Exclusive: Only One Puma Logo to Feature on Kits Starting 27-28 Season
, by Chris
- Puma Branding Change: Puma is introducing a major branding change to its football kits, discontinuing a long-standing practice.
- Discontinuation of Sleeve Logos: From the 27-28 season, Puma will stop placing the distinctive Cat logo on jersey sleeves, a trademark for over 25 years.
- Exclusive Chest Placement: Beginning with the 2027-28 campaign, the Puma Cat logo will appear exclusively on the chest, aiming to give kits a cleaner and more premium aesthetic.
Footy Headlines can exclusively reveal that Puma is set to introduce a major branding change across its football kits. Beginning in the 27-28 season, the German manufacturer will discontinue its long-standing practice of placing Cat logos on jersey sleeves.
Puma to Ditch Sleeve Logos from 27-28 Season
Since the start of this century (more than 25 years!), featuring the leaping Cat logo on both sleeves has been one of Puma's most recognizable brand trademarks on kits, setting its jerseys apart from rivals like Nike. However, from the 27-28 season, this will change.
From the 2027-28 campaign onward, Puma shirts will feature the Cat logo exclusively on the chest. The move will give club and international strips a significantly cleaner and more premium aesthetic.
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