Best Selling Club Football Kits
Nov 27, 2023, by Phan Tich Giay
- Top Seller: Liverpool reportedly sold the most football shirts globally in the 2022-23 season, with 1.8 million units.
- Arsenal's Growth: Arsenal's shirt sales increased by 18% in the 2022-23 season compared to the previous season, and they sold more away kits than home kits for the first time ever.
- Manufacturer Impact: Adidas has four of the top eight clubs in terms of global shirt sales, while Nike has three, and Puma has one.
According to research by German industry expert Dr. Peter Rohlmann from PR Marketing, Liverpool have been the leading team for shirt sales in the 2022-23 season. We also get many other interesting statistics on shirt sales thanks to him.
The exact numbers surely differ, but it leads in the right direction
First and foremost, it is important to note that none of these sales statistics are official. They lead in the right direction, but there are surely big differences compared to the actual number of kits sold. For instance, we strongly question the notion that Arsenal sold only half as many kits as Manchester United, since Adidas pay Arsenal 60 million GBP while Manchester United receive 90 million GBP. The corresponding ratio of shirt sales should be approximately 66%, which is significantly higher than the supposed figure of below 50%.
Top 8 Best Selling Club Football Kits in 2022-23
According to PR Marketing, Liverpool have sold the most kits globally last seaosn with 1.8 million shirts. Arch-rivals Manchester United, were able to sell only 1.75 million jerseys in the same time period. The next two positions were taken by Spanish clubs, selling 1.7 million units (Real Madrid) and 1.6 million units (FC Barcelona), respectively. At roughly 1.35 million jerseys sold, Bayern ranked fifth that year.
Of the top eight football clubs in Europe in terms of global sales, four are in Adidas' portfolio. Three clubs wear Nike kits, with Puma having only one representative - Manchester City.
Black & Gold effect: Arsenal sold more away than home kits for the first time ever
Thanks to @Lu_Class_, who shared the data of PR Marketing, we also get a more detailed look at the guessed Arsenal sales.
Arsenal Kit Sales From 2017-18 to 2022-23
Arsenal's shirt sales for the 22-23 season were up by around 18% on the 21-22 season, with 850,000 shirts sold, surpassing the 2017-18 season (when Puma was the shirt supplier) to become the team's best shirt sales season in the past 5 years.
Footy Headlines again doubt that Puma did sell more shirts than Adidas in their first year. There has been a big hype of Arsenal returning to Adidas, so shirt sales probably were up compared to Puma.
What is also very interesting is that Arsenal managed to sell more away than home kits in the 2022-23 season, for the first time in history. Sales of these away shirts increased by 80% compared to the 2021-22 season.
The away shirts were completely sold out weeks after the start of the season, with the club and Adidas struggling to keep up with demand. The club reportedly had a revenue of over £1 million on the first day of the sale of away shirts alone (meaning that they sold more than 10,000 shirts).
Although the number of shirts sold is high, the profit that comes directly from shirt sales is relatively low - the vast majority of profits go to kit manufacturers.
Are you surprised that Liverpool reportedly sell the most kits globally? Comment below.
Newcastle Jets 26-27 Home, Away & Goalkeeper Kits Released
Newcastle Jets and New Balance have officially revealed the club's new home, away, and goalkeeper kits for the 26-27 A-League season. The launch completes the kit rollouts for all 13 clubs ahead of the league's kickoff on October 16. The release also marks the debut of Oz Shipping Containers as the men's team's new principal front-of-shirt partner.
The Newcastle Jets 26-27 home jersey arrives in the club's traditional gold, embellished with an understated tonal wave texture woven into the fabric. The shirt features a refined navy polo collar with a v-neck insert, bordered by subtle red and navy accents that continue down the sides and sleeve cuffs, and is worn with navy shorts. Meanwhile, the away kit opts for a clean white base paired with a champagne gold v-neck collar, side trim, and sleeve detailing, completed with gold shorts and white socks.
New Balance has also unveiled two goalkeeper strips to round out the collection. The first option is finished in vibrant teal, while the alternative is delivered in light blue, both showcasing bold geometric patterns and halftone gradients across the front. These strips complete the club's domestic wardrobe alongside their previously launched AFC Champions League Elite retro kits.
Raja Club Athletic 26-27 Home & Away Kits Released
Moroccan heavyweights Raja Club Athletic have officially unveiled their new home and away kits for the 2026-27 season, produced by long-term technical partner Umbro.
The Umbro Raja CA 26-27 home jersey comes in the club's traditional emerald green, distinguished by a striking geometric eagle graphic across the chest that nods to their 'Green Eagles' moniker. White piping traces the raglan sleeves and frames the collar and cuffs, paired with the iconic Umbro diamond and the club's crest on the chest. The home strip is finished with green shorts and matching socks.
Contrasting the home look, the Raja Casablanca 26-27 away jersey is built on a clean white base highlighted by bold green side panels. The shirt features an overlapping green-and-white collar, matching sleeve trim, and monochrome green branding, worn with white shorts and socks. Umbro has also introduced a distinctive goalkeeper jersey featuring a beige and orange chevron pattern.
Limited-Edition Umbro Inter Bogotá x Tres Coronas Kit Released
Colombian side Internacional de Bogotá and kit supplier Umbro have teamed up with iconic Colombian hip-hop duo Tres Coronas to launch a special-edition shirt. The collaboration celebrates the release of the rap outfit's latest studio album, titled "INTER", blending the worlds of Colombian football and Bogotan underground music culture through their shared name.
Reimagining the club's 2026 away jersey, the shirt features a sleek black base adorned with subtle tonal vertical striping. The centerpiece is the album's title, "INTER", boldly rendered across the chest in gothic blackletter typography in a striking red tone. The chest also hosts Umbro's double diamond branding and the Inter Bogotá crest in gold, which is echoed on the sleeves alongside contrasting red and gold cuffs.
Custom details complete the collector's item, including a collaborative Inter x Tres Coronas globe badge on the right sleeve and the duo's official logo positioned below the Inter Bogotá name on the upper back. The special-edition Umbro Inter Bogotá x Tres Coronas shirt was strictly limited to just 100 individually produced units, released exclusively via the club's official online store.
Chesterfield FC 26-27 Home and Away Kits Released
Chesterfield FC and technical sponsor Puma have introduced the club's new home and away kits for the 26-27 campaign. Commemorating the 160th anniversary of the club's founding in 1866, the designs incorporate celebratory elements and feature the logo of long-standing front-of-shirt sponsor Leengate Valves.
The Chesterfield 26-27 home shirt is rendered in the club's classic royal blue, accented by gold detailing across the Puma branding, front sponsor, and a special anniversary badge. Subtle pinstripe ribbing in blue and white decorates the sleeve cuffs and the button-up henley collar, while traditional white shorts and blue socks complete the first-choice look.
For the away kit, the Spireites step out in a predominantly black design distinguished by an offset vertical stripe in two tones of grey running directly through the crest. Metallic silver is used for all brand and partner markings, which is complemented by a stylized retro CFC monogram crest alongside matching black shorts and socks.
Sport Recife 2026 Pink October Kit Released
Brazilian club Sport Recife and kit supplier Kappa have officially unveiled a special shirt in support of the 2026 Pink October (Outubro Rosa) breast cancer awareness campaign. Built around the theme "Paixão que Move Vidas" (Passion that Moves Lives), the initiative aims to raise awareness about early detection and the importance of self-examination, starring four female survivors and supporters in the launch photoshoot.
The Sport Recife 2026 Pink October jersey is predominantly light pink, detailed with subtle tonal horizontal bands running across the front in a nod to the club's traditional striped identity. A black V-neck collar features a contrasting central pink stripe, mirrored cleanly on the sleeve cuffs. Black Kappa Omini branding appears on the right chest opposite the full-color club crest, while the upper back is adorned with a stylized lion graphic flanked by the letters "SPT REC".
The special Sport Recife 2026 Pink October jersey is offered exclusively in women's and youth sizes, available through the club's official online store and the Cazá do Sport store at Ilha do Retiro.