Best Selling Club Football Kits
Nov 27, 2023, by Phan Tich Giay
- Top Seller: Liverpool reportedly sold the most football shirts globally in the 2022-23 season, with 1.8 million units.
- Arsenal's Growth: Arsenal's shirt sales increased by 18% in the 2022-23 season compared to the previous season, and they sold more away kits than home kits for the first time ever.
- Manufacturer Impact: Adidas has four of the top eight clubs in terms of global shirt sales, while Nike has three, and Puma has one.
According to research by German industry expert Dr. Peter Rohlmann from PR Marketing, Liverpool have been the leading team for shirt sales in the 2022-23 season. We also get many other interesting statistics on shirt sales thanks to him.
The exact numbers surely differ, but it leads in the right direction
First and foremost, it is important to note that none of these sales statistics are official. They lead in the right direction, but there are surely big differences compared to the actual number of kits sold. For instance, we strongly question the notion that Arsenal sold only half as many kits as Manchester United, since Adidas pay Arsenal 60 million GBP while Manchester United receive 90 million GBP. The corresponding ratio of shirt sales should be approximately 66%, which is significantly higher than the supposed figure of below 50%.
Top 8 Best Selling Club Football Kits in 2022-23
According to PR Marketing, Liverpool have sold the most kits globally last seaosn with 1.8 million shirts. Arch-rivals Manchester United, were able to sell only 1.75 million jerseys in the same time period. The next two positions were taken by Spanish clubs, selling 1.7 million units (Real Madrid) and 1.6 million units (FC Barcelona), respectively. At roughly 1.35 million jerseys sold, Bayern ranked fifth that year.
Of the top eight football clubs in Europe in terms of global sales, four are in Adidas' portfolio. Three clubs wear Nike kits, with Puma having only one representative - Manchester City.
Black & Gold effect: Arsenal sold more away than home kits for the first time ever
Thanks to @Lu_Class_, who shared the data of PR Marketing, we also get a more detailed look at the guessed Arsenal sales.
Arsenal Kit Sales From 2017-18 to 2022-23
Arsenal's shirt sales for the 22-23 season were up by around 18% on the 21-22 season, with 850,000 shirts sold, surpassing the 2017-18 season (when Puma was the shirt supplier) to become the team's best shirt sales season in the past 5 years.
Footy Headlines again doubt that Puma did sell more shirts than Adidas in their first year. There has been a big hype of Arsenal returning to Adidas, so shirt sales probably were up compared to Puma.
What is also very interesting is that Arsenal managed to sell more away than home kits in the 2022-23 season, for the first time in history. Sales of these away shirts increased by 80% compared to the 2021-22 season.
The away shirts were completely sold out weeks after the start of the season, with the club and Adidas struggling to keep up with demand. The club reportedly had a revenue of over £1 million on the first day of the sale of away shirts alone (meaning that they sold more than 10,000 shirts).
Although the number of shirts sold is high, the profit that comes directly from shirt sales is relatively low - the vast majority of profits go to kit manufacturers.
Are you surprised that Liverpool reportedly sell the most kits globally? Comment below.
AEL Limassol 26-27 Home Kit Revealed
The new AEL Limassol 26-27 home kit has been revealed. Manufactured by Macron, the new AEL Limassol 26-27 home jersey introduces a stylish design for the Cypriot First Division club's upcoming campaign.
Spartak Moscow 26-27 Home & Away Kits Released
Russian club Spartak Moscow have officially released their new home and away kits for the 26-27 season. The new kits are made by Russian sportswear brand Jogel, which continues to supply kits for the team.
The launch of the Spartak Moscow 26-27 kits took place on the exact same day as the release of the new Zenit Saint Petersburg 26-27 kits. Both sets of jerseys were unveiled concurrently by Jogel in a coordinated drop for two of the most prominent clubs in the Russian Premier League.
The new Jogel Spartak Moscow 26-27 home and away shirts will be worn throughout the upcoming domestic campaign. The simultaneous release highlights the manufacturer's growing presence across Russian football.
Hradec Králové 26-27 Home & Away Kit Released
Czech First League side Hradec Králové have unveiled their new home and away kit, made by Jako and to be worn in the upcoming 2026-27 season.
The two kits bring contrast approaches: The home kit is an interesting take on the traditional black and white stripes, with subtle abstract inside each stripe and a horizontal black band for sponsor placement. The away kit, on the other hand, is a simple yellow design with similar graphic and black accents.
What do you think of Hradec Králové 2026-27 home and away kits? Leave your thoughts in the comment below.
Airdrieonians FC 26-27 Home & Away Kit Released
Scottish League One side Airdrieonians FC have introduced their new looks for the upcoming 2026-27 season, made by Puma.
Both of the new designs share one identical idea: a huge red V-shaped band across the chest - which is also the club's signature graphic. Similar feature also appear on the sleeves, creating a matching full looks. While the home kit use traditional white base, the away kit is in all black.
What do you think about Airdrieonians FC 2026-27 home and away kits? Leave your thoughts in the comment below.
Aston Villa Announces Visit Rwanda as Front-of-Shirt Sponsor
Aston Villa have officially announced Visit Rwanda as the club's new Principal Partner, Official Tourism Partner, and Official Coffee Provider.
Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men's, women's, and academy team shirts. The partnership expands the Rwanda Development Board's strategy of utilizing high-profile football sponsorships to promote global tourism.
Described as the most lucrative sponsorship deal in Aston Villa's history, reports indicate the agreement is worth up to £20 million per year including bonuses.
Brackley Town 26-27 Home & Away Kits Released
National League North side Brackley Town FC have officially launched their new Adidas home and away kits for the 26-27 season.
Produced in collaboration with Pro Direct Soccer, the Brackley Town 26-27 home shirt features the club's traditional red and white stripes. The Brackley Town 26-27 away shirt introduces a sleek look with a black base complemented by striking golden-yellow pinstripes.
Both the new home and away kits are available to purchase online, retailing at £50 for adult sizes and £45 for youth sizes.
Dunfermline Athletic 26-27 Home Kit Released
The new Dunfermline Athletic 26-27 home kit has been officially released by Erreà. The Dunfermline 2026-27 home jersey offers a fresh take on the club's traditional look by incorporating a refined tone-on-tone floral damask pattern that subtly reimagines their iconic black and white stripes. This unique detailing elevates the classic striped design, which is completed with a simple collar and solid black cuffs. The launch of the home shirt follows the release of the club's away kit earlier in the month.
Zenit 26-27 Home & Away Kits Released
Russian club Zenit Saint Petersburg have officially released their new Jogel home and away kits for the 26-27 season under the campaign slogan "Passion and Order!".
Manufactured by Russian sports brand Jögel, the Zenit 26-27 home jersey features the club's traditional blue colors, while the away shirt offers a white alternative. Both kits come with a checker design and horrible, mismatch sponsors.
The new uniforms will be worn by the reigning champions throughout their upcoming domestic campaign.
