All-New San Diego FC MLS Logo Released
Oct 21, 2023, by Chris
San Diego FC, the city's newest MLS expansion team to begin playing in 2025, revealed their name, crest, and colors on Friday night.
San Diego FC MLS Logo
The first-ever San Diego FC crest features 18 lines representing the 18 communities of San Diego County and centered around four principal virtues of Gratitude, Proud, Not Loud, and Diversity.
The Costa Rican design firm Pupila crafted the brand, and the club describe the logo as symbolizing peak performance while embracing San Diego's unique rhythm of life.
The official colors of San Diego FC are labeled as "chrome and azul," and the "San Diego" at the top of the San Diego logo curvature is a nod to the arches woven into the city's architecture.
The logo looks like it's for an automobile parts manufacturer, not good [westcoastbias/reddit]
However, after seeing the logo, fans took to social media to express their disappointment. Many called the design "terrible" and "generic," with others noting the similarity to car brand logos.
San Diego FC Colors
Chrome: Chrome is a symbol of San Diego’s spirit of excellence and cutting-edge innovation. Chrome is reflective and dynamic in nature, an effect as well as a color. Multicolor Elements: Through Chrome, San Diego FC reflects the colors of the community, shades of yellow, orange, red and blue.
Azul:, a dark navy blue, spotlights San Diego’s deep connection to the Pacific Ocean and the daily enjoyment of the clear blue sky.
San Diego FC Crest
- Central to San Diego FC’s crest is “The Flow,” comprised of 18 lines representing the 18 communities of San Diego County, woven into one.
- “San Diego” is displayed at the top of the crest in the form of an arch, inspired by the iconic neighborhood arches and signs around greater San Diego.
- The shield shape represents the strength and unity of their community. The chrome finish on the shield reflects the colors of the community in the outer layer of the crest.
San Diego FC Kits
Judging from the launch images and the first-ever San Diego FC collection items released, San Diego FC will opt for a dark navy ("Azul") home kit. The club prominently also uses the multicolor elements as well as parts of the club's crest as icons, such as the inner element of the crest (the ball and FC lettering).
There is also a second version of the logo without the metallic elements, which is set to be used on the kits.
San Diego FC Collection
The first-ever San Diego FC MLS kits will be launched in late 2024/early 2025.
What do you think of San Diego FC's MLS logo? Let us know in the comments below.
FC Barcelona 27-28 Home Kit Leaked - 2 Real Images
Footy Headlines can leak two real images of the new Barcelona 27-28 home kit. However, these still appear to be products created based on a previous concept. They have an accuracy of about 80% and will differ slightly from the final version.
Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.
BG Pathum United 26-27 20th Anniversary Kit Released
Thai League side BG Pathum United have officially released a special 20th anniversary kit for the 26-27 season. Produced by Nike and launched under the club's "Side by Side" campaign, the commemorative shirt celebrates two decades since the team was originally founded in 2006 as Bangkok Glass FC, reviving the historic green color from the club's early years.
The Nike BGPU 26-27 20th anniversary shirt combines a vibrant green base with contrasting black accents on the crew neck collar and sleeve cuffs, flanked by white side panels. It features clean monochrome white applications throughout, including the club crest, the Nike Swoosh, and the front sponsor. Two variations of the jersey are available: the domestic Thai League version featuring Leo branding on the chest, and an AFC Champions League Two version with Singha Corporation and a Thai flag detail on the sleeve.
White shorts and white socks complete the throwback look. The BG Pathum United 26-27 20th anniversary kit is now on sale through the club's official online shop and at the BGPU Mega Store, priced at 999 THB for the standalone jersey. The club has also made a limited "Side by Side" collector's boxset available for 2,000 THB, containing two shirts, two commemorative scarves, and a sticker sheet.
