Hummel European Clubs "Equality" Pre-Match Jerseys Released - Betis, Bremen, Sunderland & More Hummel Teams Miss Out
Sep 24, 2024, by Chris
- Hummel Equality Campaign: Hummel is launching unique pre-match equality jerseys with Brøndby IF, FC Köln, and Coventry City FC, promoting equality, inclusion, and diversity.
- Limited Team Involvement: Unlike last season, only three Hummel-sponsored teams received special equality kits, while other prominent Hummel teams were not included.
- Unique Designs: This season's equality jerseys are bespoke for each team, recoloring each team's home kit design with a rainbow color scheme.
Danish sportswear brand Hummel is teaming up with three of its partner football clubs across Europe – Brøndby IF, FC Köln, and Coventry City FC – for unique pre-match jerseys that send a strong message for equality.
Many Hummel teams miss out - we do not know why
Oddly, only three teams get a special Hummel equality kit. Other Hummel-sponsored teams, such as Bremen, Malaga, Betis, Sunderland, and Celta Vigo, did not receive one. We have no information on whether these clubs will follow later, but it does not seem so.
Hummel 23-24 Equality Jerseys
Last season, many more Hummel teams got an equality jersey. However, they all got the same shirt with different logos. This season, each jersey is bespoke.
Hummel Equality 24-25 Pre-Match Jerseys - Brøndby, Köln & Coventry City
The Hummel Equality 24-25 Pre-Match Jerseys highlight the importance of equality, inclusion, and diversity by combining a black base with striking rainbow elements.
Design-wise, Hummel has taken an interesting approach. Each team's home kit design is recolored in the rainbow look, creating unique and outstanding appearances.
Brøndby IF
1. FC Köln
Coventry City
"Football has always been about more than what happens on the pitch. It's about creating communities where everyone feels they belong. With the launch of this new pre-game jersey, we aim to highlight our commitment to equality and inclusion, not only as a brand but in partnership with clubs that are integral parts of their local communities. The rainbow colors on the jersey send a powerful message that football is for everyone, regardless of background, belief, or who they love," said Hummel’s Marketing Director, Morten Lund.
The Hummel 24-25 Equality jerseys retail at 45 GBP for Coventry, 60 Euro for Köln, and 50 Euro for Brøndby.
What do you think about the new Hummel equality jerseys? Would you like them to be worn in an official match? Comment below.
Louisville City 2026 Third Kit Released
USL Championship side Louisville City FC has officially unveiled its new Puma 2026 third kit, completing the team's jersey set for the 2026 season.
Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
Manchester United 26-27 Away Kit Teased
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally officially unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Raków Częstochowa 26-27 Home & Away Kits Released
Polish club Raków Częstochowa has officially released its new 26-27 home and away kits, made by Adidas. Launched under the slogan "Colors that oblige - this is our DNA, this is our identity," the new strips will be worn during the upcoming Ekstraklasa campaign.
The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
