No More Adidas: Como to Produce Own Kits From 2027-28
- End of Adidas Partnership: Italian Serie A club Como 1907 will cease its partnership with Adidas after the 2026-27 season, opting instead to produce its own kits and technical apparel.
- Motivation for In-House Production: Como's decision to produce kits in-house is driven by rapid commercial growth and the desire for full control, especially since their current Adidas deal is a value-in-kind arrangement without direct sponsorship fees.
- Future Multi-Club Servicing Model: Starting in the 2027-28 season, Como's in-house kit manufacturing will be integrated into a broader multi-club servicing model, potentially allowing them to design and produce sportswear for other football clubs in the future.
Italian Serie A side Como 1907 are set to part ways with Adidas at the conclusion of the 2026-27 season. The club intends to transition to manufacturing their own kits and technical apparel independently once their current contract expires, as per an article by Alex Silverman for Sports Business Journal.
Como to Launch In-House Brand for 27-28 Season?
Como signed a three-year partnership with Adidas ahead of the 2024-25 campaign. The agreement was primarily structured as a value-in-kind arrangement without a direct sponsorship fee, leaving the club to handle its own customization, distribution, and retail operations. Following rapid commercial growth - with retail revenue surging into the millions driven largely by lifestyle merchandise and collaborations with designer Rhuigi Villaseñor - club president Mirwan Suwarso confirmed that Como aims to take full control of its uniform production.
By taking their kit manufacturing in-house starting in the 2027-28 season, Como plans to integrate kit production into their broader multi-club servicing model. Como might also design and manufacture technical sportswear for other football clubs in the future as part of their RHUDE 4 FANS initiative.
Como 26-27 Home Kit
The only other big team to make their kits in-house is Napoli, under the logo of EA7.
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