FC Seoul has launched a special Hello Kitty collaboration uniform marking set as part of the official K League x Sanrio Characters partnership for the 26-27 season.
The South Korean club updated its classic red and black striped home kit with custom summer-themed graphics starring Sanrio's world-famous mascot. The special kit customization features a custom patch on the lower right front of the shirt showing Hello Kitty next to a palm tree and a football. On the back, each player's squad number is styled in a white and light blue font decorated with ocean wave details and Hello Kitty graphics, accompanied by custom player names.