No Sponsor for Now: Schalke Sponsorship Deal Fell Through
Jun 19, 2023, by Chris
Update: After almost having the contract signed, the deal with Hydrogen Deutschland fell through and Schalke is still looking for a main sponsor, according to Reviersport.de.
The company is said to have been willing to pay Schalke seven million euros for sponsorship per season and both parties negotiated a three-year contract.
However, after internal consideration, Schalke decided not to enter into the deal with Hydrogen. Also because the young company is not yet sufficiently structured to represent a big club like Schalke, reports stated. According to the company's website, the company plans to invest 550 million euros in a hydrogen ecosystem in Germany, but Hydrogen has only three permanent employees so far.
However, a future partnership between Hydrogen and Schalke is not entirely out of the question, as a future partnership is conceivable, even possibly as early as the start of the second division season, but not as a main sponsor.
Update: After being relegated to the 2. Bundesliga, Schalke will have a new main sponsor in the 2023-2024 season. According to "Sky", "Hydrogen Deutschland" will adorn the Knappen's chest. We have imagined how the logo could look on Schalke's leaked 23-24 kit.
Schalke 23-24 Kit x New Main Sponsor Hydrogen Deutschland
Hydrogen Deutschland are a company from the region, with their headquarters being located in Hamm, Westphalia - 60 km away from the club's stadium in Gelsenkirchen.
Previous shirt sponsor MeinAuto.de (a car-buying portal) are now apparently stepping back into the second tier. The company promised to remain loyal to the Königsblauen in the second league. As it now turns out, however, this is related to the size of the sponsorship.
Update: Confirming our previous leak, the first real pictures of the Adidas FC Schalke 04 home jersey have been leaked via @ityty23.
Schalke 23-24 Home Kit
The Adidas Schalke 2023-24 football shirt has a classy pinstripe design in two shades of blue. Indeed, the pinstripes design evokes memories of the Adidas Schalke 1990-1991 home kit. The jacquard pinstripes of the 23-24 season are a bit thinner than those of the 1990-1991 season.
Adidas combine the pinstripes look with white for the logos and navy for collar and sleeve cuffs detailing, plus the side/back panels.
Check out classic S04 kits on Football Kit Archive
On the back under the collar is the slogan "Ein Leben lang" ("A life long").
Schalke 22-23 Home Kit
Please be aware that the final version of the FC Schalke 04 2023-2024 home kit of course has the MeinAuto.de sponsor logo.
Schalke 04 23-24 Home Kit - Our Leak - Some Minor Differences
The Adidas FC Schalke 23-24 home football shirt will be available from May or July 2023.
Pinstripes, made by Adidas. What's your opinion on Schalke's home jersey design? Drop us a line below, and browse the 23-24 Kit Overview for all the 2023-2024 kit information.
No Betting Ban in Championship: West Ham Keeps Boyle Sports as 26-27 Kit Sponsor Following Relegation
Following their relegation to the Championship, West Ham United have officially confirmed that Boyle Sports will continue as their front-of-shirt sponsor for the 2026-27 season.
The betting company's logo will feature on the men's and women's home, away, third, and training kits, a move made possible because the English Football League does not currently enforce the Premier League's restrictions on gambling sponsors.
The continuation of the partnership, which was valued at around £12 million last season, comes after talks with the Tourism Authority of Thailand regarding an "Amazing Thailand" sponsorship collapsed due to the club's drop from the top flight.
Tochigi SC 26-27 Kits Released
Japanese J3 League club Tochigi SC and their kit supplier Athleta have officially revealed the team's new kits for the 2026-27 season.
The Athleta Tochigi SC 2026-27 shirts feature a bespoke design centered around a pattern of multiple overlapping 'T' lines. According to the club, this graphic symbolizes the trajectory of accumulated challenges and forward progress, ultimately forming a strong upward arrow that represents their push for promotion back to the J2 League.
The Tochigi SC 2026-27 uniforms will be available to purchase starting July 1, 2026, via the club's official online store and the local furusato nozei tax donation program.
Helmond Sport 26-27 Home Kit Released
Dutch Eerste Divisie side Helmond Sport have unveiled their new home kit for the 2026-27 season. The new shirt is made by Saller.
The Helmond Sport 2026-27 home shirt is launched under the slogan "De rode draad die ons verbindt" (The red thread that connects us). According to the club, the design is meant to be more than just a football shirt, aiming to tell the story of the supporters and their enduring connection to the team.
Fans will be able to pre-order the new Saller Helmond Sport 2026-27 home kit starting from July 1.
Manuel Neuer's 2026 World Cup Kits Feature Different Match Detail Placements
During Germany's 2026 World Cup campaign, goalkeeper Manuel Neuer wore shirts with three distinct match detail placements across his four appearances. The 40-year-old's Adidas kits featured unusual variations in where the opponent, date, and venue text was printed.
In the first two group stage matches, Neuer's blue goalkeeper shirt displayed the match details in the standard central position on the chest. For the final group game against Ecuador, the text on his pink kit was moved underneath the German national team crest. This adjustment was reportedly made to align with the outfield players' shirts, which featured the match details under the Adidas Trefoil logo to balance the chest layout.
A third variation appeared in the Round of 32 against Paraguay. On Neuer's yellow shirt, the match details were placed directly underneath the Adidas logo on the right side of the chest. This final unique placement marked Neuer's last World Cup appearance, as Germany was eliminated following a 3-4 defeat.
Huge thanks to Jersey Story for the observation and collage.
Ajax 26-27 Home Kit Release Date Announced
Ajax has officially announced that their new Adidas 2026-27 home kit will be revealed on July 2, 2026.
The Dutch club shared a teaser on social media featuring a red graphic with the Ajax and Adidas logos alongside the upcoming release date and the caption "Home is coming."
Official pictures of the classic red and white Ajax 2026-27 home shirt were widely leaked earlier in May.
