All-New Adidas 2026 Hologram Logos Feature Hidden UV Print
- Hologram Effect: Adidas will apply a hologram effect to both the Adidas logo and the federation logos on the 2026 World Cup authentic jerseys, creating a 3D effect.
- Hidden UV Print: The new Adidas logo incorporates a special UV print, invisible to the naked eye but revealed under UV light, to combat counterfeiting.
- Release Date: The new hologram logo features on all of Adidas's 2026 World Cup authentic kits, which were released on 6 November 2025.
Update: A few days ago, Classic Football Shirts shared a close-up video showing the federation logos on the new 2026 World Cup home shirts, highlighting their shimmering appearance and the patterns that change depending on the viewing angle.
The crests on the new Authentic spec adidas shirts 😍 pic.twitter.com/JzLipQOI3H
— Classic Football Shirts (@classicshirts) November 6, 2025
Update: Adidas will apply a hologram effect not only on the Adidas logo but also on the federation logos of national teams for the 2026 World Cup authentic jerseys.
All-New Adidas 2026 Hologram Logo
The most striking visual feature of the new logo is its 'stripe-in-stripe' or 'logo-in-logo' construction. Adidas has integrated dozens of tiny Adidas Performance logos inside the main three stripes of the chest logo.
This creates a unique three-dimensional, holographic effect that changes with the light, all while being a lightweight application that does not hinder player performance.
Hidden UV Print for Authenticity
Beyond the visual design, the logo has a hidden technological feature. It will incorporate a special UV print that is invisible to the naked eye but can be revealed under a UV light. This is a state-of-the-art method to combat counterfeiting and allow fans to easily verify the authenticity of their jersey.
The Columbus Crew 2025 away kit has also been integrated with UV-reactive technology. When exposed to ultraviolet light, the jersey reveals a hidden slime-like pattern and glows in the dark.
This new hologram logo features on all of Adidas's 2026 World Cup authentic kits, which were released on 6 November 2025.
What do you think of the new Adidas hologram logo? A great innovation for football kits? Let us know in the comments below.
No More Kappa: Real Valladolid Announce Reebok Kit Deal
Real Valladolid has officially announced a new kit supplier agreement with Reebok, replacing Kappa. The partnership marks a significant return for the brand to Spanish football and will see Reebok serve as the club's technical sponsor until the summer of 2029. This three-year deal will officially commence from the 2026-27 season.
The announcement event took place on July 4, 2026, at the historic Valladolid Cathedral. To celebrate the start of this new era, the presentation featured a special live performance by the Escuela Municipal de Música de Valladolid, who played a symphonic rendition of the club's anthem.
As part of the agreement brokered via SportsHubGroup, Reebok will manufacture all match and training kits for Real Valladolid. Additionally, the brand will release exclusive fan products and lifestyle collections for the club's supporters over the course of the next three seasons.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.



















