Adidas Roma Deal to be Cancelled? New Balance Take Roma to Court
New Balance have taken AS Roma to court over the club's new Adidas kit deal, seeking the cancellation of the Adidas deal and a one year extension of their own contract.
New Balance Take Roma to Court
It is common knowledge by now that Roma and Adidas have a kit deal in place for next season, but news of complications emerged yesterday. New Balance opened legal proceedings with Roma over the Three Stripes deal back in June, according to Calcio e Finanza. The International Chamber of Commerce are handling the case and should New Balance win, the Adidas deal would have to be cancelled, for now at least.
New Balance's two year deal with Roma came into play at the start of the 21-22 season. They claim that a clause in the contract allows them to match any potential bids from competitors, triggering an automatic one year extension to the deal at the value of the new bid. NB say they did exactly that when Adidas made their offer and are requesting that Roma be legally obliged to extend the deal between the two parties and that the Adidas contract be annulled.
The club denied that NB matched the Adidas bid and said the American brand did not exercise their right of first refusal, requesting that the court throw out the case. They also requested compensation from New Balance for some breaches of contract regarding quality, late deliveries and selling AS Roma products in their own stores before official release dates. The court is due to make a decision by February 11th.
Possible Outcomes
If Roma win the case, their Adidas deal will commence as planned this summer. Should New Balance win, however, Roma’s Adidas contract will be cancelled and i Giallorossi will wear NB kits for the 23-24 campaign. In that case, Roma and Adidas would need to sign a new contract, which could come into play for the 24-25 season. Alternatively, Adidas may decide to walk away from the deal altogether after such complications, as they would have wasted time, money and resources on preparing everything in time ahead of next season.
We are no legal experts here at FootyHeadlines, but if previous club vs kit manufacturer court cases are anything to go by, the “old” technical sponsor usually loses out in these legal battles, leaving the club free to proceed with their arrangements as they intended. This case will of course be decided on the evidence and defences provided by both parties, rather than any similar historical instances.
Would you like to see Roma in New Balance for one more year? Or would you prefer to see them return to Adidas later this year as planned? Comment below.
Crawley Town 26-27 Home Kit Released
Erreà and Crawley Town have officially revealed the club's new home kit for the 26-27 season. Inspired by the team's Red Devils nickname, the primary red jersey features a dynamic subtle flame pattern across the body, complemented by contrasting white trim on the collar and sleeve cuffs. The inner collar is inscribed with the club's Latin motto Noli Cedere, while white Erreà branding and main sponsor uptime complete the look.
Southend United 26-27 Anniversary Kit Released
Italian brand Erreà and Southend United have revealed the club's special 26-27 anniversary kit, marking 120 years since the Blues were established in 1906. Presented in black with white collar details and trim, the standout feature of the shirt is a tonal front pattern formed by the names of every player to represent Southend United between 1906 and 2026.
Swansea City 26-27 Home Kit Released
Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.
Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
Jagiellonia Białystok 26-27 Away & Third Kits Released
Polish Ekstraklasa club Jagiellonia Białystok and technical supplier Macron have officially launched the club's new away and third kits for the 26-27 season. Designed in collaboration with kit creator w_kitz, both jerseys celebrate local heritage and regional identity.
The Jagiellonia Białystok 26-27 away kit comes in an off-white colorway paired with deep burgundy trim. Drawing inspiration from the traditions of the historical Jagiellon dynasty, the jersey features a classic polo collar with button detailing, subtle tonal jacquard elements, and monochrome burgundy logos alongside the club crest.
Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
Grenoble Foot 38 26-27 Home Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially revealed the club's new home jersey for the 26-27 season.
The Nike GF38 26-27 home shirt features a half-and-half design split between bright royal blue and dark navy. The split extends across the front and alternating sleeves, while a subtle tonal chevron graphic runs across the front body. Clean white details feature on the V-neck collar, sleeve cuffs, Nike Swoosh, and Carrefour front shirt logo.
Adding a touch of local identity, the quarterly coat of arms of the historical Dauphiné region is placed on the upper back just below the collar. The new kit is now available through the club's official boutique.
Atlético Madrid Launch Special Over the Pitch Nameset
Atlético Madrid have teamed up with South Korean football culture studio Over the Pitch to reveal a special custom nameset collaboration. Building on their established partnership through the Atleti Creators Club, the new release introduces custom typography and back-of-shirt graphics rooted in traditional Korean heritage.
The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
