Borussia Dortmund Rebrand Visual Identity - Neon Yellow Returns
Oct 25, 2023, by Chris
- Rebrand: Borussia Dortmund has launched a new visual identity, created by DesignStudio, which is already implemented on their website and social media.
- Inspiration: The rebrand is inspired by the "Yellow Wall" and features a custom typeface, number system, and extended color palette based on the stadium, vintage shirts, and the city, including neon yellow and greys.
- Purpose: The rebrand aims to revive the club's passion and retell their story, balancing their history as underdogs with their current status as challengers in international football.
Borussia Dortmund have quietly unveiled a new visual identity. The rebranding was made by DesignStudio.
The new Borussia Dortmund branding is already live on the club's website and social media accounts.
Borussia Dortmund Update Visual Identity
The Borussia Dortmund 2023 rebrand is based on the Die Gelbe Wand, or "Yellow Wall," which symbolizes the club's collective power and community. The custom typeface suite is inspired by the 34º angle of attack, and the number system is based on the horizontals and diagonals of the graphic device.
Two things are possibly most interesting for us. First, three kits were showcased by DesignStudio featuring the new visual identity. Second, the extended color palette features neons and greys inspired by the stadium's colors, vintage BVB shirts, and the city.
Borussia Dortmund Kits Inspired by New Visual Identity
Neon Yellow & Grey Become Part of Visual Identity
It remains to be seen if Puma will release BVB kits featuring the reactivated neon yellow and grey for Borussia Dortmund for the 2024-25 season and beyond.
New BVB Font
Sinead Kirby, Senior Strategist at DesignStudio said, “Founded in 1909, BVB were beloved for being the underdogs in a world where football was about tradition and local community. Their promise–Eichte Liebe, or ‘Real Love’– spoke to the devotion and loyalty of the fans, the players and the club.
Fast forward over a century to a culture where football is international and not just about love, but also about commercial success. BVB’s impressive performance means they’re certainly no longer the underdogs, but they are still challengers. Our task was to bring these two worlds together to revive the BVB passion and retell their story.”
Do you like Borussia Dortmund's new visual identity and font? Let us know in the comments below.
Leipzig 26-27 Away Kit Leaked - 5 New Images
The leaked RB Leipzig 2026–27 away kit features a bold red base with yellow logos and trim, plus a subtle tonal leaf-inspired graphic across the front that may reference the Leipzig Botanical Garden. The striking colorway gives the shirt a distinctive, high-energy look.
Turkish Süper Lig 2026-27 Big Four Kit Fonts Revealed
Following the Turkish Football Federation's decision to abolish the mandatory league-wide Arial font, Turkey's biggest clubs have unveiled their custom typography for the 2026-27 season. Football kits specialist @TheTLdesign has shared the new number fonts that will be adopted by Fenerbahçe, Galatasaray, Beşiktaş, and Trabzonspor, marking a definitive end to the unified font era and giving each club a distinct visual identity on the pitch.
The revealed designs showcase unique approaches for each of the four teams. Galatasaray introduces a modern, angular typeface that answers long-standing supporter requests for a bespoke look, while Fenerbahçe, Beşiktaş, and Trabzonspor have also opted for stylized numbers that align with their respective club branding. The move to individualized fonts allows the teams to fully customize the backs of their shirts for both domestic and European competitions.
This shift represents a significant aesthetic upgrade for the Süper Lig. Fans have widely praised the transition away from the generic numbers used in previous years, with many expressing a preference for these unique designs that better reflect the character of Turkey's top football institutions.
No More Nike: Robey KVC Westerlo 26-27 Home Kit Released
KVC Westerlo have officially unveiled the KVC Westerlo 2026-27 home kit. Made by Robey Sportswear, it is the club's first kit since the Dutch brand replaced Nike, ending the American brand's four-year spell as Westerlo's official kit supplier (2022-2026).
The home shirt stays true to Westerlo's traditional yellow and blue colors while celebrating the club's strong bond with its supporters. Unveiled under the slogan 'Designed for you. Worn by you. Because you are Westel' the custom-made design highlights the connection between the club and the Kempen region.
The KVC Westerlo 2026-27 home kit is now available through the club's official online store.
What do you think of the new KVC Westerlo 2026-27 home kit? Let us know your thoughts in the comments below.
Vinicius Jr Joins Mbappé in Nike Mercurial 2026 Scorpion Boots
Following Kylian Mbappé's recent appearances in the new boots, Vinicius Junior has now also taken the Nike Mercurial Scorpion Pack to the pitch. While Mbappé opts for the Superfly 11 version, Vinicius Junior was spotted wearing the low-cut Vapor 17 model. These special edition boots are completely exclusive to the two superstars for the knockout stages of the 2026 World Cup. Big thanks to Bootsclub & @sdmlinks.
The design of the new Nike Mercurial Scorpion Pack is heavily inspired by Nike's iconic 2002 Scorpion campaign. The collection brings the classic aesthetic into the modern era, applying it to the latest generation of Nike's speed boots.
Fans looking to get their hands on the boots will not have to wait long. The Nike Mercurial Scorpion Pack, including both the Superfly 11 and Vapor 17 versions, is scheduled to drop on July 9, 2026.
Doncaster Rovers 2026-27 Away Kits Released
Doncaster Rovers have officially revealed their new 2026-27 away kit for the 26-27 League One campaign. Made by local manufacturer Oxen, the new jerseys feature custom designs that pay tribute to the club's history and the city's engineering heritage.
The Doncaster Rovers 2026-27 away kit is heavily inspired by the iconic Mallard steam locomotive. The design draws its color palette directly from the historic train built in Doncaster, and features a bespoke train ticket swing tag as a special nod to the theme.
