Colorado Rapids to Change Logo?
- Fan Survey Launched: The Colorado Rapids have initiated a fan survey named "One Club, One Legacy" to gather opinions on a potential rebrand of the club's visual identity.
- Rebrand Timeline: Any potential changes to the Colorado Rapids' branding would not occur before 2027 due to Adidas kit production schedules.
- Fan Input is Key: The Colorado Rapids emphasize that fan research will determine whether or not a rebrand will occur, and keeping the current branding is still a possible outcome.
The Colorado Rapids have launched a fan survey to explore a potential rebrand, seeking input from supporters on the club's visual identity.
Colorado Rapids Launch "One Club, One Legacy" Fan Survey Amid Rebrand Speculation
The "One Club, One Legacy" survey asks fans about various aspects of the club's branding, though Chief Business Officer Hailey Durmer stressed that nothing has been decided. The club is working with Monigle and Name & Number, the agencies involved in Seattle Sounders' recent refresh. Any changes would not take effect before 2027 due to Adidas kit timelines.
Durmer emphasized the importance of fan research in determining whether a rebrand should happen at all. The survey focuses on the club's visual identity, with additional feedback opportunities planned throughout the next year or two. If supporters indicate they want to keep the current branding unchanged, that option remains on the table.
The Rapids have struggled for visibility in Denver's crowded sports market. The club's recent Headwaters secondary kit featuring Colorado state flag elements and the Original Green throwback third kit were well received by fans.
Should the Colorado Rapids rebrand? Let us know in the comments below, and read more about the potential rebrand on the specialist Rapids website Bugundy Wave.
