No Sponsor for Now: Schalke Sponsorship Deal Fell Through

Update: After almost having the contract signed, the deal with Hydrogen Deutschland fell through and Schalke is still looking for a main sponsor, according to

The company is said to have been willing to pay Schalke seven million euros for sponsorship per season and both parties negotiated a three-year contract.

However, after internal consideration, Schalke decided not to enter into the deal with Hydrogen. Also because the young company is not yet sufficiently structured to represent a big club like Schalke, reports stated. According to the company's website, the company plans to invest 550 million euros in a hydrogen ecosystem in Germany, but Hydrogen has only three permanent employees so far.

However, a future partnership between Hydrogen and Schalke is not entirely out of the question, as a future partnership is conceivable, even possibly as early as the start of the second division season, but not as a main sponsor.

Update: After being relegated to the 2. Bundesliga, Schalke will have a new main sponsor in the 2023-2024 season. According to "Sky", "Hydrogen Deutschland" will adorn the Knappen's chest. We have imagined how the logo could look on Schalke's leaked 23-24 kit.

Schalke 23-24 Kit x New Main Sponsor Hydrogen Deutschland

Hydrogen Deutschland are a company from the region, with their headquarters being located in Hamm, Westphalia - 60 km away from the club's stadium in Gelsenkirchen.

Previous shirt sponsor (a car-buying portal) are now apparently stepping back into the second tier. The company promised to remain loyal to the Königsblauen in the second league. As it now turns out, however, this is related to the size of the sponsorship.

Update: Confirming our previous leak, the first real pictures of the Adidas FC Schalke 04 home jersey have been leaked via @ityty23.

Schalke 23-24 Home Kit

The Adidas Schalke 2023-24 football shirt has a classy pinstripe design in two shades of blue. Indeed, the pinstripes design evokes memories of the Adidas Schalke 1990-1991 home kit. The jacquard pinstripes of the 23-24 season are a bit thinner than those of the 1990-1991 season.

Adidas combine the pinstripes look with white for the logos and navy for collar and sleeve cuffs detailing, plus the side/back panels.

Check out classic S04 kits on Football Kit Archive

On the back under the collar is the slogan "Ein Leben lang" ("A life long").

Schalke 22-23 Home Kit

Please be aware that the final version of the FC Schalke 04 2023-2024 home kit of course has the sponsor logo.

Schalke 04 23-24 Home Kit - Our Leak - Some Minor Differences

The Adidas FC Schalke 23-24 home football shirt will be available from May or July 2023.

Pinstripes, made by Adidas. What's your opinion on Schalke's home jersey design? Drop us a line below, and browse the 23-24 Kit Overview for all the 2023-2024 kit information.