Lyon 26-27 Away Kit Released
- Inspiration: The Lyon 26-27 away kit is inspired by Lyon's silk weavers, Les Canuts, and pays tribute to the craftsmanship and resilience associated with Olympique Lyonnais.
- Design: The kit features a red base with tonal vertical stripes, maroon accents on the collar and shoulders, and a minimalist lion logo instead of the full club crest.
- Logos: The kit includes a Trefoil logo on the right chest, a minimalist lion crest, and a cream-colored Emirates Fly Better sponsor, contributing to a traditional and nostalgic aesthetic.
Update: Adidas has officially unveiled the new 2026-27 away kit, inspired by the city’s legendary silk weavers, Les Canuts. It pays tribute to the craftsmanship and resilience that are deeply rooted in the identity of Olympique Lyonnais.
Lyon 26-27 Away Kit
This image shows the new Adidas Lyon away shirt for 2026-2027.
The Adidas Olympique Lyon 26-27 away shirt features a red base color, complemented by subtle tonal vertical stripes running down the front of the shirt. Maroon accents are applied to the collar and the classic Three Stripes on the shoulders.
The standout feature of the new away shirt is the crest. Instead of utilizing the full, standard club logo, the kit features a standalone, minimalist Lion logo.
Furthermore, the Lyon 26-27 away kit incorporates the Trefoil logo on the right chest. The combination of the classic Trefoil and the solitary Lion crest gives the kit a highly traditional and nostalgic aesthetic. Both of these logos, along with the Emirates Fly Better sponsor, are rendered in cream.
A subtle floral pattern can be found on the collar and sleeve cuffs.
Long Sleeve Version
Lyon 25-26 vs 26-27 Away Kits
Check out all Lyon kits on Football Kit Archive
Do you like the classic, traditional look of the new Lyon 26-27 away kit featuring the Trefoil and lion logos? Comment below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.