Giant Argentina Jersey Installed in Rosario for Lionel Messi Farewell
Ahead of Lionel Messi's final appearance for the Argentina national team, his hometown of Rosario paid tribute with a massive installation. Placed directly in front of the iconic Monumento Nacional a la Bandera, Adidas laid out an enormous, 30-meter-long replica of Argentina's Albiceleste shirt across the plaza to celebrate the captain's historic international career.
The giant tribute mirrors the design of the special-edition farewell collection created for Messi's final match. Featuring Argentina's traditional light blue and white stripes with gold accents, the back prominently showcases his number 10, the Adidas performance emblem, the Messi signature logo, and the word "GRACIAS" across the shoulders. The installation was accompanied by lighting towers arranged for an audiovisual projection mapping show that celebrated key milestones from his time with La Albiceleste.
The tribute coincided with Messi's farewell match against Benin at the Estadio Monumental in Buenos Aires. Celebrating a legendary international journey highlighted by continental triumphs and the 2022 World Cup title, the monument installation served as a fitting send-off from the city where the Argentine superstar first kicked a ball.