Hummel Explain Why Denmark Kits Feature "Invisible" Logos

Hummel have finally announced why the Denmark 2022 World Cup kits feature almost invisible logos.

Monochrome Denmark 2022 World Cup Home, Away & Third Kits Released - Inspired by Euro 1992 Kit

Sep 19, 2022

"We don't wish to be visible during a tournament that has cost thousands of people their lives," the brand stated on Twitter.

Hummel had actually announced that they would explain the choice of subtle logos in an Instagram comment following the release of the kits, but later deleted that comment.

Hummel Denmark 2022 World Cup Kits Feature Subtle Logos to Criticize Host Country Qatar

The situation of migrant workers, mostly from countries like Bangladesh, India, Nepal and the Philippines, has been criticized since almost immediately after construction of the eight stadiums for the 2022 FIFA World Cup began.

A February 2021 report by the Guardian claimed that a total of 6,500 workers from India, Pakistan, Nepal, Bangladesh and Sri Lanka had died in Qatar since it worn its world cup bid. The Qatari government challenged this number and stated that only 37 deaths occurred among workers at 2022 World Cup stadiums, three of which were "work-related".

Hummel, who only supply Denmark's kits at the tournament, have now come out to announce that they don't want to be associated with the tournament, which is why they decided to go with subtle, tonal logos for the Denmark 2022 World Cup kits.

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Seven European national teams (England, the Netherlands, Belgium, Denmark, France, Germany, Switzerland and Wales) recently announced that they planned to wear special captain armband's to take a stance against discrimination and the human rights situation in Qatar.

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