All-New San Diego FC MLS Logo Released
Oct 21, 2023, by Chris
San Diego FC, the city's newest MLS expansion team to begin playing in 2025, revealed their name, crest, and colors on Friday night.
San Diego FC MLS Logo
The first-ever San Diego FC crest features 18 lines representing the 18 communities of San Diego County and centered around four principal virtues of Gratitude, Proud, Not Loud, and Diversity.
The Costa Rican design firm Pupila crafted the brand, and the club describe the logo as symbolizing peak performance while embracing San Diego's unique rhythm of life.
The official colors of San Diego FC are labeled as "chrome and azul," and the "San Diego" at the top of the San Diego logo curvature is a nod to the arches woven into the city's architecture.
The logo looks like it's for an automobile parts manufacturer, not good [westcoastbias/reddit]
However, after seeing the logo, fans took to social media to express their disappointment. Many called the design "terrible" and "generic," with others noting the similarity to car brand logos.
San Diego FC Colors
Chrome: Chrome is a symbol of San Diego’s spirit of excellence and cutting-edge innovation. Chrome is reflective and dynamic in nature, an effect as well as a color. Multicolor Elements: Through Chrome, San Diego FC reflects the colors of the community, shades of yellow, orange, red and blue.
Azul:, a dark navy blue, spotlights San Diego’s deep connection to the Pacific Ocean and the daily enjoyment of the clear blue sky.
San Diego FC Crest
- Central to San Diego FC’s crest is “The Flow,” comprised of 18 lines representing the 18 communities of San Diego County, woven into one.
- “San Diego” is displayed at the top of the crest in the form of an arch, inspired by the iconic neighborhood arches and signs around greater San Diego.
- The shield shape represents the strength and unity of their community. The chrome finish on the shield reflects the colors of the community in the outer layer of the crest.
San Diego FC Kits
Judging from the launch images and the first-ever San Diego FC collection items released, San Diego FC will opt for a dark navy ("Azul") home kit. The club prominently also uses the multicolor elements as well as parts of the club's crest as icons, such as the inner element of the crest (the ball and FC lettering).
There is also a second version of the logo without the metallic elements, which is set to be used on the kits.
San Diego FC Collection
The first-ever San Diego FC MLS kits will be launched in late 2024/early 2025.
What do you think of San Diego FC's MLS logo? Let us know in the comments below.
Nottingham Forest Debut 26-27 Adidas Away Kit
Nottingham Forest have officially debuted their new Adidas away kit for the 26-27 season during pre-season action in Italy.
The new uniform features a dark collegiate green base color that pays homage to the club's heritage and moniker, accompanied by bright red accents and the classic Adidas Trefoil logo. The shirt incorporates an all-over leafy printed graphic pattern across the fabric, providing a subtle textured finish. Bright red Three Stripes run along the shoulders, complemented by matching red piping around the collar and sleeve cuffs.
CD Manchego Ciudad Real 26-27 Home & Away Kits Released
Spanish Tercera Federación side CD Manchego Ciudad Real has officially presented its new home and away kits for the 26-27 season. Made by long-term technical sponsor Joma, with whom the club recently extended their partnership through 27-28, the new collection pairs classic heritage design with a modern look.
The 26-27 home kit uses Joma's Vintage Eco-Retro template, featuring a royal blue body paired with a contrasting white polo collar and matching sleeve trim. The shirt incorporates a clean monochrome white club crest alongside the municipal emblem of Ciudad Real and a 97th-anniversary detail on the lower back.
For the away option, Manchego Ciudad Real adopts Joma's Championship VIII model. The kit features a sleek black and anthracite base with subtle sublimated graphic detailing across the shoulder panels. Like the home shirt, it carries a white monochrome crest, local municipality details, and special anniversary branding on the reverse.
AJ Auxerre 26-27 Away Kit Released
French club AJ Auxerre and technical partner Macron have officially launched the new away kit for the 26-27 season. Continuing the club's recent tradition of wearing black away strips, the latest release blends a modern dark look with subtle historical references.
The AJ Auxerre 26-27 away jersey features a black base highlighted by a striking blue and white horizontal chest band that houses the Macron logo and club crest. Across the main body, tonal horizontal stripes feature a repeating pattern of the Maltese cross and the club's founding year, 1905. White trim on the crew collar and sleeve cuffs with light blue accents, along with the full club name embroidered on the upper back, finish off the shirt.
Matching black shorts with blue and white detailing and black socks complete the new AJ Auxerre 26-27 away kit.
Os Belenenses 26-27 Home Kit Released
Portuguese side CF Os Belenenses and Hummel have officially unveiled the club's new home kit for the 26-27 season. Pre-orders for the new jersey opened exclusively through the club's online store, Loja Azul.
The Hummel Belenenses 26-27 home shirt comes in the club's signature royal blue base, complemented by a classic white polo collar and white sleeve cuffs. Hummel's signature chevrons run down the shoulders in white, while a bespoke tonal graphic pattern decorates the front of the jersey. This pattern incorporates motifs inspired by traditional Portuguese tilework and historical symbols honoring Belém and the club's history since 1919.
The iconic red Cross of the Order of Christ emblem is featured on the left chest, accompanied by the Hummel logo and main sponsor bwin across the front. The new 26-27 home kit is paired with traditional white shorts and blue socks.
OFI Crete 26-27 Third Kit Released
Greek Super League side OFI Crete and Puma have officially unveiled the club's new third kit for the 26-27 season. Following the earlier release of their stealth-inspired fourth jersey, the Cretan side's latest strip brings a bold, high-contrast look to the pitch. The Puma OFI Crete 26-27 third jersey features a vibrant bright orange torso combined with contrasting dark navy raglan sleeves and collar detail. White Puma cat branding sits on the right chest, while main sponsor Betsson appears across the front in white lettering. Completing the design, the official circular OFI Crete badge is positioned on the left chest, topped by two silver stars referencing the club's historic Greek Cup triumphs. The kit is paired with dark shorts and matching socks to complete the on-pitch ensemble.
Forlì FC 26-27 Home Kit Released
Italian club Forlì FC and technical kit supplier Ready have officially unveiled the team's new home jersey for the 26-27 season. The design stays true to the club's traditional identity while introducing neat subtle detailing across the torso.
The Forlì FC 26-27 home shirt features a classic half-and-half look split vertically down the center in red and white. The sleeves invert the primary colors of each side, featuring a white sleeve attached to the red half and a red sleeve on the white half. A trim V-neck collar, white Ready branding, and an all-over tonal pattern of the club's signature rooster motif complete the design.
Can You See What’s Hidden in Bayern’s Leaked 26-27 Third Kit?
We’ve finally figured out what the mysterious pattern on Bayern Munich’s 2026-2027 third kit is showing - but we’re not going to reveal it just yet.
Take a closer look at the shirt. Can you spot the hidden image yourself (there are four in total)?
Challenge: See if you can figure it out before we reveal the answer.
Tip: It's easier to see it in the back image
