New San Lorenzo Logo Released - Subtle But Effective

Argentine Primera División team Club Atlético San Lorenzo de Almagro have quietly rolled out a brand-new, modernized version of their iconic club crest. While retaining the historical soul and recognizable shape of the badge, the updated design introduces several key refinements aimed at cleaning up the visual identity.

San Lorenzo New Logo

Old vs. New.

At first glance, the new San Lorenzo logo looks very similar to its predecessor, maintaining the classic shield shape and the traditional red and blue vertical stripes. However, a side-by-side comparison reveals some major aesthetic upgrades.

What has changed?

• Simplified Center: The white central circle no longer features a thin, cluttered blue inner border. This allows the bold new typography to stand out clearly against a solid white background
• Darker Color Palette: The club has shifted away from the brighter tones of the previous badge. The new crest utilizes a much darker, richer navy blue and a deeper, blood-red shade, giving the overall design a more premium feel
• Refined Shield: The shield has been subtly adjusted

Check out classic San Lorenzo de Almagro kits on Football Kit Archive

What do you think of the updated San Lorenzo logo? Do you prefer the updated design? Let us know in the comments below.