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Swiss Club YF Juventus Plays in Barcelona Kits - With Logos Covered

  • Kit Choice: YF Juventus, a Swiss 4th division team, played a match wearing Barcelona's 2022-23 third kit with the Barça crest covered by their own badge.
  • Reasoning: The assistant coach explained the kit choice was due to the sport director's admiration for FC Barcelona, dismissing speculation about financial issues.
  • Recurring Theme: YF Juventus has used Barcelona shirts and training gear before, and their current home kit is orange, indicating a long-standing connection with FC Barcelona's colors and style.

YF Juventus from Zurich caused a stir in the Swiss 1. Liga Classic (4th division) as they took the field against FC Baden wearing Barcelona’s 2022-23 third shirts – with the Barça crest covered by their own badge. Despite the unusual look, the team went on to win 2-1.

Swiss Club Wears FC Barcelona 2022-23 Third Kit

The choice of kit sparked speculation about financial issues, but assistant coach Sebastian Bauert quickly clarified: “No, my father just likes the shirts. He’s a big Barça fan.” Sport director Piero Bauert has long shown his admiration for the Catalans, even previously appearing in their tracksuits.

YF Juventus wore the fan version of the kit, not the expensive authentic one. YF Juventus's regular design features black and white stripes, like those worn by the famous Juventus team, which gave the club its name.

For Juventus Zurich’ fans, the move wasn’t new, as the club had already used the shirts before, but no media outlet noticed back then. The players also wear Barcelona training gear, while their official home kit this season is orange - a color also linked to Barça’s palette.

For some players, the attached crest came off.

What do you think – harmless tribute or too much Barça influence for a Swiss club?

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Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.

According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."

The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.

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While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.

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