Language

Historic | Hellas Verona Unveil 120th Anniversary Logo

Serie A outfit, Hellas Verona unveil a special logo to mark their 120th anniversary this year whose main celebration will be taking place on April 8 during their league clash against Sassuolo.

The Mastini's special crest is specifically designed to celebrate the club’s 120th anniversary and it will be used exclusively from April 3 until 8. Hellas Verona were founded in 1903 by groups of students of the Scipione Maffei school led by Count Carlo Fratta Pasini. Interestingly, there's no official date for Hellas' birthday but they opted to celebrate it on April 8 this year.

Hellas Verona 120 Years Anniversary Logo

Hellas Verona Anniversary logo highlights three main symbols that represent the club and city, The Shield Of Verona, The Hellas Script, and 120 Years writing. The special anniversary logo was designed in collaboration with Verona-based company, Studio Fantastico.

The Shield of Verona

The shield of Verona is being used as part of the anniversary logo as it represents the city's town hall (Palazzo Barbieri). The design is basically a yellow cross with a blue colored base, which has been part of the club's jersey even since it was founded.

The Hellas Script

The name Hellas is certainly an important part of the club as that's what it was known for during its birth back in 1903. The name means 'Greece' and it was suggested by a teacher, Professor Decio Corubolo who originated from ancient greek. The font being used for the 120th-anniversary logo is a modern take on how it was written during the club's founding with the double LL letters as the highlight.

120 Years writing

The 120 Years writing is a clear message representing Hellas Verona's anniversary and it's being written inside a ribbon placed under the shield. The inscription uses the club's current font as they hope to create a link between the 1903 team and the current one.

Another important aspect that Hellas introduced for its 120th anniversary is the old document about its history, dated April 16, 1903. That document wrote about an order for "balls for the game of football as the old ones no longer exist. That order proved that football matches were already played during that date but it's certainly not the actual time the club officially started its activity.

Hellas Verona Current Crest

Do you like the looks of Hellas Verona's 120th Anniversary Logo? Let us know in the comments below.

Sneaker Legacy - Football Boots Archive

OFFICIAL
Sneaker Legacy
+2

Burgos CF 26-27 Away & Third Kits Released

Spanish La Liga 2 side Burgos CF have unveiled their new 2026-27 third kit, produced by Macron. It introduces a bespoke design in black, with white and black details.

OFFICIAL
0
206
3h

Campobasso 26-27 Home, Away & Third Kits Revealed

Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.

They introduce designs based on teamwear but nicely customised by the team.

The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.

OFFICIAL
0
194
4h

EAFC 26-27 RODEKITS New Season Mod Released

OFFICIAL
0
1.1K
6h

Newcastle United Announces Knox Hydrate as Main Kit Sponsor - No More Sela

7
3.8K
6h
+2

Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts

Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.

According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."

The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.

The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.

While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.

0
2.1K
6h
+2

New Pictures of Barcelona's 26-27 Home Kit

0
927
6h

BREAKING: Atlético Madrid 26-27 Home Kit Leaked

LEAK
9
125K
6h
+6

Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike

Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.

Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.

OFFICIAL
0
475
7h
+2

FC Barcelona 26-27 Training Top Leaked

Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.

LEAK
0
376
7h

Exclusive: Frankfurt 26-27 Fourth Kit Info Leaked

LEAK
0
879
7h

Exclusive: Union Berlin 26-27 Away Kit to Take Inspiration From Street Football Culture

LEAK
5
30K
7h
+1

Hamburg 26-27 Anthem Jacket Released

The new Hamburger SV 2026-27 anthem jacket has been launched.

Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.

OFFICIAL
0
262
8h