Dortmund 23-24 Home Kit Contest Winner Won't Be Announced This Year
Apr 17, 2022, by Chris
Update: Dortmund recently announced that the winner of the club's 2023-24 home kit contest will not be announced before next year. As reported by Ruhr Nachrichten, the winner was already chosen but will not be made public until the summer of 2023.
"Even at BVB, only a handful of people know who won. We informed the finalists that they would have to be patient for a while," explains Kerstin Zerbe, Managing Director of BVB Merchandising GmbH. Zerbe continued: "For our partner Puma, the campaign means considerable additional work in the process and in production. But Puma was extremely cooperative and very interested in implementing this unique campaign together right from the start."
Borussia Dortmund today revealed the nine final designs for the club's 23-24 home kit.
On 7 January 2022, Dortmund launched a so-called 'Kit Contest' that allows fans and jersey designers the chance to have a hand in the club's 2023-24 home kit design. More than 15,000 suggestions were submitted, and a jury of nine chose nine final designs.
There were quite a lot of jerseys that looked really cool. — Marco Reus, BVB player, and team captain
BVB 23-24 Home Kit
The nine final designs for the BVB 23-24 home jersey all have bespoke looks in the club's black and yellow colors. Two of the nine kits use an electricity yellow color, which was introduced by Nike for the club in the 1990s.
Each submission has been checked in cooperation with Puma and developed further in consultation with the participants. This ensures that the home jersey complies with all production and regulatory requirements. The design is bound to the Equipment Regulations of the Bundesliga.
Timo R. from Marl
"100% identification: It should be a REAL home shirt. What makes a BVB home game special? The fans, the Yellow Wall and the stadium.
0% changeability: Stripes and patterns are nice, but if you change colours and the logo, leave out the stars… you know what I mean."
André K. from Appen
"For me it was clear that it could only be the classic BVB colours. With the design, which is reminiscent of a coal line, I immortalised the heart of the Ruhr region on the jersey. In keeping with the motto “There is no future without origins”, the dynamic course of the drawing is intended to underline the modern side of the club."
Eric K. from Solothurn
"The city border around the crest breaks through the Dortmund yellow proudly worn by our players and brings out the tradition of the Ruhr area with the coal black underneath. A tradition deeply rooted within the city, its region and the new jersey, which shows where BVB is based. BVB ¬– a club that stands for its diversity and the passion of its people."
JAIME C. D. from Mexico City
"The design is based on the city map of Dortmund, which appears on the upper part of the jersey. Accompanied by classic diagonal stripes that represent the forward movement, the decision to confront the opponent's goal and the real will to win, which is so characteristic of this club."
Patrick P. from Menden
"The jersey design is the statement piece for the players on the pitch. And the fans also want to wear this jersey with pride. The design is therefore timeless and modern. The vertical stripes with different thicknesses look very dynamic and down-to-earth. The indicated logo with reduced opacity in the right corner livens everything up a bit."
Moritz R. from Solingen
"80,000 fans. 130 decibels. 1 battle cry. 1 jersey. The soundtrack "Auf geht’s Dortmund, kämpfen und siegen!" connects us fans with the team. The energy from the stands, the pumping sounds, the atmosphere in the most beautiful stadium in the world are not only transmitted acoustically to the team but are also visually expressed in this jersey."
Phillip Z. from Dortmund
"You never know where you're going if you don't know where you come from. The jersey should express the connection to the city. Borussia Dortmund has become a world famous and popular soccer club. But the heart beats here. Everything that defines the club is here in the region. Everything comes together at the birthplace of Borussia Dortmund, the BORSIGPLATZ. With our founding place on the jersey, we would have confidence and no matter whether in the stands or on the pitch: The beating of the chest after the opening goal would have even more meaning."
Patrick A. from Dortmund
"Anchored in the city and its history: the jersey combines the coat of arms, the colours and a significant part of Dortmund's history – coal."
Tim v. W. from Marburg
"My jersey design was inspired by our Cup jersey from the 19/20 season as well as the last special jerseys. It was important for me to create a connection to Borussia Dortmund and the city with the colour scheme and the pattern. That is why I chose the legendary neon yellow from the 90s era as well as the print of the Dortmund skyline and city map as a motif on the jersey."
Everyone can now vote now until 18.03.22 for their top 3 favorite designs for the BVB home jersey of the 2023-2024 season.
Which of these 9 designs is your favorite? Do you like the designs submitted to the club? Comment below, and go to BVB's website to create an account and vote on the club's 23-24 kit.
Adidas Flamengo 26-27 EQT Collection Released
Adidas and Flamengo have officially launched the club's new Equipment (EQT) retro collection, making the Rubro-Negro the first Brazilian club to receive the iconic line. Inspired by the brand's seminal 1991 and 1992 aesthetics, the 1990s-themed capsule ditches the modern CRF monogram in favor of Flamengo's historic rowing crest with crossed oars and an anchor, placed alongside the classic Adidas Trefoil text logo. The lifestyle collection features five pieces including a color-blocked windbreaker jacket, crewneck sweatshirt, track pants, and graphic t-shirts in the club's signature red, black, and white color scheme.
Go Ahead Eagles 26-27 Third Kit Released
Dutch Eredivisie club Go Ahead Eagles and technical sponsor Stanno have officially unveiled their new third kit for the 2026-27 season. Named "Our Holy Waters," the design serves as a thematic companion to this season's "Our Holy Ground" home and away jerseys, shifting the focus to the club's deep connection with the IJssel river.
The Stanno Go Ahead Eagles 26-27 third shirt is built around an off-white base with fine vertical pinstripes running down the front. The centerpiece of the design is a detailed historic cog ship illustration across the torso, celebrating the Hanseatic maritime history of Deventer. Rich forest green decorates the folded collar and sleeve cuffs, complemented by gold trim and "GAE" lettering embroidered on the collar insert. Sponsor logos and branding appear in a metallic copper-bronze shade, alongside a recolored green and gold club crest.
Matching off-white shorts with green side piping and socks featuring the club's eagle crest complete the full kit. The Go Ahead Eagles 2026-27 third kit is available to purchase immediately through the club's official online store.
EFL Trophy Set to Become 'Jersey Mike's Trophy'
The EFL Trophy is set for another commercial rebrand, with American fast-food chain Jersey Mike's Subs closing in on a record-breaking title sponsorship agreement. The English Football League is finalizing a five-year contract worth approximately £5 million to officially rename the competition the Jersey Mike's Trophy.
The landmark partnership represents the most lucrative commercial deal in the history of the tournament. Participating clubs from League One and League Two, alongside invited Category One academy sides, will benefit from boosted prize money, starting with an initial pool of around £900,000 this season. The agreement directly supports Jersey Mike's major expansion into the UK and Ireland, where the US brand plans to roll out up to 400 store locations.
This move adds yet another chapter to the competition's long lineage of commercial title sponsors. Most recently titled the Vertu Motors Trophy, the tournament has previously operated under numerous memorable names, including the Papa Johns Trophy, Checkatrade Trophy, Johnstone's Paint Trophy, and the nostalgic LDV Vans Trophy.
No More Predator? Pedri Spotted in Next-Gen Adidas adiPURE Whiteout Prototype Boots
FC Barcelona and Spain midfield maestro Pedri has been spotted testing a whiteout prototype of the all-new Adidas adiPURE boots. Following Bayern Munich center-back Jonathan Tah, who stepped out in test pairs earlier this month, Pedri is now the most high-profile Adidas athlete seen taking the unreleased silhouette out onto the pitch.
The sighting comes as Adidas prepares to bring back the revered adiPURE silo for 2027, officially phasing out the Copa series to establish adiPURE as the brand's primary touch-and-leather boot alongside the Predator and F50. The next-generation adiPURE is engineered to combine classic heritage with modern speed, incorporating a plush Pureleather forefoot, a lightweight technical mesh quarter, a free-floating tongue, and a redesigned Adiframe soleplate.
While Pedri has been one of the central figures representing the Predator line, even rocking his personalized "Predri" signature branding, he has occasionally flirted with Copa models during training in previous seasons. Testing the whiteout prototype strongly indicates that Adidas might be positioning the Spanish technician as the premier ambassador to spearhead the revived adiPURE range ahead of its official debut in early 2027.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.