No More Adidas: Como to Produce Own Kits From 2027-28
1 hour ago, by Chris
- End of Adidas Partnership: Italian Serie A club Como 1907 will cease its partnership with Adidas after the 2026-27 season, opting instead to produce its own kits and technical apparel.
- Motivation for In-House Production: Como's decision to produce kits in-house is driven by rapid commercial growth and the desire for full control, especially since their current Adidas deal is a value-in-kind arrangement without direct sponsorship fees.
- Future Multi-Club Servicing Model: Starting in the 2027-28 season, Como's in-house kit manufacturing will be integrated into a broader multi-club servicing model, potentially allowing them to design and produce sportswear for other football clubs in the future.
Italian Serie A side Como 1907 are set to part ways with Adidas at the conclusion of the 2026-27 season. The club intends to transition to manufacturing their own kits and technical apparel independently once their current contract expires, as per an article by Alex Silverman for Sports Business Journal.
Como to Launch In-House Brand for 27-28 Season?
Como signed a three-year partnership with Adidas ahead of the 2024-25 campaign. The agreement was primarily structured as a value-in-kind arrangement without a direct sponsorship fee, leaving the club to handle its own customization, distribution, and retail operations. Following rapid commercial growth - with retail revenue surging into the millions driven largely by lifestyle merchandise and collaborations with designer Rhuigi Villaseñor - club president Mirwan Suwarso confirmed that Como aims to take full control of its uniform production.
By taking their kit manufacturing in-house starting in the 2027-28 season, Como plans to integrate kit production into their broader multi-club servicing model. Como might also design and manufacture technical sportswear for other football clubs in the future as part of their RHUDE 4 FANS initiative.
Como 26-27 Home Kit
The only other big team to make their kits in-house is Napoli, under the logo of EA7.
Would you like Como to make their kits in-house? Comment below.
VfL Osnabrück 26-27 Special DFB-Pokal Kit Released - Worn Against Bayern Munich
German club VfL Osnabrück have unveiled a special kit for their DFB-Pokal first-round clash against FC Bayern Munich. Manufactured by Capelli Sport, the one-off jersey pays homage to one of the biggest cup upsets in German football history, when Osnabrück defeated Bayern 5-4 at the Olympiastadion in Munich on September 23, 1978.
The Osnabrück 26-27 DFB-Pokal special shirt closely mirrors the clean aesthetic worn during that historic 1978 triumph. Predominantly white, it features a bold retro polo collar and matching sleeve cuffs in Osnabrück's signature purple.
Completing the look, the special edition kit is paired with matching white shorts and socks accented by purple detailing. The kit will be worn exclusively during the home cup tie against Bayern Munich at the Bremer Brücke and is available through the club's official retail channels.
Sergio Camello Scores Against Barcelona in White Adidas Predator 94 Remake Boots
Rayo Vallecano forward Sergio Camello delivered a notable boot spotting during their La Liga clash against FC Barcelona, taking to the pitch in the white Adidas Predator 94 remake boots. The Spanish striker put the heritage silhouette in the spotlight at Spotify Camp Nou, finding the back of the net twice while laced up in the inverted 1994 classic featuring a white base, black Three Stripes, and small, signature red accents.
Hanoi FC Uses Same Adidas Template as Mercedes F1 Shirt
Vietnamese V.League 1 side Hanoi FC and Adidas have unveiled the first kits from their new partnership, with the design immediately sparking discussion over its unusual short Three Stripes layout across the shoulders.
The shirt uses a new Adidas template with short 3-Stripes on the shoulders and a classic crew neck, a design primarily seen on takedown jersey (fan version). The same template is also used by Mercedes-AMG PETRONAS Formula 1, including the team's latest “Vanda Bloom” collection. The purple colourway closely matches Hanoi FC's traditional identity.
The shirt uses a mixed construction: the body features standard Adidas Climacool fabric, while the sleeves use Player-version material.
What do you think of adidas using the same template for Hanoi FC and Mercedes-AMG PETRONAS? Let us know your thoughts in the comments below.
