No Sponsor for Now: Schalke Sponsorship Deal Fell Through
Jun 19, 2023, by Chris
Update: After almost having the contract signed, the deal with Hydrogen Deutschland fell through and Schalke is still looking for a main sponsor, according to Reviersport.de.
The company is said to have been willing to pay Schalke seven million euros for sponsorship per season and both parties negotiated a three-year contract.
However, after internal consideration, Schalke decided not to enter into the deal with Hydrogen. Also because the young company is not yet sufficiently structured to represent a big club like Schalke, reports stated. According to the company's website, the company plans to invest 550 million euros in a hydrogen ecosystem in Germany, but Hydrogen has only three permanent employees so far.
However, a future partnership between Hydrogen and Schalke is not entirely out of the question, as a future partnership is conceivable, even possibly as early as the start of the second division season, but not as a main sponsor.
Update: After being relegated to the 2. Bundesliga, Schalke will have a new main sponsor in the 2023-2024 season. According to "Sky", "Hydrogen Deutschland" will adorn the Knappen's chest. We have imagined how the logo could look on Schalke's leaked 23-24 kit.
Schalke 23-24 Kit x New Main Sponsor Hydrogen Deutschland
Hydrogen Deutschland are a company from the region, with their headquarters being located in Hamm, Westphalia - 60 km away from the club's stadium in Gelsenkirchen.
Previous shirt sponsor MeinAuto.de (a car-buying portal) are now apparently stepping back into the second tier. The company promised to remain loyal to the Königsblauen in the second league. As it now turns out, however, this is related to the size of the sponsorship.
Update: Confirming our previous leak, the first real pictures of the Adidas FC Schalke 04 home jersey have been leaked via @ityty23.
Schalke 23-24 Home Kit
The Adidas Schalke 2023-24 football shirt has a classy pinstripe design in two shades of blue. Indeed, the pinstripes design evokes memories of the Adidas Schalke 1990-1991 home kit. The jacquard pinstripes of the 23-24 season are a bit thinner than those of the 1990-1991 season.
Adidas combine the pinstripes look with white for the logos and navy for collar and sleeve cuffs detailing, plus the side/back panels.
Check out classic S04 kits on Football Kit Archive
On the back under the collar is the slogan "Ein Leben lang" ("A life long").
Schalke 22-23 Home Kit
Please be aware that the final version of the FC Schalke 04 2023-2024 home kit of course has the MeinAuto.de sponsor logo.
Schalke 04 23-24 Home Kit - Our Leak - Some Minor Differences
The Adidas FC Schalke 23-24 home football shirt will be available from May or July 2023.
Pinstripes, made by Adidas. What's your opinion on Schalke's home jersey design? Drop us a line below, and browse the 23-24 Kit Overview for all the 2023-2024 kit information.
Ternana Women 26-27 Home Kit Released
Newly promoted Serie A Women side Ternana have officially unveiled their home kit, becoming one of the very few women teams to have their own bespoke designs.
Made by Macron, the jersey put an interesting twist on the traditional green and red stripes, using one large central stripe and four smaller stripes around it, spreading out on the top. All of the stripes are outlined with yellow trims, matching with the logos and accents.
What do you think of the new Ternana Women 26-27 home kit by Macron? Let us know in the comments.
AEK Athens 26-27 Third Kit Released
AEK Athens have just unveiled their new 2026–27 third kit, featuring the iconic Dikéfalos (double-headed eagle) emblem on the left chest.
The kit has a simple design, with blue as the dominant color, while the collar and sleeve cuffs are black.
Nike has placed the Dikéfalos emblem on the left chest, the club’s symbol, instead of the full club crest.
Nike Mercurial Superfly 11 Kobe "Mamba" Boots Leaked - Inspired by Vapor 9 'Fireberry' Boots
Footy Headlines can leak 8 more new images of the special Nike Mercurial Superfly 11 “Mamba” boots, featuring a colorway inspired by the iconic Vapor 9 “Fireberry.” Big thanks to sbootssupply.
Valletta FC 26-27 Home Kit Released
Malta club Valletta FC have unveiled their new 2026–27 home kit, featuring an extremely simple design.
The shirt is predominantly white, with a red Swoosh logo. It has a plain finish and a crew neck collar.
Fidelis Andria 2018 26-27 Home & Away Kits Released
Fidelis Andria 2018 have unveiled new home and away kits for the 2026–27 Serie D season.
Both shirts share the same design, featuring pinstripes and a polo collar. The home kit comes in blue with white stripes, while the away kit is white with blue stripes.
Al Rayyan SC 26-27 Third Kit Released
Al Rayyan SC and technical sponsor Joma have officially launched the club's new third kit for the 2026-27 season. The new release completes the Qatari side's kit collection following the earlier rollouts of their traditional red-and-black home and sleek black away uniforms.
The Joma Al Rayyan 26-27 third shirt is dominated by an elegant off-white and cream base, highlighted by deep green detailing throughout. The body and sleeves incorporate a subtle, tonal jacquard-style pattern that adds depth to the design. A tailored polo collar with a v-neck insert and delicate green piping provides a classic, sophisticated finish.
All brandings on the jersey, including the Joma logo, main sponsor QIB, and the Al Rayyan SC club crest, are executed in monochrome dark green. A dedicated 1967 tag pays tribute to the club's founding year. Matching off-white shorts with green side inserts and coordinated socks complete the kit.
If Ezeta made Barcelona's kit
Using fifakitcreator.com, we have imagined an Ezeta kit for Barça. You can create your own kits with the tool, which has a whole new mobile UI since the start of this month.
