Historic | Hellas Verona Unveil 120th Anniversary Logo
Serie A outfit, Hellas Verona unveil a special logo to mark their 120th anniversary this year whose main celebration will be taking place on April 8 during their league clash against Sassuolo.
The Mastini's special crest is specifically designed to celebrate the club’s 120th anniversary and it will be used exclusively from April 3 until 8. Hellas Verona were founded in 1903 by groups of students of the Scipione Maffei school led by Count Carlo Fratta Pasini. Interestingly, there's no official date for Hellas' birthday but they opted to celebrate it on April 8 this year.
Nato sui banchi di scuola, unico amore dal 1️⃣9️⃣0️⃣3️⃣🟡🔵
— Hellas Verona FC (@HellasVeronaFC) March 14, 2023
𝐇𝐄𝐋𝐋𝐀𝐒 𝟏𝟐𝟎 | ECCO IL LOGO 🇸🇪
👉 https://t.co/3FC4G101CC #HELLAS120 #DAIVERONA 💛💙 pic.twitter.com/JKfSTvbJ0C
Hellas Verona 120 Years Anniversary Logo
Hellas Verona Anniversary logo highlights three main symbols that represent the club and city, The Shield Of Verona, The Hellas Script, and 120 Years writing. The special anniversary logo was designed in collaboration with Verona-based company, Studio Fantastico.
The Shield of Verona
The shield of Verona is being used as part of the anniversary logo as it represents the city's town hall (Palazzo Barbieri). The design is basically a yellow cross with a blue colored base, which has been part of the club's jersey even since it was founded.
The Hellas Script
The name Hellas is certainly an important part of the club as that's what it was known for during its birth back in 1903. The name means 'Greece' and it was suggested by a teacher, Professor Decio Corubolo who originated from ancient greek. The font being used for the 120th-anniversary logo is a modern take on how it was written during the club's founding with the double LL letters as the highlight.
120 Years writing
The 120 Years writing is a clear message representing Hellas Verona's anniversary and it's being written inside a ribbon placed under the shield. The inscription uses the club's current font as they hope to create a link between the 1903 team and the current one.
Another important aspect that Hellas introduced for its 120th anniversary is the old document about its history, dated April 16, 1903. That document wrote about an order for "balls for the game of football as the old ones no longer exist. That order proved that football matches were already played during that date but it's certainly not the actual time the club officially started its activity.
Hellas Verona Current Crest
Do you like the looks of Hellas Verona's 120th Anniversary Logo? Let us know in the comments below.
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They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
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Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
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The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
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