All-New Cross Design: Bayer Leverkusen 23-24 Home Kit Released

OFFICIAL

Jul 12, 2023

by John

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Confirming the leaks, the Bayer Leverkusen 23-24 home kit was launched today. It is the first in the team's history to have a cross, inspired by the club's owner, chemical giant Bayer.

The cross is a key element of the logo of club's namesake Bayer

Bayer 04 created the design of the new home jersey together with supplier Castore in close consultation with fans of the Werkself.

"The Bayer cross is an important, identification symbol for our supporters," says Markus Breglec, Chief Marketing & Innovation Officer at Bayer 04. "Many fans wanted this to be represented even more clearly on the Werkself home jersey." So, in keeping with the Bayer cross in the club logo and the flags in the curves, a second, much larger cross is now emblazoned on the jersey chest.

Bayer Leverkusen 23-24 Home Kit

This picture shows the new Castore Bayer 04 Leverkusen home jersey for 2023-2024.

The Castore Bayer Leverkusen 2023-2024 home shirt has a black base color, as opposed to the mainly red 22-23 home kit.

There is a red cross on the front, similar to the Inter 2007-08 away kit. The cross matches the logo of Bayer Leverkusen owner and namesake Bayer, the big pharmaceutical and biotechnology company based in Leverkusen.

The cross looks similar to an old Inter Milan kit, but that is a coincidence.

The company's corporate logo, the Bayer cross, was introduced in 1904, consisting of the word BAYER written vertically and horizontally, sharing the Y and enclosed in a circle. An illuminated version of the logo is a landmark in Leverkusen.