Adidas Release "2023" Products For Elite Teams With Old Logo
Dec 4, 2022, by Chris
Adidas have an inconsistency because of the change in their logo, it will soon become obvious.
Adidas 22-23 "Second Half" Elite Team Products All Have Old Adidas Performance Logo
This and next month, Adidas will release new products for the Elite Teams, to be worn from 2023 ("second half of 22-23 season"). While this has been the case for several years, in 2022-2023 things are quite strange.
With the launch of the 2022 World Cup kits, Adidas practically replaced the old Adidas Performance logo with the new "Icon" (Three Stripes only) logo. But now, Adidas release new products with the old logos.
Arsenal and all other Elite Teams get the brand-new reversible anthem jacket but with the old logo. The reversible anthem jacket neve existed with the old logo - it is a whole new product.
The new collections are technical "22-23 stuff"
Adidas Arsenal 22-23 "2023" Collection
There is one main reason for Adidas to have the "old" logo on 2023 stuff. It fits better with the club's 22-23 kits, which will not change during the season.
What is bad for Adidas is that practically surely more than a billion people have seen the new Adidas logo and now might be wondering why teams have still the old one in (the first half of) 2023.
Many people, especially average viewers, will be confused
Adidas did not communicate anything officially about the logo change this year. It was relatively quietly announced to investors in March 2021 as part of the "Own the Game" strategy.
Of course, all the Adidas 2023-2024 kits will have the new Adidas logo (without the Adidas text and minor changes to the Three Stripes icon).
The 2022 World Cup ball was leaked with the old logo
The 2022 World Cup ball was leaked with the old logo but Adidas changed things later.
Should Adidas have used the Icon logo for the 2023 Elite Team collections? Comment below.
Not Unique: Inter Milan 26-27 Champions League Kit Font Is Identical to Barcelona's
While the Nerazzurri introduced a dedicated cup font for their European campaign in the UEFA Champions League, the typeface is actually not exclusive to the Italian club. It is completely identical to the custom font introduced by FC Barcelona on their own 26-27 third kit.
Barcelona officially presented the typography in August alongside their third kit, sporting an angular, blocky, and squared-off aesthetic that contrasts with the curved, art-inspired font used on their home and away shirts. For Inter's 1990s-inspired Iron Ore grey third jersey, Nike used the exact same font set. The only differences are the color scheme - Speed Yellow with a subtle blue outline for Inter compared to deep navy for Barcelona - and the club crest stamped at the bottom of the numbers.
Inter Milan have traditionally stuck with the standard Serie A league font even in European fixtures, so the appearance of a bespoke Champions League typeface on their third kit caught plenty of attention. However, it seems Nike chose to streamline the design across their elite roster rather than creating a truly unique typography for each club.
FC Bourg-Péronnas 26-27 Away Kit Released
French Championnat National club Football Bourg-en-Bresse Péronnas 01 has officially launched its new away kit for the 26-27 campaign. Produced by Danish brand Hummel, the new design follows the earlier release of the team's home shirt.
The Hummel FBBP 01 26-27 away jersey is built on a clean white base and highlighted by an abstract, contour-like linework pattern flowing across the torso in subtle pink and orange hues. A traditional polo collar gives the shirt a refined aesthetic, accompanied by Hummel's signature black chevrons across the shoulders and vibrant contrast trim around the sleeve cuffs.
White shorts and matching white socks round out the full Bourg-en-Bresse Péronnas 26-27 away uniform.
Zulte Waregem Women 26-27 Away Kit Released
Belgian club SV Zulte Waregem and supplier Patrick have unveiled a bespoke 26-27 away kit created exclusively for the women's team. Marking the first time the women's side receives a completely independent design separate from the men's kit, the shirt features a light pink base paired with dark green raglan sleeves and trim. Subtle tonal floral illustrations run across the body, incorporating jasmine, alstroemeria, violet, and gladiolus inspired by player and youth academy drawings to represent friendship, trust, and strength, with dark green shorts and light pink socks rounding off the full strip.
