No More Puma: Macron Alavés 26-27 Away Kit Released - Tribute to Rioja Alavesa
, by Phan Tich Giay
- New Away Kit Release: Deportivo Alavés and their new sponsor Macron have officially launched the club's away kit for the 2026-2027 season, making it available for purchase starting July 2nd.
- Design and Color Scheme: The Macron Deportivo Alavés 26-27 away kit features a sleek black base, boldly contrasted by pastel pink accents on the collar, sleeve cuffs, and for the sponsor logos and club crest.
- Tribute to Rioja Alavesa: The kit's standout feature is an all-over tonal abstract graphic pattern directly inspired by the contours of the hills and vineyards of Rioja Alavesa, with 'GLORIOSO' inside the collar.
Following the release of their new home shirt yesterday, Deportivo Alavés and their new technical sponsor Macron have officially launched the club's new away kit for the 2026-2027 season. The new design serves as a beautiful tribute to the Basque region and its rich cultural heritage.
Alavés 26-27 Away Kit
This picture shows the new Macron Deportivo Alavés 2026-2027 away football shirt.
The new Macron Deportivo Alavés 26-27 away kit features a sleek black base, which is boldly contrasted by pastel pink accents on the crew-neck collar and sleeve cuffs. The sponsor logos, including the main chest sponsor, and the club crest are also applied in a matching pastel pink monochrome finish to complete the colorway.
The standout feature of the Alavés 2026-27 away jersey is an all-over tonal abstract graphic pattern. This intricate design is directly inspired by the contours of the hills and vineyards that stretch across Rioja Alavesa - a region globally renowned for its prestigious wines, historic wineries, and breathtaking landscapes.
This stylistic element transforms the local Basque landscape into a symbol of identity, strengthening the deep bond between the team and the community it represents.
Adding a bespoke touch to the design, the inside of the collar features a customized sweatband tape. It displays the word "GLORIOSO" - the team’s historic and beloved nickname, alternating with the official club crest.
Alavés 25-26 vs 26-27 Away Kit
The new Macron Deportivo Alavés 2026-27 away kit is officially available to purchase starting today, July 2.
What do you think of the new Macron Alavés 26-27 away kit and its topographical tribute to the Rioja Alavesa vineyards? Let us know your thoughts in the comments below.