Are 22-23 Authentic Kits Overpriced?
Sep 23, 2022, by Chris
Are thinking about getting one of the new 22-23 club kits? If so, it makes a big difference if you want the authentic or replica version - We compare the prices of the 2022-2023 football kits of four brands - Adidas, New Balance, Nike, and Puma.
2022-2023 Soccer Jersey Prices
Prices for 22-23 football kits are the same as last year, with the exception of authentic kits, which have become more expensive.
Nike's authentic jerseys are very expensive in the USA and UK
In the EU, the pricing of Adidas, Nike, and Puma is identical - all want 90 Euro (90 USD) for replica kits, while they charge you 140 Euro for the authentic variants.
Meanwhile, in the USA and the UK pricing is more different, especially from Nike. Nike charge you an incredible 170 USD (Adidas, Puma: 140 USD) for authentic kits in the USA, and 115 GBP (Adidas, Puma: 100 GBP) in the UK. You have read correctly - Nike want 170 USD for 2022-2023 authentic kits, 30 USD more than Adidas and Puma.
Fans are willing to pay a high price for authentic jerseys, especially in the USA
Of course, it is logical that there is a gap between authentic and replica kit prices, but it is certain that production costs for both are nearly the same. The reason for the high prices of authentic kits is simple - fans are willing to pay much more for "the shirts worn by the players".
In the USA and the big US sports, jerseys are even more expensive than soccer jerseys. Nike have three versions of their NFL jerseys - the high-end Vapor Elite jerseys retail at more than 350 USD, the second-tier Limited retail at 170 USD, and the third-tier Game jerseys retail at 130 UD.
Macron only have one version of their kits
Meanwhile, New Balance are fairer with their 22-23 kit prices - replica just cost you 80 Euro, while authentic kits are available for 110 Euro.
Some brands like Italian manufacturer Macron have no different authentic/replica variants of their kits - Macron sell the same kits worn by the players, and that for 90 Euro.
We have no info on how kit prices will be in the 2023-2024 season but many things indicate that they will be higher than before.
Are authentic kits overpriced?
So, are authentic kits too expensive? There are two answers - in terms of production costs, they are overpriced. In terms of the value for fans, they are rightly priced.
What do you think of brands wanting so much for an authentic jersey? Do you think prices will rise soon? Comment below.
Brusque 2026 Pink October Kit Released
Brazilian club Brusque FC and kit manufacturer Junpe have officially unveiled a special commemorative jersey for Outubro Rosa (Pink October). Designed to raise awareness for breast cancer prevention and encourage women's health checkups, the release continues the club's tradition of dedicated awareness kits for the month of October.
The shirt combines two tones of pink, featuring an eye-catching chevron graphic across the chest over an intricate sublimated fabric texture. Bold black detailing provides strong contrast on the thick ribbed V-neck collar and sleeve cuffs, as well as on all sponsor prints and the Junpe manufacturer logo. The club's traditional yellow, green, and red crest sits in full color on the left breast, topped by three stars.
A bespoke circular seal appears on the lower front with the campaign motto "Jogue pela vida! Cuide de você - Um toque pode virar o jogo" (Play for life! Take care of yourself - One touch can turn the game around), drawing a direct parallel between the sport and the importance of self-examination. The limited-edition jersey is sold through the club's official retail space next to the Augusto Bauer stadium.
Stunning Kashima Antlers 26-27 35th Anniversary Kit Released
Kashima Antlers and Nike have officially released a special 35th anniversary kit to celebrate the founding of the iconic J1 League side on October 1, 1991. The release also pays homage to Brazilian football legend Zico, whose spirit and influence remain foundational to the identity and DNA of the Ibaraki-based club.
The Nike Kashima Antlers 26-27 35th anniversary shirt boasts an elegant two-tone dark navy half-and-half design inspired by the night scenery of Kashima Bay. Breaking away from the club's standard colors, the kit applies full gold detailing throughout, highlighted by the club's first-ever matte gold crest featuring a commemorative 1991/2026 engraving. All sponsor marks, the Nike Swoosh, and the sleeve badge are finished in matching metallic gold.
Navy shorts and socks with gold accents round off the sophisticated look. Fans can customize the kit with gold printing in either Nike's current 26-27 squad font or a recreated version of the club's original 1990s founding-era typography, with Zico's legendary number 10 among the selections. Kashima Antlers are scheduled to wear the special uniform on December 19, 2026, against Tokyo Verdy at MUFG Stadium (Japan National Stadium).
Ballard FC & Salmon Bay FC Release 2026 Community Kit
Seattle sister clubs Ballard FC and Salmon Bay FC have officially released their special 2026 Community Top, created in collaboration with Lenovo and illustrator Sophia Yeshi as part of the "Your Club Your Canvas" campaign. Developed in partnership with Becky G to highlight grassroots football culture and the vital role of local supporters, the limited-edition shirt features a deep red base covered in an intricate all-over graphic inspired by field notes that celebrate neighborhood landmarks, club history, and key community figures. The jersey is finished with a retro-styled striped V-neck collar, matching sleeve cuffs, and a centralized lenticular crest, with all sales proceeds directly supporting the clubs.
