Hummel Explain Why Denmark Kits Feature "Invisible" Logos
Hummel have finally announced why the Denmark 2022 World Cup kits feature almost invisible logos.
"We don't wish to be visible during a tournament that has cost thousands of people their lives," the brand stated on Twitter.
Hummel had actually announced that they would explain the choice of subtle logos in an Instagram comment following the release of the kits, but later deleted that comment.
Hummel Denmark 2022 World Cup Kits Feature Subtle Logos to Criticize Host Country Qatar
This shirt carries with it a message.
— hummel (@hummel1923) September 28, 2022
We don't wish to be visible during a tournament that has cost thousands of people their lives.
We support the Danish national team all the way, but that isn't the same as supporting Qatar as a host nation. pic.twitter.com/7bgMgK7WzS
The situation of migrant workers, mostly from countries like Bangladesh, India, Nepal and the Philippines, has been criticized since almost immediately after construction of the eight stadiums for the 2022 FIFA World Cup began.
A February 2021 report by the Guardian claimed that a total of 6,500 workers from India, Pakistan, Nepal, Bangladesh and Sri Lanka had died in Qatar since it worn its world cup bid. The Qatari government challenged this number and stated that only 37 deaths occurred among workers at 2022 World Cup stadiums, three of which were "work-related".
Hummel, who only supply Denmark's kits at the tournament, have now come out to announce that they don't want to be associated with the tournament, which is why they decided to go with subtle, tonal logos for the Denmark 2022 World Cup kits.
Seven European national teams (England, the Netherlands, Belgium, Denmark, France, Germany, Switzerland and Wales) recently announced that they planned to wear special captain armband's to take a stance against discrimination and the human rights situation in Qatar.
Let's hear your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
2010/11 Denmark *Player Issue* GK Shirt (XL) Adidas
2020/21 Austria Away Shirt (M) Puma
2013/14 Hellas Verona Track Jacket (S) Nike
Argentina Veron Bootleg Tee
1998/99 Catalunya Jumper (XL) Puma
2018/19 Russia *BNWT* Home Shirt (S) Adidas
1998/99 Tampa Bay Mutiny Valderrama #10 Away Shirt (M) Nike
2006 Japan Adidas Samurai Blue Supporters Tee (M)
1989/91 Bayern Munich Home Shirt (S) Adidas
2019/20 Bolton Away Shirt (L) OM
Adidas Italy 2026 EQT Retro Collection Leaked
We now have images of the (full) Adidas Italy EQT collection. It includes a track jacket, matching pants, and lifestyle t-shirt.
As part of a wider Originals collection aimed at national teams, this new collection brings a strong 1990s aesthetic back to the modern era. The release highlights the German brand's continuing strategy of mining its extensive design archives to create bespoke, off-pitch apparel for its top-tier federations.
The Adidas Italy EQT collection boasts striking green, white and red geometric blocks, creating 3 stripes.
Adding heavily to the nostalgic appeal, the chest displays a centralized logo arrangement, featuring a classic Adidas wordmark and Trefoil paired with a faithful recreation of the historic Italian Football Federation crest used throughout the early 1990s.
Other Adidas federations will get the same range in their colors.
Figueirense 26-27 Home Kit Released
Brazilian Série C side Figueirense has officially unveiled its new home jersey for the 2026-2027 season, produced by domestic technical partner Volt Sport. The new primary uniform directly follows the recent release of the club's away kit and serves as a major part of the team's ongoing celebrations to mark the 105th anniversary of their founding in 1921.
The Figueirense 26-27 home shirt remains deeply rooted in tradition, featuring the club's classic black and white vertical stripes. However, Volt Sport has elevated the historic aesthetic by deeply embossing the black stripes with commemorative elements that honor the club's 105-year history. The heavily detailed body is framed by solid black sleeves and a matching black block on the back for player numbering. The look is completed by a classic black polo collar and sleeve cuffs, both of which are detailed with ribbed white striping.
Further custom details are integrated throughout the garment, including the phrase "Avante Figueirense, pra frente Furacão" printed along the inner hem.
In a final nod to the milestone year, a special 105th-anniversary seal is applied to the lower right corner of the shirt.
What do you think of this heavily detailed, anniversary-focused Figueirense home kit by Volt? Let us know in the comments below.
