Adidas 2026 World Cup Kits to Feature All-New Hologram Logo With Hidden UV Print

3 hours ago

by PTG

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Hologram Logo: Adidas's 2026 World Cup kits will feature a new hologram logo with a 'stripe-in-stripe' design, integrating tiny Adidas logos for a 3D effect.
Hidden UV Print: The new Adidas logo includes a hidden UV print, visible only under UV light, to verify the authenticity of the jersey and combat counterfeiting.
Release Date: The Adidas 2026 World Cup authentic kits, featuring the new hologram logo, are scheduled to be released in late 2025.

Footy Headlines can leak that Adidas will introduce an all-new, high-tech logo application for their 2026 World Cup authentic kits. The new logo features a stunning hologram 'logo-in-logo' design and incorporates a hidden UV print for enhanced authenticity.

While we initially reported that the hidden UV print would be on the authentic badge, it is now understood that this technology is actually applied to the main Adidas chest logo.

All-New Adidas 2026 'Stripe-in-Stripe' Hologram Logo

The most striking visual feature of the new logo is its 'stripe-in-stripe' or 'logo-in-logo' construction. Adidas has integrated dozens of tiny Adidas Performance logos inside the main three stripes of the chest logo.

This creates a unique three-dimensional, holographic effect that changes with the light, all while being a lightweight application that does not hinder player performance.

Hidden UV Print for Authenticity

Beyond the visual design, the logo has a hidden technological feature. It will incorporate a special UV print that is invisible to the naked eye but can be revealed under a UV light. This is a state-of-the-art method to combat counterfeiting and allow fans to easily verify the authenticity of their jersey.

The Columbus Crew 2025 away kit has also been integrated with UV-reactive technology. When exposed to ultraviolet light, the jersey reveals a hidden slime-like pattern and glows in the dark.