Volt 2023 Black Consciousness Kit Released
Nov 4, 2023, by Phan Tich Giay
- Collaboration: Volt Sport partnered with the Football Racial Discrimination Observatory to create Black Consciousness kits for three Brazilian clubs.
- Design: The kits feature a brown base with black accents, embossing inspired by black culture, and the campaign slogan "Black Consciousness Every Day".
- Donation: A portion of sales will be donated to the Football Racial Discrimination Observatory, which focuses on racial issues in Brazilian sport.
Volt Sport has collaborated with the Football Racial Discrimination Observatory (Observatory on Racial Discrimination in Football) to launch special Black Consciousness kits for three of its Brazilian clubs: Botafogo-SP, América-MG and Santa Cruz.
Volt 2023 Black Consciousness Kits
This is the 2023 Black Consciousness football shirt.
The Volt 2023 Black Consciousness football jerseys have a simple design with a main color of brown with black accents. The collar, cuffs, Volt logo and club crest are all black.
The words 'Consciência Negra Todo Dia' (Black Consciousness Every Day) - the campaign's brand - appear on the tail of the shirt, and the seal of the Football Racial Discrimination Observatory appears on the back of the shirt.
An interesting detail is a section on the shoulders of the shirts or on the side bands, which uses embossing to create a high-relief effect with patterns inspired by black culture.
Fernando Kleimmann, managing partner of Volt Sport said:
We are very happy to participate in this initiative in collaboration with our clubs. It is crucial that clubs understand that football must serve as a showcase for social issues like this. Football has the potential to be an awareness tool, as long as clubs and brands understand the importance of their role in society.
As part of the campaign, a percentage of sales will be donated to the Football Racial Discrimination Observatory, a reference organization in Brazil for the discussion of racial issues in sport.
What do you make of the Volt's new 2023 Black Consciousness kit? Comment below.
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