Outstanding Juventus 26-27 Pre-Match Shirt Released
- Release: Juventus has unveiled their 26-27 pre-match jersey, featuring a creative star-inspired design.
- Design: The Adidas Juventus 26-27 pre-match shirt features a white base with a geometric star in black and gold, paying homage to the club's star kits.
- Availability: The Adidas Juventus 2026-27 pre-match football shirt will be available from May 12, 2026.
Update: Alongside the 26-27 home kit, Juventus have also unveiled their new 26-27 pre-match jersey, featuring a unique and creative star-inspired design for players to wear during warm-ups before matches.
Juventus 26-27 Pre-Match Shirt
Check out Adidas' Juventus 2026-27 pre-match football shirt below.
The Adidas Juventus 26-27 pre-match shirt has a white base with a striking oversized geometric star in black and gold wrapping around the lower left half of the body.
The design pays homage to the club's famous star kits and the 2011-2022 away kit in particular.
Based on the streamlined Adidas 26-27 pre-match template, the Adidas Juventus FC 2026-27 pre-match football shirt incorporates black raglan sleeves with "JUVE" branding in gold lettering down the right arm, complemented by gold Adidas and Juventus logos on the center chest.
The bold graphic approach represents a contemporary reinterpretation of Juventus' iconic star symbolism as part of Adidas' strategy to create unique pre-match designs for their elite club partners.
Adidas 26-27 Pre-Match Shirts
The new Adidas 26-27 pre-match shirts collection showcases a wide variety of bespoke design languages, all united by a common theme of being incredibly bold and eye-catching.
Adidas 26-27 Pre-Match Shirts Leaked
Juventus 25-26 vs 26-27 Pre-Match Shirt
Check out all Juve kits on Football Kit Archive
The Adidas Juventus 2026-27 pre-match football shirt is available from 12 May 2026.
Made by Adidas. What do you think about Juventus' pre-match jersey? Comment below, and see the 26-27 Kit Overview for 2026-27 jersey leaks.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
