Marathon Criticized for Using AI Launch Images for Special Ecuador Kit
- Marathon Sports Criticism: Ecuador kit supplier Marathon Sports received significant criticism from fans after promotional images for their new limited-edition national team jersey were quickly identified as being generated by artificial intelligence.
- AI Imagery for Special Kit: Instead of a traditional photoshoot, the brand launched a bespoke yellow collector's jersey for an international friendly using stylized tabletop flat-lay pictures that later proved to be AI-generated, featuring surrounding items like sketches and drafting instruments.
- Blatant AI Flaws Identified: Eagle-eyed collectors spotted multiple giveaways of AI generation, including a plastic ruler with nonsensical numerical sequences, melting scissors handles, warped marker pens, and irregular fabric stitch patterns, leading to widespread mockery and frustration.
Ecuador kit supplier Marathon Sports has come under fire after fans quickly spotted that the official promotional imagery for their latest limited-edition national team jersey was generated using artificial intelligence.
Marathon Criticized for Using AI Launch Images for Special Ecuador Kit
The Ecuadorian brand recently unveiled a bespoke yellow collector's jersey designed for La Tri's international friendly against Japan during their autumn tour of Asia.
Rather than staging a genuine studio photoshoot with the physical shirt, the launch campaign featured stylized tabletop flat-lay pictures surrounded by traditional sketches, shears, thread spools, and drafting instruments. However, it did not take long for eagle-eyed collectors to uncover blatant AI-generated flaws.
The most glaring giveaway sits directly next to the shirt, where a plastic drafting ruler features completely nonsensical numerical markings reading out chaotic sequences like 10, 19, 13, 13, 12, 19, 20 instead of proper measurement units.
Other hallmarks of generative software, including melting scissors handles, warped marker pens, and irregular fabric stitch patterns, are scattered across the imagery, prompting intense mockery and frustration among supporters.
What do you think of brands using AI imagery to launch official kits? Let us know in the comments below.