Record Breaker: Arsenal Sell £1 Million of Away Shirts on Launch Day
Arsenal have set a new record for first day kit sales, after their 22-23 away shirt brought in £1 million yesterday according to REDactionAFC, with a lot more to be made over the course of the season.
Arsenal Set New Club Record for First Day Kit Sales
The Gunners black, grey and bronze away shirt was officially launched yesterday, ahead of its initial release date. The decision to bring the launch forward was the result of leaked photos having already surfaced online well in advance of the planned release. The leaks very likely contributed to the high sales on the first day, with fans knowing that the new kit was to their liking before it came out.
REDactionAFC claims that the 22-23 Arsenal away shirt outsold all other Arsenal jerseys on release day, which will be music to the ears of both the club and Adidas. The partnership between the two has consistently produced quality across the board since it began in 2019, not only in terms of shirts but also training wear and special collaborative collections.
The initial deal was for 5 years, but given the success it has produced so far, both parties would surely be keen to renew. The new away shirt will be debuted on Thursday in a friendly against Orlando City.
Are you surprised that the Arsenal 22-23 away kit sold so well on its first day? Let us know in the comments.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.