No Sponsor for Now: Schalke Sponsorship Deal Fell Through
Update: After almost having the contract signed, the deal with Hydrogen Deutschland fell through and Schalke is still looking for a main sponsor, according to Reviersport.de.
The company is said to have been willing to pay Schalke seven million euros for sponsorship per season and both parties negotiated a three-year contract.
However, after internal consideration, Schalke decided not to enter into the deal with Hydrogen. Also because the young company is not yet sufficiently structured to represent a big club like Schalke, reports stated. According to the company's website, the company plans to invest 550 million euros in a hydrogen ecosystem in Germany, but Hydrogen has only three permanent employees so far.
However, a future partnership between Hydrogen and Schalke is not entirely out of the question, as a future partnership is conceivable, even possibly as early as the start of the second division season, but not as a main sponsor.
Update: After being relegated to the 2. Bundesliga, Schalke will have a new main sponsor in the 2023-2024 season. According to "Sky", "Hydrogen Deutschland" will adorn the Knappen's chest. We have imagined how the logo could look on Schalke's leaked 23-24 kit.
Schalke 23-24 Kit x New Main Sponsor Hydrogen Deutschland
Hydrogen Deutschland are a company from the region, with their headquarters being located in Hamm, Westphalia - 60 km away from the club's stadium in Gelsenkirchen.
Previous shirt sponsor MeinAuto.de (a car-buying portal) are now apparently stepping back into the second tier. The company promised to remain loyal to the Königsblauen in the second league. As it now turns out, however, this is related to the size of the sponsorship.
Update: Confirming our previous leak, the first real pictures of the Adidas FC Schalke 04 home jersey have been leaked via @ityty23.
Schalke 23-24 Home Kit
The Adidas Schalke 2023-24 football shirt has a classy pinstripe design in two shades of blue. Indeed, the pinstripes design evokes memories of the Adidas Schalke 1990-1991 home kit. The jacquard pinstripes of the 23-24 season are a bit thinner than those of the 1990-1991 season.
Adidas combine the pinstripes look with white for the logos and navy for collar and sleeve cuffs detailing, plus the side/back panels.
Check out classic S04 kits on Football Kit Archive
On the back under the collar is the slogan "Ein Leben lang" ("A life long").
Schalke 22-23 Home Kit
Please be aware that the final version of the FC Schalke 04 2023-2024 home kit of course has the MeinAuto.de sponsor logo.
Schalke 04 23-24 Home Kit - Our Leak - Some Minor Differences
The Adidas FC Schalke 23-24 home football shirt will be available from May or July 2023.
Pinstripes, made by Adidas. What's your opinion on Schalke's home jersey design? Drop us a line below, and browse the 23-24 Kit Overview for all the 2023-2024 kit information.
Unreleased Puma Ultra Nitro 7 Boots Spotted On Pitch
A brand-new colorway of the next-generation Puma Ultra Nitro 7 football boots has been spotted on the pitch, laced up by Kevin Santos during a recent pre-match warm-up. The unreleased pair gives us our first look at what Puma has in store for its flagship speed silo in the upcoming autumn collection. Thanks to rkidfootball & bootsclub.
The spotted boots feature a clean white base highlighted by an eye-catching purple and blue gradient that wraps around the toe box and lower lateral section. Puma completes the aesthetic with dark Cat branding outlined along the upper and subtle light blue accents across the collar and soleplate, offering a sharp contrast to the bold launch edition.
Middlesbrough 26-27 150th Anniversary Kit Available Today
Middlesbrough have announced that their special 2026–27 150th anniversary shirt will be available to pre-order at 12 noon today, September 23.
Special Adidas Argentina 2026 Lionel Messi Farewell Kit Leaked
Based on the leaked images, @whatthekit_x created a mock-up of Messi wearing a special Argentina jersey, designed to honor his legendary career with the national team.
No More Puma: Brain Dead UD Ibiza 26-27 Away Kit Released
Spanish club UD Ibiza has officially released its new away kit for the 26-27 season, crafted by creative collective and technical sponsor Brain Dead. Following the takeover from Puma earlier this summer and the previous unveilings of their home and third shirts, this release completes the island club's match collection for the campaign.
The Brain Dead UD Ibiza 26-27 away jersey delivers a bold aesthetic inspired directly by the sargantana ibicenca (the Ibiza wall lizard), an enduring symbol of the island's natural identity. The kit channels the reptile's distinct scales into a contemporary camouflage pattern, blending blurred digital textures in shades of toxic green, moss, and deep black across the entire front, back, and sleeves.
Contrasting the chaotic camouflage base, all accents and club emblems are rendered in a striking electric yellow monochrome, including the UD Ibiza crest, Brain Dead's signature head profile logo, and sponsor branding. The design is finished with a neat black crew-neck collar, matching black sleeve cuffs tipped with white piping, and clean white stripes tracing down each flank.
Haaland Trains in Leaked Nike Phantom 26-27 Signature Boots
Manchester City striker Erling Haaland has been spotted wearing his upcoming Nike Phantom 6 signature boots in training with the Norwegian team, confirming the exclusive leak from Footy Headlines. Created for the 26-27 season, the custom pair provides the first look yet at the high-end edition of the Norwegian star's next official on-pitch release.
The new signature boots feature a light blue base. A standout cloud-like graphic wraps around the heel and rear portion of the boot, adding a unique personalized touch to the design. Built on the Phantom 6 framework, the cleats boast Nike's Gripknit material across the upper for optimal ball control alongside the Cyclone 360 soleplate for rotational traction.
Nike is set to launch the Erling Haaland 26-27 signature boots on October 1.
Adidas Argentina Messi Farewell Kit Leaked - 3 New Images
New images of the special commemorative Adidas Argentina kit created for Lionel Messi's final international appearance have been shared by the @TheShirtUnion. The legendary playmaker is scheduled to wear this tribute shirt in his farewell game for the national team against Benin at the Estadio Monumental on October 6, 2026.
Nigeria to Leave Nike and Return to Adidas in Record 2027 Kit Deal
The Nigeria Football Federation (NFF) is set to part ways with Nike after an 11-year partnership and make a high-profile return to Adidas starting in January 2027. The switch will conclude an era with the Swoosh that began in 2015 and produced some of the most iconic and culturally celebrated football shirts of recent times, headlined by the viral 2018 World Cup collection.
The new agreement with Adidas is worth an estimated $8.5 million per year, making it the largest publicly disclosed kit deal in African football history. The contract breaks down into $4.5 million in cash alongside $4 million in kits, equipment, and apparel annually, accompanied by a 20% royalty on official merchandise sold in Nigeria. Nike's long-standing contract had remained static at around $1.5 million in total annual value, and the US brand ultimately declined to exercise its right to match Adidas' significantly enhanced proposal.
This marks a return to the Three Stripes for Nigeria for the first time since 2014. Adidas famously outfitted the Super Eagles during key eras of their history, including their World Cup debut in 1994 and their Africa Cup of Nations triumph in 2013. In tandem with the team sponsorship, Adidas plans to expand its retail footprint across Nigeria to over 30 stores, ensuring vastly improved distribution and accessibility of official gear for supporters.
















