Borussia Dortmund Rebrand Visual Identity - Neon Yellow Returns
Oct 25, 2023, by Chris
- Rebrand: Borussia Dortmund has launched a new visual identity, created by DesignStudio, which is already implemented on their website and social media.
- Inspiration: The rebrand is inspired by the "Yellow Wall" and features a custom typeface, number system, and extended color palette based on the stadium, vintage shirts, and the city, including neon yellow and greys.
- Purpose: The rebrand aims to revive the club's passion and retell their story, balancing their history as underdogs with their current status as challengers in international football.
Borussia Dortmund have quietly unveiled a new visual identity. The rebranding was made by DesignStudio.
The new Borussia Dortmund branding is already live on the club's website and social media accounts.
Borussia Dortmund Update Visual Identity
The Borussia Dortmund 2023 rebrand is based on the Die Gelbe Wand, or "Yellow Wall," which symbolizes the club's collective power and community. The custom typeface suite is inspired by the 34º angle of attack, and the number system is based on the horizontals and diagonals of the graphic device.
Two things are possibly most interesting for us. First, three kits were showcased by DesignStudio featuring the new visual identity. Second, the extended color palette features neons and greys inspired by the stadium's colors, vintage BVB shirts, and the city.
Borussia Dortmund Kits Inspired by New Visual Identity
Neon Yellow & Grey Become Part of Visual Identity
It remains to be seen if Puma will release BVB kits featuring the reactivated neon yellow and grey for Borussia Dortmund for the 2024-25 season and beyond.
New BVB Font
Sinead Kirby, Senior Strategist at DesignStudio said, “Founded in 1909, BVB were beloved for being the underdogs in a world where football was about tradition and local community. Their promise–Eichte Liebe, or ‘Real Love’– spoke to the devotion and loyalty of the fans, the players and the club.
Fast forward over a century to a culture where football is international and not just about love, but also about commercial success. BVB’s impressive performance means they’re certainly no longer the underdogs, but they are still challengers. Our task was to bring these two worlds together to revive the BVB passion and retell their story.”
Do you like Borussia Dortmund's new visual identity and font? Let us know in the comments below.
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The upcoming Adidas Bayern München 26-27 Oktoberfest jersey has been spotted hanging on retail racks ahead of its official launch in September.
Moving away from the club's traditional Bavarian-inspired palettes and subtle motifs of previous years, the new Wiesn shirt introduces a radical look featuring a vibrant, multicolored abstract graphic set against a black base. The energetic design is complemented by off-white Three Stripes on the shoulders, the classic Adidas Trefoil logo, an ornate heritage Bayern Munich crest, and cream sponsor detailing.
Bukayo Saka and Yan Diomande Debut Whiteout New Balance Furon V9 Boots
Arsenal talisman Bukayo Saka and Real Madrid signing Yan Diomande have both taken to the pitch wearing all-white New Balance Furon V9 boots at the start of the 26-27 campaign. Thanks to @volkyfootballboots.v2 for spotting.
As two of the primary headline athletes for New Balance's flagship speed silo, their synchronized switch away from standard on-pitch colorways to a whiteout look points toward an upcoming limited-edition pack or special release from the American brand in the near future.
It’s normal that brands hide their new flagship-shoes with a whiteout colorway until their release takes place officially, so competitors can’t already get an early glimpse into their newest design.
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The new away kit introduces an interesting look with pale orange base and halftone geometric pattern, combined with black details. The cup kit, on the other hand, stay close to the traditional colors but reverses them, creating a classy look that matches well with the club aesthetic. The cup kit also features Snow as their shirt sponsor, instead of Garmin like the away jersey.
What do you think of the New Balance Totton 26-27 away and cup kits? Let us know in the comments.
Ayutthaya United 26-27 Away Kit Released
Thai club Ayutthaya United have officially unveiled their new 2026-27 away kit. Made by Umbro, the new shirt is launched under the theme “The Way Of Life”, celebrating the historic riverside culture and heritage of Ayutthaya.
The Umbro Ayutthaya United 2026-27 away shirt features a predominantly pale pink base, decorated with detailed illustrations of traditional boats, waterways and historic architecture. A white polo-style collar, vibrant pink Umbro logos and diamond detailing on the sleeve cuffs complete the design, while white side panels with pink piping frame the navy Chang sponsor and club crest.
What do you think of the new Ayutthaya United 2026-27 away kit? Let us know your thoughts in the comments below.
