Borussia Dortmund Rebrand Visual Identity - Neon Yellow Returns
- Rebrand: Borussia Dortmund has launched a new visual identity, created by DesignStudio, which is already implemented on their website and social media.
- Inspiration: The rebrand is inspired by the "Yellow Wall" and features a custom typeface, number system, and extended color palette based on the stadium, vintage shirts, and the city, including neon yellow and greys.
- Purpose: The rebrand aims to revive the club's passion and retell their story, balancing their history as underdogs with their current status as challengers in international football.
Borussia Dortmund have quietly unveiled a new visual identity. The rebranding was made by DesignStudio.
The new Borussia Dortmund branding is already live on the club's website and social media accounts.
Borussia Dortmund Update Visual Identity
The Borussia Dortmund 2023 rebrand is based on the Die Gelbe Wand, or "Yellow Wall," which symbolizes the club's collective power and community. The custom typeface suite is inspired by the 34º angle of attack, and the number system is based on the horizontals and diagonals of the graphic device.
Two things are possibly most interesting for us. First, three kits were showcased by DesignStudio featuring the new visual identity. Second, the extended color palette features neons and greys inspired by the stadium's colors, vintage BVB shirts, and the city.
Borussia Dortmund Kits Inspired by New Visual Identity
Neon Yellow & Grey Become Part of Visual Identity
It remains to be seen if Puma will release BVB kits featuring the reactivated neon yellow and grey for Borussia Dortmund for the 2024-25 season and beyond.
New BVB Font
Sinead Kirby, Senior Strategist at DesignStudio said, “Founded in 1909, BVB were beloved for being the underdogs in a world where football was about tradition and local community. Their promise–Eichte Liebe, or ‘Real Love’– spoke to the devotion and loyalty of the fans, the players and the club.
Fast forward over a century to a culture where football is international and not just about love, but also about commercial success. BVB’s impressive performance means they’re certainly no longer the underdogs, but they are still challengers. Our task was to bring these two worlds together to revive the BVB passion and retell their story.”
Do you like Borussia Dortmund's new visual identity and font? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2004/05 Real Madrid Zidane #5 Home Shirt (M) Adidas
1988/90 Umbro #1 GK Template Shirt (L)
2010/12 Juventus Del Piero #10 Away Shirt (XL) Nike
2005/06 PSG Rothen #25 Home Shirt (S) Nike
2010/11 England Training Shirt (S*) Umbro
2013 Netherlands *BNWT* Vs Romania Home Shirt (S) Nike
2002/03 Pro Vercelli *Mint* Home Shirt (XXL) Errea
1989 Ajax Reusable Face Mask
1994 USA X Sweden *BNWT* World Cup Cap Twins
2005/07 England Beckham #7 Home Shirt (L) Umbro
Nike and Kids of Immigrants Goalkeeper Jersey + Total 90 Shoes Released
Nike and streetwear label Kids of Immigrants have officially unveiled a comprehensive collaborative capsule collection. This wider release expands significantly upon the retro football aesthetic, offering a full range of apparel, accessories, and highly unique modified footwear.
The undeniable centerpiece of the expanded collection is the introduction of two bespoke slip-on mules, which draw heavy inspiration from the iconic Nike Total 90 football boot. The mules arrive in two distinct colorways: a muted beige and olive green iteration featuring a speckled sole, alongside a darker, glossy black and rich brown patent leather version. Both pairs are unified by a striking red and yellow outlined Swoosh on the midfoot and tongue, matching the vibrant accents found on the collection's primary jersey.
Rounding out the collaborative effort is a selection of matching apparel and accessories designed to complete the capsule. The standout piece of these other items is a special 1990s keeper kit.
Which item from the Nike x Kids of Immigrants collection is your favorite? Let us know your thoughts in the comments below.
The Nicest Boot Combos of the 2025-26 Season
The 2025-2026 season saw some great boot x kit combos. Huge thanks to Unisport for the great round-up.
