2024-25 UEFA Champions League Kit Battle - Nike is the Surprising Winner So Far
- Nike's Current Success: Nike has four out of six teams in the top six of the Champions League despite only outfitting eight teams overall.
- Big Brand Dominance: Adidas, Nike, and Puma provide kits for 75% of the Champions League teams.
- Small Brand Impact: Smaller brands, including Castore and Macron, outfit just over 25% of the teams, mainly outsiders.
Update - November 7, 2024: The 2024–25 UEFA Champions League is halfway through its new league phase, with Nike emerging as a winner so far, boasting four teams in the top six (of eight teams in total only), while Adidas and Puma trail behind.
The 2024–25 UEFA Champions League is the first with 36 teams. Ahead of the draw this evening, we look at the kit makers of the 36 teams, in collaboration with Football Kit Archive,
2024–25 UEFA Champions League Kit Battle
Unsurprisingly, the big three brands (Adidas, Nike, and Puma) dominate the landscape, providing kits for almost 75% of the teams. Adidas leads with ten teams, closely followed by Puma and Nike, each outfitting eight teams.
Castore is the only smaller brand outfitting more than one team
Smaller brands make up just a bit more than 25% of the competition. Notably, Castore is outfitting three teams, while Macron has two. All other small brands only have one team under contract.
The dominance of major brands showcases their deep pockets, allowing them to sign every team they want. As the competition progresses, it will be interesting to see if the smaller brands can challenge the big players' dominance - the small brands make the kits for outsiders mainly, but clubs like Bayer Leverkusen (Castore) might beat the big teams and brands.
2023-24 vs 2024–25 UEFA Champions League Kit Battles
Best & Worst 2024–25 UEFA Champions League Kits So Far
When it comes to the best and worst-rated kits, the dominance of the big three is even bigger. There is no other brand than Adidas, Nike, or Puma in the Top 10 - both for the best and worst - they virtually own the competition, at least when it starts.
Are you surprised by the almost even split between the top three brands, Adidas, Nike, and Puma? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
1990/92 England Track Jacket (L) Umbro
2018/19 St Mirren Training Shirt (S) Joma
2010/11 Greenock Morton Training Shirt (XXL) Vision
2007/08 Thonon Évian Grand Geneve F.C. #9 L/S Home Shirt (XL) Adidas
2013/14 Hellas Verona Track Jacket (S) Nike
2007/08 England Track Jacket (L) Umbro
2018/19 England Shaw #3 Away Shirt (XL) Nike
2004/06 Germany Ballack #13 Away Shirt (XXL) Adidas
2015/16 Hamburg Training Jacket (M) Adidas
1995/96 Tanjong Pajar Boys Club #3 Tartan Shirt (L) Umbro
Galatasaray 26-27 Pre-Match Shirt Leaked
The upcoming Puma Galatasaray 2026-2027 pre-match shirt has leaked via kit insider @KamilBerberler.
The Galatasaray 26-27 pre-match shirt has a solid orange base color with a striking spray paint-like stripe. A red crew-neck collar and matching red sleeve cuffs frame the bright torso.
Puma has opted for a centralized layout for the front-of-shirt branding. The official, full-color Galatasaray crest sits proudly in the middle of the chest, directly above a tonal red Puma performance logo.
What are your thoughts on the new Galatasaray 26-27 pre-match shirt? Let us know in the comments below.
Nike x Palace England 2026 World Cup Pre-Match Shirt Spotted Early
A Palace x Nike England 2026 World Cup pre-match shirt was spotted by a fan for sale in Australia. The item was tucked away on the rails with only a handful of sizes available, mostly XL, along with some smaller options.
The shirt belongs to the Palace Skateboards collaboration with Nike and the England national team, tied to the 2026 FIFA World Cup. The collection includes this pre-match style top as well as other pieces, such as varsity jackets.
Early access to the full collection is soon available at Palace Skateboards London and the England store, with broader availability planned for SNKRS and select retailers this summer.
