Hummel European Clubs "Equality" Pre-Match Jerseys Released - Betis, Bremen, Sunderland & More Hummel Teams Miss Out
Sep 24, 2024, by Chris
- Hummel Equality Campaign: Hummel is launching unique pre-match equality jerseys with Brøndby IF, FC Köln, and Coventry City FC, promoting equality, inclusion, and diversity.
- Limited Team Involvement: Unlike last season, only three Hummel-sponsored teams received special equality kits, while other prominent Hummel teams were not included.
- Unique Designs: This season's equality jerseys are bespoke for each team, recoloring each team's home kit design with a rainbow color scheme.
Danish sportswear brand Hummel is teaming up with three of its partner football clubs across Europe – Brøndby IF, FC Köln, and Coventry City FC – for unique pre-match jerseys that send a strong message for equality.
Many Hummel teams miss out - we do not know why
Oddly, only three teams get a special Hummel equality kit. Other Hummel-sponsored teams, such as Bremen, Malaga, Betis, Sunderland, and Celta Vigo, did not receive one. We have no information on whether these clubs will follow later, but it does not seem so.
Hummel 23-24 Equality Jerseys
Last season, many more Hummel teams got an equality jersey. However, they all got the same shirt with different logos. This season, each jersey is bespoke.
Hummel Equality 24-25 Pre-Match Jerseys - Brøndby, Köln & Coventry City
The Hummel Equality 24-25 Pre-Match Jerseys highlight the importance of equality, inclusion, and diversity by combining a black base with striking rainbow elements.
Design-wise, Hummel has taken an interesting approach. Each team's home kit design is recolored in the rainbow look, creating unique and outstanding appearances.
Brøndby IF
1. FC Köln
Coventry City
"Football has always been about more than what happens on the pitch. It's about creating communities where everyone feels they belong. With the launch of this new pre-game jersey, we aim to highlight our commitment to equality and inclusion, not only as a brand but in partnership with clubs that are integral parts of their local communities. The rainbow colors on the jersey send a powerful message that football is for everyone, regardless of background, belief, or who they love," said Hummel’s Marketing Director, Morten Lund.
The Hummel 24-25 Equality jerseys retail at 45 GBP for Coventry, 60 Euro for Köln, and 50 Euro for Brøndby.
What do you think about the new Hummel equality jerseys? Would you like them to be worn in an official match? Comment below.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
