New Portofino FC Logo Revealed By Ezeta & Dan K. Norris

Italian creative brand Ezeta has unveiled the new logo for Portofino FC. Following the announcement of their partnership earlier this week, which is heavily inspired by the Italian Dolce Vita, the new crest introduces a fresh and elegant visual identity for the team.

Designed in collaboration with Dan K. Norris, the new Portofino FC logo centers around the prominent theme of a lighthouse, described as the Guardian of the Riviera. Shifting focus from a minor background element to the primary symbol, the updated design embodies the motto The Lighthouse Leads The Way, giving the club a strong and distinct maritime identity.