No More Adidas: Como to Produce Own Kits From 2027-28
Sep 1, 2026, by Chris
- End of Adidas Partnership: Italian Serie A club Como 1907 will cease its partnership with Adidas after the 2026-27 season, opting instead to produce its own kits and technical apparel.
- Motivation for In-House Production: Como's decision to produce kits in-house is driven by rapid commercial growth and the desire for full control, especially since their current Adidas deal is a value-in-kind arrangement without direct sponsorship fees.
- Future Multi-Club Servicing Model: Starting in the 2027-28 season, Como's in-house kit manufacturing will be integrated into a broader multi-club servicing model, potentially allowing them to design and produce sportswear for other football clubs in the future.
Italian Serie A side Como 1907 are set to part ways with Adidas at the conclusion of the 2026-27 season. The club intends to transition to manufacturing their own kits and technical apparel independently once their current contract expires, as per an article by Alex Silverman for Sports Business Journal.
Como to Launch In-House Brand for 27-28 Season?
Como signed a three-year partnership with Adidas ahead of the 2024-25 campaign. The agreement was primarily structured as a value-in-kind arrangement without a direct sponsorship fee, leaving the club to handle its own customization, distribution, and retail operations. Following rapid commercial growth - with retail revenue surging into the millions driven largely by lifestyle merchandise and collaborations with designer Rhuigi Villaseñor - club president Mirwan Suwarso confirmed that Como aims to take full control of its uniform production.
By taking their kit manufacturing in-house starting in the 2027-28 season, Como plans to integrate kit production into their broader multi-club servicing model. Como might also design and manufacture technical sportswear for other football clubs in the future as part of their RHUDE 4 FANS initiative.
Como 26-27 Home Kit
The only other big team to make their kits in-house is Napoli, under the logo of EA7.
Would you like Como to make their kits in-house? Comment below.
Special Virgil van Dijk x Patta Jersey Revealed
Amsterdam streetwear label Patta has teamed up with Netherlands captain Virgil van Dijk and Nike to unveil a vibrant, one-off football jersey for the Virgil's Legacy Trophy. The international under-13 tournament, founded by the Liverpool defender in collaboration with his formative club Willem II, brings together 16 elite youth academies from across Europe to compete in Tilburg.
The shirt draws deep inspiration from Van Dijk's Surinamese heritage, taking stylistic cues from traditional pangi cloth, a brightly patterned woven textile central to Maroon and Surinamese culture. The design ingeniously weaves together the primary colors of every participating club, including Liverpool, Barcelona, Bayern Munich, PSG, Ajax, and AC Milan, translating their identities into an eye-catching, blurred check motif across the entire shirt.
The reverse lists the complete roster of competing clubs under "The class of '26," complemented by a custom Patta x Nike co-branded jock tag on the lower hem.
The bespoke jersey has been created exclusively for the young players taking part in the tournament as a commemorative keepsake rather than receiving a general retail release.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.