherwell 2026-27 home shirt was officially released on July 1, 2026, and is available to purchase through the club's official retail channels.
FC Tokyo 26-27 Kits Released
The new FC Tokyo 2026-27 kits have been officially unveiled by New Balance Japan. The latest release introduces a fresh look for the Japanese club, continuing the partnership between FC Tokyo and the sportswear brand.
The New Balance FC Tokyo 2026-27 kits are centered around the design concept of "Daybreak" and "Tokyo". This theme is intended to celebrate new beginnings for the team, incorporating a design that reflects the dawn over the Japanese capital. The aesthetic brings a modern and meaningful touch to the new uniforms, combining the club's identity with a fresh motif.
New Balance continues its dedicated support for FC Tokyo with this latest collection. The "Daybreak" design ensures that the team will step into the 2026-27 season with a unique look on the pitch.
Górnik Zabrze 26-27 Home Kit Released
The new Górnik Zabrze 2026-27 home kit was officially released today. It is made by Reebok, who replaces Capelli Sport as the Polish club's technical partner for the upcoming Ekstraklasa campaign.
Designed in collaboration with Reebok experts, club specialists, and graphic designer Michał Madej, the Górnik Zabrze 2026-27 home shirt features a modern look that pays homage to the team's traditions. The design process was personally supervised by club legend Lukas Podolski, ensuring the inclusion of bespoke details that reflect the club's heritage and unique identity.
The Reebok Górnik Zabrze 2026-27 home kit is available to purchase through the club's official online store.
Mizuno "Bright Black" Boots Pack Released
Mizuno has officially unveiled its latest football boot collection, the Bright Black Pack. The new pack features a sleek and stealthy design, dominating the pitch with a predominantly black colorway designed to stand out under the stadium lights.
The Bright Black Pack includes the latest generations of Mizuno's top-tier silos: the Morelia Neo V Japan, the Morelia Neo V β Japan, and the Mizuno Alpha III Japan. Each boot in the collection combines Mizuno's renowned craftsmanship and premium materials with a striking dark aesthetic, complemented by subtle highlights that give the collection its Bright Black name.
The Mizuno Bright Black Pack football boots will be available to purchase starting Friday, July 3, 2026.
