Borussia Dortmund Rebrand Visual Identity - Neon Yellow Returns
Oct 25, 2023, by Chris
- Rebrand: Borussia Dortmund has launched a new visual identity, created by DesignStudio, which is already implemented on their website and social media.
- Inspiration: The rebrand is inspired by the "Yellow Wall" and features a custom typeface, number system, and extended color palette based on the stadium, vintage shirts, and the city, including neon yellow and greys.
- Purpose: The rebrand aims to revive the club's passion and retell their story, balancing their history as underdogs with their current status as challengers in international football.
Borussia Dortmund have quietly unveiled a new visual identity. The rebranding was made by DesignStudio.
The new Borussia Dortmund branding is already live on the club's website and social media accounts.
Borussia Dortmund Update Visual Identity
The Borussia Dortmund 2023 rebrand is based on the Die Gelbe Wand, or "Yellow Wall," which symbolizes the club's collective power and community. The custom typeface suite is inspired by the 34º angle of attack, and the number system is based on the horizontals and diagonals of the graphic device.
Two things are possibly most interesting for us. First, three kits were showcased by DesignStudio featuring the new visual identity. Second, the extended color palette features neons and greys inspired by the stadium's colors, vintage BVB shirts, and the city.
Borussia Dortmund Kits Inspired by New Visual Identity
Neon Yellow & Grey Become Part of Visual Identity
It remains to be seen if Puma will release BVB kits featuring the reactivated neon yellow and grey for Borussia Dortmund for the 2024-25 season and beyond.
New BVB Font
Sinead Kirby, Senior Strategist at DesignStudio said, “Founded in 1909, BVB were beloved for being the underdogs in a world where football was about tradition and local community. Their promise–Eichte Liebe, or ‘Real Love’– spoke to the devotion and loyalty of the fans, the players and the club.
Fast forward over a century to a culture where football is international and not just about love, but also about commercial success. BVB’s impressive performance means they’re certainly no longer the underdogs, but they are still challengers. Our task was to bring these two worlds together to revive the BVB passion and retell their story.”
Do you like Borussia Dortmund's new visual identity and font? Let us know in the comments below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.