Vicenza "Icon" Kit Designed by Club President Causes Big Problems with Fans
Last weekend, L.R Vicenza’s 120th anniversary “icon” kit caused trouble between fans and club president, Renzo Rosso, with things getting so heated that Vicenza released an official statement on the matter.
Special Edition Vicenza Kit Causes Major controversy
Vicenza shirts from left to right: away, home, icon
The launch of the shirt came as a surprise to the fans, and an unpleasant one at that, as they asked the club not to wear it in the designated match against Ternana on March 6th and to stick to their traditional striped kit. The supporters felt that for such a momentous occasion the team should wear the jersey bearing the classic stripes that they have worn throughout their history, rather than the modern twist of the icon shirt.
Rosso, who is also the owner of fashion brand and club sponsor, Diesel, claimed the design of the icon shirt was all his own work in the pre match press conference, so of course the club denied the fans’ request and played with the new kit anyway . This led to booing and negative chants about the shirt and the president during the game, who himself reacted angrily, sticking his middle finger up at the supporters from the stands. Vicenza won the game 3-1, Rosso was also quoted as saying;
“You don’t change a winning jersey.”
This did not go down well with the fans, who waited to speak with Rosso after the game and voice their dissatisfaction with the situation. Once again, this didn’t go well, and their exchange ended with the president proclaiming:
"I expect an apology for these chants about the shirt, because I am one of the greatest creatives in the world of fashion.”
The fans decided to boycott the 120th anniversary celebrations in return, and after three days the whole incident prompted Vicenza to release a statement via their social media channels. They said that relationships had been strained and the tone had degenerated over the previous 48 hours, which displeased the club.
"As we have always reiterated, the red and white colours are important, as is safeguarding the history of this club, which did not want to be called into question with the use of a third uniform in a championship match, moreover in limited edition, which revisited the style in a modern key, while maintaining the colours that belong to us."
After the 3-1 victory with the controversial jersey, Vicenza wore their black away kit out of necessity in the following match against Monza on March 12th, losing 4-0 in the process. The loss obviously had nothing to do with the change of shirt, but after this episode, you wouldn’t put it past Rosso to claim that it did.
He seems adamant that his team continue to wear the shirt he designed, regardless of what anyone else thinks, so it will be interesting to see where things go from here.
What do you think of the club owner being so controlling about the club’s shirts? Let us know in the comments.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.